TANGGAL POKOK BAHASAN KEPUTUS

10/01/22 1.Penurunan Omset Inspeksi Membuat Promo

1.1 Item Sales turun Rata2 150 jadi 100 1.1 Coffee Morning
1.1 Paket Makan + Minum

1.2 Kekecewaan pelanggan terhadap pengenaan pajak 1.2 Member Promo

1.2 Penambahan Revenue
1.2 Kaos
1.2 Botol Coldbrew
11/01/22 1.Pembelian/ Penambahan Asset
1.1 Genset Inspeksi 1.1 Pembelian 7000watt
1.2 Operational Motor 1.2 Budget 5jt-6jt second

13/01/22 1.Karyawan Sei Belutu bermasalah Peremajaan Karyawan per bu

1.1 Alasan utama keluar karena gaji rendah 1.1 Penyesuaian jlh karyaw
1.2 Ada krisis kepercayaan terhadap kinerja karyawan 1.2 Pembenahan SOP , Scr

2.Optimalkan target market Online Optimasi Aplikasi Online ( Gra

2.1 Foto Produk 2.1 Jadwalkan foto ulang,
2.2 Template foto aplikasi 2.2 Design Template
2.3 Merambah Aplikasi lain selain Grab Gojek Shoppefood 2.3 Optimasi Go Store, You
2.4 Program Promo Bundling 2.4 Paket 2 dan 3 Bundling

14/01/22 1.Budgeting Foto Produk Biaya 35ribu /foto

1.1 Jumlah Total Item Menu 45 ( belum termasuk Botol ) 1.1 HPP menu 450ribu , fo
1.2 Jadwal Foto 1.2

2.Budgeting Ads iklan & Endorse Mencari partner yang menger

2.1 IG ads, FB ads 2.1
2.2 Grab Ads 2.2
2.3 Optimasi Tiktok 2.3 Video Content

17/01/22 1.Foto produk Tanggal 19 Januari 2022

1.1 Foto 20 maximal ,pilih menu yang difoto
2.Planning Promo Februari Menu Picks Coffee
2.1 Beli 2 Picks Coffee hanya 22ribu
30/01/22 Optimasi Laporan Keuangan
1.1 Laporan biaya harian tidak setiap hari
1.2 Laporanharian tunai langsung dimasukkan ke Bank Inspeksi
1.3 Ongkir Kopi diserahkan setiap akhir bulan
1.4 PB 1 dikreditkan di akhir bulan
 1.5 Qris dan Shopepay masih dari excel
Laporan Order Gudang
1.1 Request Order Outlet hari Rabu dan Minggu
1.2 Pengantaran Order H+2 setelah PO
 HASIL VERIFIKASI
KEPUTUSAN/ TINDAK LANJUT PIC TARGET SELESAI
TANGGAL
buat Promo 12-Jan-22 12-Jan-22
Coffee Morning Marketing 12-Jan-22
Paket Makan + Minum Marketing 12-Jan-22

Member Promo Marketing 12-Jan-22

Penambahan Revenue (Pendapatan) Baru Marketing
Kaos Marketing 20-Jan-22
Botol Coldbrew Marketing 20-Jan-22

Pembelian 7000watt FINANCE 11-Jan-22 12-Jan-22

Budget 5jt-6jt second FINANCE

majaan Karyawan per bulan 2

Penyesuaian jlh karyawan menjadi 4 orang SDM 21-Jan-22
Pembenahan SOP , Script , KPI SDM 14-Jan-22

asi Aplikasi Online ( Grabfood, Shoppeefood, Gofood)

Jadwalkan foto ulang, budget 740ribu ( 20 foto ) Marketing 25-Jan-22 19-Jan-22
Design Template Marketing 30-Jan-22 20-Jan-22
Optimasi Go Store, Youtap Merchant , Tokko Marketing 25-Jan-22
Paket 2 dan 3 Bundling Marketing 16-Jan-22 17-Jan-22

