The Business Model Canvas

Key Partners
Perusahaan makanan ,
jasa , department
store
Prusahaan Domain dan
hosting web
Komunitas komunitas
mahasiswa

Key Activities
a.
Operasional:
Pembuatan dua platform
web dan mobile app yang
sangat user friendly
b.
memperkenalkan
kepada user melalui
bebagai media ataupun
kegiatan serta memberikan
pelayanan exstra kepada
user premium
c.ada pihak untuk mencari
kerja sama untuk
pemasangan iklan di
aplikasi ini
Key Resources
Tenaga:
a. Programmer handal
b. IT security
professional
c. Marketing untuk
penajaman bisnis
Alat
a. Smartphone
b. Laptop
c. Domain dan Hosting
terpercaya
d. Akun google play

Value Proposition
Keunggulan bagi pengisi
kuisioner:
Dengan Aplikasi ini
pengisi kuisioner
mendapatkan reward
yang nanti bisa
menjadi reward untuk
penukaran diskon atau
penarikan hasil suvey
juga.
Keunggulan bagi
pembuat survey:
Proses cepat
Dapat menentukan
siapa target
narasumber secara
tepat
Perbedaan yang tipis
mengenai akun free
dan berbayar
Hasil akurat
Terdapat aplikasi
seperti spss untuk
penghitungan statistic
bagi akun premium

Customer Relationships
Terdapat 2 platform
web dan mobile app
(android based)
yang membuat
pengguna lebih
fleksibel untuk
menggunakan
aplikasi tersebut
Ada nya fans page
di media social
untuk menerima
kritik dan saran
serta tanggapan
customer

Customer Segments
Spesifik Customer :
Mahasiswa yang
butuh survey atau
kuisioner khusus
Customer yang lain
Pebisnis
Kalangan untuk umur
17-30 tahun yang
membutuhkan survey

Channels
Komunitas/
kalangan
mahasiswa yang
saling
membutuhkan
survey atau
pengisian kuisioner.
Bisa dari mulut
kemulut atau hal
yang lainnya.
Iklan pada Media
Sosial

Bplan: The UC Berkeley Startup Competition

Cost Structure
Pembuatan aplikasi web dan mobile based sebagai cost termahal
(mulai dari sewa hosting dan domain web)

Revenue Streams
Pembayaran akun premium (beberapa fitur tambahan untuk akun
khusus)
Penjualan data quisioner
Iklan dari perusahaan yang mau memasang iklan pada aplikasi
kita

Source: www.businessmodelgeneration.com

The Business Model Canvas

Key Partners

Key Activities

Value Proposition

Who are our Key Partners?

Who are our Key Suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do partners
perform?

What Key Activities do our Value

Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?

What value do we deliver to the

customer?
Which one of our customers
problems are we helping to
solve?
What bundles of products and
services are we offering to each
Customer Segment?
Which customer needs are we
satisfying?

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Customer
Relationships
What type of relationship does
each of our Customer
Segments expect us to establish
and maintain with them?
Which ones have we
established?
How are they integrated with the
rest of our business model?
How costly are they?

Channels

What Key Resources do our Value

Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?

Through which Channels do our

Customer Segments want to be
reached? How are we reaching
them now? How are our
Channels integrated?
Which ones work best?
Which ones are most costefficient?
How are we integrating them
with customer routines?

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For whom are we creating value?

Who are our most important
customers?

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Key Resources

Customer Segments

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Bplan: The UC Berkeley Startup Competition

Cost Structure

Revenue Streams

What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?

For what value are our customers really willing to pay?

For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?

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Source: www.businessmodelgeneration.com

Bplan: The UC Berkeley Startup Competition