PROGRAM STUDI MAGISTER AKUNTANSI

FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS AIRLANGGA

KONTRAK PERKULIAHAN MANAJEMEN STRATEJIK

Diskripsi Mata Kuliah:

Mata kuliah Manajemen Stratejik dirancang untuk memberikan
kompetensi kepada mahasiswa tentang bagaimana cara unik organisasi
mencapai visi dan misi. Dalam matakuliah ini akan dibahas tentang
bagaimana menyusun visi dan misi, melakukan scanning atas perubahan
lingkungan bisnis, formulasi strategi korporat dan unit bisnis stratejik,
strategi berbasis value innovation, dan pendekatan Balanced Scorecard
sebagai best practice eksekusi strategi yang efektif.

Metode Perkuliahan:
Pengajaran diberikan dalam bentuk kuliah klasikal, pemberian tugas,
presentasi serta diskusi kasus.
 RENCANA PERKULIAHAN: MAGISTER AKUNTANSI
Jum’at, 18.30 Ruang 605
MINGGU TOPIK TEXTBOOK DOSEN
1 1.1. Penjelasan Kontrak Perkuliahan
Introduction, Culture and 1.2. Strategic Management Essentials FRD – HIH MAN
Environment
1.3. Outside-USA Strategic Planning FRD – HIH

Culture and Environment, and 2.2. Types of Strategy FRD – HIH

2
Formulation of Strategic MAN
Action 2.2. Ruang Lingkup Strategi FRD – HIH

3 3.1. Vision and Mission Analysis FRD – HIH

Strategic Inputs 3.2. The Internal Audit FRD – HIH MAN

3.3. The External Audit FRD – HIH

4 Formulation of Strategic 4.1. Strategy Generation and Selection FRD – HIH

IND
Actions 4.2. Strategy Implementation FRD – HIH

5 Formulation of Strategic 5.1 Strategy Execution FRD – HIH

IND
Actions 5.2 Strategy Monitoring FRD – HIH
6 Blue Ocean Strategy 6. Diskusi Blue Ocean Strategy KM NAD
Strategy Maps 7.1 Diskusi BSC, Strategy Maps KN
7 NAD
Penyusunan Studi Kasus 7.2. Preparing an Effective Case Analysis
UTS
8 Presentasi Studi Kasus Analisis Industri Gula Dunia dan Indonesia
Kelompok Perusahaan Gula di Indonesia MAN
Analisis Industri Perhotelan Dunia dan
9 Presentasi Studi Kasus Indonesia
Kelompok Hotel di Indonesia MAN
Analisis Industri Perkapalan Dunia dan
Indonesia
10
Presentasi Studi Kasus Perusahaan Galangan Kapal di
Kelompok Indonesia MAN
Analisis Industri Kuliner Dunia dan
11 Presentasi Studi Kasus Indonesia
Kelompok Perusahaan Kuliner di Indonesia IND
Analisis Industri Logistik Dunia dan
12 Presentasi Studi Kasus Indonesia
Kelompok Perusahaan Logistik di Indonesia IND
Analisis Industri Perikanan Dunia dan
13 Presentasi Studi Kasus Indonesia
Kelompok Perusahaan Perikanan di Indonesia NAD
Analisis Industri Pelayanan Kesehatan
14 Presentasi Studi Kasus Dunia dan Indonesia
Kelompok Rumah Sakit Go Public di Indonesia NAD
UAS
 MANAJEMEN
STRATEJIK

Strategic Management
 What Is
Strategic
Management?
 STRATEGIC MANAGEMENT
(MANAJEMEN STRATEJIK)

Strategic management can be

defined as the art and science of
formulating, implementing, and
evaluating cross-functional
decisions that enable an
organization to achieve its
objectives.
( Fred R. David )
 STRATEGIC MANAGEMENT
(MANAJEMEN STRATEJIK)

Strategic management focuses on

integrating management, marketing,
finance/accounting, production/
operations, research and
development, and computer
information systems to achieve
organization success.
( Fred R. David )
Strategic Management
achieves a firm’s success
through integration ––

Management Marketing

Finance/Accounting Production/Operations

Research & Development M IS

Fred R. David
Kompetensi inti (core competencies)
merupakan sumber daya dan kemampuan
yang merupakan sumber keunggulan bersaing
terhadap pesaingnya.
Sumber daya adalah input bagi proses
produksi, seperti barang modal, kemampuan
para pekerja, hak paten, keuangan, dan
manajer berbakat,
Kemampuan adalah kapasitas sekumpulan
sumber daya untuk secara integratif
melakukan suatu aktivitas.
(Hitt, Ireland, Hoskisson)
 STAGES OF
STRATEGIC
MANAGEMENT
Strategy Formulation

Vision & Mission

External Opportunities & Threats

Internal Strengths & Weaknesses

Long-Term Objectives

Alternative Strategies

Strategy Selection

Fred R. David
Strategy Implementation

Annual Objectives

Policies

Employee Motivation

Resource Allocation

Fred R. David
Strategy Evaluation

Internal Review

External Review

Performance Metrics

Corrective Actions

Fred R. David
KEY TERM IN
STRATEGIC
MANAGEMENT
 KEY TERM IN STRATEGIC
MANAGEMENT

Competitive Advantage:
Strategic management is all about gaining
and maintaining competitive advantage.
Competitive advantage as any activity of
firm does especially well compared to
activities done by rival firms, or any
resource a firm possesses that rival firm
desire.
 KEY TERM IN STRATEGIC
MANAGEMENT