35ribu /foto
HPP menu 450ribu , foto 1.575ribu Marketing 19-Jan-22 19-Jan-22
Marketing 20-Jan-22 19-Jan-22

ari partner yang mengerti ttg ads

Marketing
Marketing
Video Content Marketing

al 19 Januari 2022 Marketing 19-Jan-22 19-Jan-22

Picks Coffee Marketing 29-Jan-22

02-06 Feb 2022
HASIL VERIFIKASI
REALISASI
SELESAI BELUM

TGL 12-13 NAIK JADI 130 ITEM

 CONTENT PLANN

NO JUDUL DESC PRICE

Pembelian setiap menu coffee
1 LOYALTY CARD -
dapat stamp
KHUSUS MEMBER YANG
2 PROMO MEMBER -
BERGABUNG GRUP WA

COFFEE MORNING SANGER ARABICA

3 15K
( JAM 08.00 - 11.00 ) Picks coffee + Ropang
PAKET HEMAT new menu ( format terlampir )
4 25,000
MAKAN+MINUM
VOUCHER DISC 15%
5 -
15% 140 PCS
50,000
6 BUNDLING BERTIGA 2 PICKS COFFEE 1 SANGER
coret 60.000
40,000
7 BUNDLING BERDUA 2 HAZELNUT LATTE
coret 50.000

8 MENU COVER Update menu baru -

REDESIGN TAMPILAN Banner

9 -
MENU ONLINE

10 STICKER TEMPEL LOGO+ NAMA -

11 KAOS MERCHANDISE -

12 CALENDER MERCHANDISE -

Winney Coffee
13 DESIGN BOTOL COLDBREW -
Sunney , sunsloo
Video singkat
14 VIDEO DRIVE THRU -
drive thru Kpckup seibelutu
Beli 2 Picks Coffee hanya 22ribu
15 PROMO FEBRUARI 22ribu
Tgl 02-15 februari

16

17

18
CONTENT PLANNER

REALISASI
UKURAN DEADLINE OUTLET SEBELUM PROGRAM

CARD MEMBER DONE GATSU

- DONE GATSU

22/HARI
A4 DONE GATSU
4/HARI
cetak 10*20cm 133 RB/ BULAN
DONE GATSU
FEED, STORY

A8 DONE SEIBELUTU

story, feed DONE SEIBELUTU

story, feed DONE SEIBELUTU

GATSU
A3 29-Jan-22
SEIBELUTU
Banner ( 540*300px )
DONE ALL OUTLET
Template menu list ( 500*500px )

5*10CM ON PROGRESS ALL OUTLET

- ALL OUTLET

- ON PROGRESS ALL OUTLET

Sticker 5*7cm 30-Jan-22 ALL OUTLET

video 22-Jan-22 SEIBELUTU

A4 , FEED , STORY 29-Jan-22 ALL OUTLET

REALISASI
SETELAH PROGRAM
target 50 kartu tersebar
redeem 4 kartu

23/hari

21
136 (89 RB & 47 PAKET)
 CONTENT PLANNER

PLANNING PROGRAM
NO JUDUL DESC
Pembelian setiap menu coffee
1 LOYALTY CARD
( MENU TANPA PROMO LAIN )

Beli 2 Picks Coffee hanya 22ribu

2 BELI 2 PICKS COFFEE ( 25RIBU )
Tgl 02-06 februari

PAKET HEMAT ( INSPEKSI ) PAKET HEMAT

3
SPARKLING STRAWBERRY (SEIBELUTU) MAKAN + MINUM

foto / video
4 EDUKASI PICKS COFFEE

HEMAT 35% ( HEMAT35G )

5 PROMO GRAB
HEMAT 40% ( HEMAT40G )

Jumat sabtu Minggu

6 PROMO GRAB
Kode Promo : WEEKENDCERIA40G

7
 CONTENT PLANNER

NNING PROGRAM FEBRUARI

PRICE UKURAN DEADLINE OUTLET TARGET REALISASI
INSPEKSI REDEEM KEMBALI REDEEM 19 CARD
- CARD MEMBER DONE
SEIBELUTU 50 CARD REDEEM 2 CARD

