REVIEW JURNAL

NO NAMA & TUJUAN METODE HASIL NOVELTY RIVIWER

JUDUL PENELITIA
N
1. Marketing 5.0 Penelitian Metode Dampak Bisnis Musyfiqur
And ini penelitian covid-19 UKM R.
Consumer bertujuan menggunakan tentunya masyarakat
Behavior untuk verifikatif berdampa harus bisa
Of The mengkaji deskriptif k pada beradaptasi
Millennial bagaimana untuk dunia dengan
(GEN Z) dampak mengkonfirm usaha kondisi new
Generation AS penggunaa asi kondisi khususnya normal,
Business n variabel bagi usaha termasuk
Performance teknologi marketing mikro, beradaptasi
Boosting in marketing 5.0, perilaku kecil dan dengan
COVID-19 5.0 dan konsumen menengah digital
Pandemic Perilaku milenial, perusahaa teknologi,
(Case Study: konsumen strategi n Hal salah
SMEs In West generasi pemasaran yang sama satunya
Java ) milenial dan kinerja berdampa melalui
berkaitan pemasaran k pada otomasi
Oleh ; dengan terhadap perekono industri
1. Nurul ketepatan perilaku mian di untuk
Hermin pemasaran bisnis UKM Jawa menggantik
a strategi di Jawa Barat Barat, an posisi
2. Yustik kinerja selama dampak tenaga
a Dwi bisnis pandemi dan covid-19 manusia
Rahma pelaku melihat di Jawa dengan
3. Annisa usaha hubungan Barat mesin
Rahayu UKM di sesuai dengan cukup otomatis.
Gusnia Jawa hipotesis yang signifikan Sehingga
Barat, akan diuji. dimana akan
Indonesia meliputi kontribusi tercipta
di tengah analisis PDB sebuah
pandemi deskriptif dan UKM perusahaan
COVID- analisis tidak yang efektif
19. This pemodelan sebanding dan efisien.
study aims persamaan dengan SME
to examine struktural. jumlah business
how the Penelitian ini pelaku people
impact of melibatkan usaha must be
using empat UKM able to
marketing variabel yang adapt to
technolog dengan menyumb new normal
y 5.0 and masing- ang 90% conditions,
Millennial masing dari total including
generation variabel pelaku adapting to
consumer diukur usaha, digital
behavior is menggunakan serta total technology,
related to indicator The kontribusi one of
marketing research yang which is
accuracy method uses nilai through
business descriptive ekspor industrial
performan verification to pelaku automation
ce strategy confirm the usaha to replace
of SME conditions UKM the
business marketing masih manpower
actors in variables 5.0, rendah with
West Java, millennial yaitu 14%. automatic
Indonesia consumer Dampak machines.
is in the behavior, covid-19 This will
midst of marketing juga create an
the strategies and memukul effective
COVID- marketing bisnis di and
19 performance Jawa efficient
pandemic. on SME Barat company
business antara lain
behavior in harga
West Java bahan
during baku
pandemic and meningkat
see the dan
relationship langka,
according to kesulitan
the hypothesis permodala
to be tested. n, produk
includes dan
descriptive distribusi
analysis and terhambat,
structural daya beli
equation terhambat
modeling menurun,
analysis. Thi dan
s study penjualan
involves four menurun.
variables with kemampu
each variable an strategi
being pemasaran
measured , terutama
using an secara
indicator digital,
inovasi
produk
masih
lemah,
kurangnya
kemampu
an
menjalank
an bisnis
ekspansi,
dan
kesulitan
bersaing
dengan
besar dan
asing. The
impact of
Covid-19
certainly
has an
impact on
the
business
world,
especially
for micro,
small and
medium
enterprises
companies
. The
same has
an impact
on the
economy
in West
Java, the
impact of
covid-19
in West
Java is
quite
significant
where
SME GDP
contributi
on is not
proportion
al to the
number of
SME
business
actors
which
accounts
for 90% of
the total
business
actors, as
well as the
total the
export
value of
SME
business
players is
still low at
14%. The
impact of
COVID-
19 has
also hit
businesses
in West
Java,
among
others, the
price of
raw
materials
is
increasing
and
scarce,
capital
difficulties
,
hampered
product
and
distributio
n,
hampered
purchasin
g power.
decreased,
and sales
declined.
marketing
strategy
skills,
especially
digitally,
product
innovation
is still
weak, lack
of ability
to run a
business
expansion,
and the
difficulty
of
competing
with large
and
foreign.