Strategists:
Strategists are the individuals who are
most responsible for the success or
failure of an organization.
Strategists have various job title: such
as chief executive officer, president,
owner, executive director, rector,
dean, or entrepreneur.
 KEY TERM IN STRATEGIC
MANAGEMENT
Vision and Mission Statement:
Develop a vision statement that
answer the question, “What do we
want to become?”
Mission statement are enduring
statements of purpose that distinguish
one business from other similar firms.
The basic question, “What is our
business?”
 KEY TERM IN STRATEGIC
MANAGEMENT
External opportunities and Threats:
External opportunities and external
threats refer to economic, social,
cultural, demographic, environmental,
political, legal, governmental,
technological, and competitive trend
and events that could significantly
benefit or harm an organization in the
future.
 KEY TERM IN STRATEGIC
MANAGEMENT
Internal strengths and weaknesses:
Internal strengths and internal
weaknesses are an organization
controllable activities that are
performed especially well or poorly.
They arise in the management,
marketing, finance/accounting,
production/operation, research and
development, and management
information system activities of a
business
 KEY TERM IN STRATEGIC
MANAGEMENT

Long term objectives:

Objective can be defined as specific
result that an organization seeks to
achieve in pursuing its basic mission.
Long term means more than one year.
Objective should be challenging,
measurable, consistent, reasonable,
and clear.
 KEY TERM IN STRATEGIC
MANAGEMENT

Strategies:
Strategies are the means by which
long-term objective will be achieved.
Strategies are future-oriented.
Strategies have multifunctional or multi
divisional consequences and require
consideration of both the external and
internal factors facing the firm.
 KEY TERM IN STRATEGIC
MANAGEMENT

Annual objectives:
Annual objectives are short-term
milestone that organization must
achieve to reach long-term objectives.
Like long-term objectives, annual
objective should be challenging,
measurable, consistent, reasonable,
and clear.
 KEY TERM IN STRATEGIC
MANAGEMENT

Policies:
Policies include guidelines, rules, and
procedures established to support
efforts to achieve stated objectives.
Policies are guides to decision making
and address repetitive or recurring
situations.
 STRATEGIC MANAGEMENT MODEL
Outside – USA Strategic Planning

Perform
internal
audit

Strategy Strategy
Analysis execution:
Types of and Generate Implement monitoring
Strategies Develop evaluate strategies Structure,
and select manageme Measure and
vision and Human evaluate
mission strategies nt –issues Resources, performance
statement Production.

Perform
external
audit

Ethics, Social Responsibility, and Sustainability

Strategy formulation Strategy implementation Strategy evaluation

Fred R. David
BENEFITS OF STRATEGIC MANAGEMENT

Financial benefits:
Research indicate that
organization using strategic
management concepts are
more profitable and successful
than those that do not.
BENEFITS OF STRATEGIC MANAGEMENT

Non-financial benefits:
Strategic management offers other
tangible benefits, such as an enhanced
awareness of external threats, an
improved understanding of competitors’
strategies, increase employee
productivity, reduce resistance to
change, and a clearer understanding of
performance-reward relationships.
 Organization
Philosophy and
Policy
 ORGANIZATION PHILOSOPHY

An organization philosophy set fort

the values and beliefs of the
organization that guide the
behavior of its members in all
aspects of business activities.
 ORGANIZATION POLICY

The term policy refers to specific

guidelines, methods, procedures,
rules, forms, and administrative
practices that are established to
support and encourage work
toward stated goals.
 ORGANIZATION POLICY

Policies clarify what can and

can not be done in pursuit of
an organization’s goal and
objective.
 PENGGLOBALAN BISNIS

Global Considerations
The underpinning of strategic management
hinge on manager gaining an understanding of
competitors, markets, prices, suppliers,
distributors, governments, creditors,
shareholders, and customers worldwide.
The price and quality of a firm’s products and
services must be competitive on a worldwide
basis, not just on a local basis.

Fondasi, bergantung pada

 PENGGLOBALAN BISNIS

Doing Business Globally

Globalization is a process of doing business
worldwide, so strategic decisions are made
based on global profitability of the firm rather
than just domestic considerations.
A Global strategy seek to meet the need of
customers worldwide, with the highest value at
the lowest cost. A global strategy includes
designing, producing, and marketing products
with global needs in mind, instead of considering
individual countries alone.
 PENGGLOBALAN BISNIS

Ada beberapa hal yang terkait dengan

menjalankan bisnis global, antara lain:

Advantages and Disadvantages of

Doing Business Globally
The Global Challenge
Tax rates and Tax Inversions
Business Culture
Business Climate across Countries
 BUDAYA DAN IKLIM BISNIS DI BEBEAPA NEGARA
American Versus Foreign Business Culture and Climate

Business Culture across Countries

Mexico’s Business Culture
Japan’s Business Culture
China’s Business Culture
India’s Business Culture

Business Climate across Countries

Africa’s Business Climate
China’s Business Climate
Brazil’s Business Climate
Indonesia’s Business Climate
India’s Business Climate
Japan’s Business Climate
Mexico’s Business Climate
Vietnam’s Business Climate