INSPEKSI 100 STRUK/200 CUP 64 STRUK

22K A4 , FEED , STORY DONE
SEIBELUTU 20 STRUK/ HARI 61 STRUK

INSPEKSI 90/ BULAN 35 ITEM

25K DONE
SEIBELUTU 3 / HARI 2 ITEM

DISC 40% FEED, STORY

 CONTENT PLANNER

TARGET PLAN CREW OUTLET

NO ACTION DESC

PEMBELIAN SETIAP MENU COFFEE

1 PENAWARAN LOYALTY CARD
( MENU TANPA PROMO LAIN )

2 PROMO COFFEE MORNING HOT SANGER JAM 08-11 PAGI DINE IN

PENINGKATAN SALES
3 DINE IN/TAKEAWAY/ONLINE
SUNNEY COFFEE

4 MAKANAN
NNER

N CREW OUTLET MARET 2022

HISTORY
OUTLET TARGET
KONSEKUENSI
DES 2021 Jan-22 01-27 FEB 2022 Maret 2022
INSPEKSI 0 4 19 25

SEIBELUTU 0 0 2 15

INSPEKSI 0 52 86 29 120

SEIBELUTU 0 0 0 0 90

INSPEKSI 87 76 76 80 100

SEIBELUTU 75 79 78 100

4,060,745 4,471,365
 BRANDING

USIA :
GENDER :
JOB :
CUSTOMER SEGMENTS ( IDEAL CUSTOMER ) PROIORITY :

BAHAN
PELAYANAN
VALUE PROPOSITIONS ( NILAI LEBIH )

OFFLINE
ONLINE :
CHANNELS ( HOW TO REACH ) FB IG TIKTOK

WA Bussines
Instagram
CUSTOMER RELATIONSHIP Tiktok

Merchandise
Franchise Fee
REVENUE STREAMS (PENDAPATAN LAIN) Paket Wedding

SDM
Mesin
KEY RESOURCES ( SUMBER DAYA PENTING )

Design Grafis
BA
KEY PARTNERS SUPPLIER

Produksi

KEY ACTIVITIES
 KEY ACTIVITIES

COGS
Gaji
Operasional
COST STRUCTURE
Marketing
BRANDING

17-40 TAHUN
LAKI LAKI
MAHASISWA, FREELANCER, SALES
1. PECINTA SANGER
2. GAMERS
3. PEKERJA

FRESHMADE, 100% ARABICA

brosur,spanduk, banner, endorse

grab, gofood, shoppee, gostore
ads

Komunitas

Kaos, Tumbler, Goodiebag

Management, Crew Team

Mesin Espresso, Grinder dll
 CUSTOMERS LIST
NO NAMA NO WA EMAIL
1 Aldy 6281263646365
2 arbi 6285372221222
3 Bg kipung 6281263512161
4 cut 6285275311588
5 cut meeutia 628113362257
6 Febsar aditya 6285378333210
7 Helena 6281360491994
8 Jefri 6281277711871
9 Mr Yamin 6285361403533
10 qowi 6282370681723
11 rommy 6281262393637
12 Saktipane 6281375632084
13 Utari nabila 6281375525783
14 yoga 6282288958965
15 agung,, 6285279289011
16 agung imam,, 6282361163474
17 agung syahputra,, 6285270097776
18 aisyah,, 6282283330456
19 Alwi,, 6282294978075
20 amin,, 628126576217
21 arep wibowo,, 6281377070176
22 ari,, 6281265054435
23 Aswin,, 6282240060880
24 Ayau,, 628137681982
25 Azhar,, 6285761855786
26 azli,, 6281230024585
27 bagus,, 6285762515882
28 bang jiung,, 6289602663241
29 Bang oji,, 628116570707
30 bayu,, 6287884250031
31 Beby,, 6285270644420
32 bg alfi,, 6282170706431
33 bg ardi,, 6281375911186
34 bg aulia,, 628111992057
35 bg bangun, 6287747239226
36 bg christover,, 6281375888986
37 bg dony,, 6287744656725
38 bg fitra,, 6282168962321
39 bg hary,, 6285261449696
40 bg ikhsan,, 6281370798573
41 bg jhony,, 6282110266634
42 bg madun,, 6281370379289
43 bg mikka,, 628126577752
44 bg ogud,, 6282113544527
45 bg rafly,, 6282369188308
46 bg robby,, 6281315866731
47 bg roni,, 6287776666276
48 bg ruddy,, 6281376263138
49 bg selamad,, 6287768345070
50 bg tengku,, 6282272257709
51 bg ucup,, 6289627707081
52 bg yogi,, 6282273716802
53 bg yogi,, 6285297808424
54 bilqis,, 6281370273557
55 biyu,, 6282167696759
56 bu ida,, 6285371287929
57 bunda wiwid,, 6282274442479
58 debby ayu octaria,, 6282164371838
59 dede,, 6281218251528
60 devi,, 6282160208071
61 dian,, 6281375099467
62 difa,, 6285861784856
63 dimas,, 6282283449884
64 dimas julistyo,, 6282380040005
65 dini,, 628983668619
66 eka java,, 6281396062804
67 Eti,, 628118728705
68 fajar,, 6281370911510
69 fauzan,, 6281360572265
70 febri,, 6282184262341
71 fena harahap,, 6281240155353
72 fikri,, 62895341223675
73 ganis,, 6281262342023
74 haikal,, 6281274205750
75 hanifa,, 6282294941649
76 hendrik,, 6283199155733
77 ibra,, 6281218027761
78 irma,, 6282213812179
79 isqsa,, 6281264279555
80 juanda,, 6285372343901
81 junita,, 6282361886151
82 kak ary,, 6281361630494
83 kak balqis,, 6282274034895
84 kak pitri,, 6281929552569
85 kak rafika,, 6282294640259
86 kk winda,, 6285261823822
 87 kumbang,, 6283121893960
88 mc budi,, 6282370861995
89 mira,, 6282272331120
90 Mirza,, 6281263272207
91 nabila,, 6289635890524
92 nisa ica,, 6282165846967
93 novia,, 6285261909601
94 nur,, 6285297202779
95 nursyagfitri,, 6285370179995
96 odi,, 6282277611000
97 pak aijidin,, 6285370641000
98 Pak dedi,, 6282167367218
99 pak ranto,, 6281344991976
100 pak rasid,, 628535818863
101 pak trifan,, 6282225197355
102 puput,, 62895601759538
103 putra bowi,, 6281262621049
104 ratna,, 6281396477970
105 reza belot,, 6282163812299
106 reza putra nst,, 6282164343993
107 Rio,, 62817343933
108 rio,, 6287763831345
109 riven,, 6282163687298
110 rizky,, 628116351303
111 Roni,, 6287712100077
112 rya mixxit,, 6282165516048
113 sayid,, 6285210323339
114 sofyan,, 6283199658820
115 tata,, 6282360964010
116 tegar,, 6281268520883
117 thea,, 6281361916522
118 Tony,, 62895422496681
119 tyok,, 6281265403403
120 ucie,, 6281260604712
121 vara,, 628116211988
122 vian speed,, 6282275049664
123 yamin,, 6285362924658
124 yoan,, 6287884172425
125 yohanes,, 6287897241387
126 yuyun,, 6283191826392
127 6282272669252
128 6285760682821
129 6282167748944
130 6287896773223
131 6282272048205
132 6285261449696
133 628126422789
134 628126008182
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165 6281992304101
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172 6281369333041
173 6282164233999
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175 6282369880501
176 6285379346430
177 6281717461968
178 6285359913333
179 6281238146085
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184 6281370350009
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188 6285761855786
189 6282370414889
190 628116055959
191 6282217693590
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193 6285761542038
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196 6285270536868
197 6282170131477
198 6281370419997
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215 6281398898814
216 6285262564257
217 6282362623094
218 6285261288116
219 6282163072030
220 6281396462745
221 62811612115
222 6287868889735
223 6285297420302
224 6282276496619
225 628985255668
226 6282166228096
227 6281370466342
228 6282272297666
229 6285262267151
230 6281260251830
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233 6285206448585
234 6281260207810
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260 6281361601328
261 6281370937374
262 6283124888998
263 6281377220272
264 6281259267760
265 6282272114374
266 6282366636666
267 6282360600088
268 6281281129537
269 6282272886430
270 6282184404494
271 6281228093033
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285 628219791994
286 6282170706431
287 6285277117712
Menu Harga Pcs
Coffeemilk Rp 20,000 2
Sanger Rp 20,200 2
Total Promo Ongkir Biaya Pesan Jumlah dibayar Satuan/cup
Rp 40,000 Rp 14,000 Rp 5,000 Rp 2,000 Rp 33,000 Rp 16,500
Rp 40,400 Rp 14,140 Rp 5,000 Rp 2,000 Rp 33,260 Rp 16,630