DISUSUN OLEH
AYU NABILA
Xll Marketing 3
NIS : *+*6*+3*
BAB I
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PENDAHULUAN
1.2 Tujuan
a. Persiapan siswa untuk memasuki lapangan kerja serta pengembangan sifat
profesional.
b. Memberi pengalaman baru bagi siswa dengan terjun langsung ke dunia kerja dan
dapat dijadikan bandingan praktek di sekolah dan praktek di dunia usaha dan
industri.
c. Menambah dan memperluas pandangan siswa terhadap perkembangan IPTEK di
dunia kerja
d. Membekali siswa dengan pengalaman yang sesungguhnya dalam dunia kerja dan
lingkungan masyarakat.
e. Memberikan pengakuan dan penghargaan terhadap pengalaman kerja sebagai
sebagian dari proses pendidikan.
1.3 Manfaat
a. Dengan adanya pelaksanaa PRAKERIN siswa mendapatkan pengalaman kerja
diperusahaan
b. Pelaksanaan PRAKERIN juga dapat membuat siswa menjadi lebih disiplin dan
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BAB II
URAIAN UMUM DU 4 DI 4 INSTANSI
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dapat melewati masa pra krisis lebih cepat di bandingkan Kompotiter terdekat dan di berikan
anugrah penghargaan sebagai hasilnya.
Melalui tahun-tahun yang penuh perubahan ketidak pastian, Ramayana tidak pernah
melupakan siapa konsumen sebenarnya, Ramayana tetap pada komitmen kami untuk melayani
sector bawah, menyediakan barang-barang berharga rendah tanpa merendahkan mutu dan
kualitas.
Di Jakarta, Ramayana melanjutkan untuk membangun kembali toko-toko yang rusak
dan hancur selama terjadi kerusuhan. Fakta yang membanggakan bahwa dalam waktu 8 bulan
Ramayana sanggup membangun kembali 10 dari 12 toko yang hancur. Selebihnya dalam tahap
renofasi dan telah siap di buka kembali pada pertengahan 2001. Setiap tahun Ramayana
membuka 10 sampai 12 toko.
Sementara pertumbuhan ekonomi di Jawa berjalan lambat, Ramayana mulai menggali perhatian
keluar pulau Jawa yang menjadi daerah potensial untuk ekspansi. Ramayana merencanakan
untuk meningkatkan jumlah toko sekitar 10 toko pertahun secara nasional pada tahun-tahun
mendatang dengan perkiraan 50% perlokasi di luar pulau Jawa.
PT. Ramayana Lestari Sentosa, Tbk di pilih sebagai perusahaan dengan manajemen
terbaik kedua di kawasan Asia Pasifik pada majalah Asia Money edisi Desember 2000. Di
dalam negeri PT. Ramayana Lestari Sentosa, Tbk mendapat penghormatan di nilai sebagai :
a. Visi
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b. Misi
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Se<urity
Ketua
Kusna3i
7ounter
7haerul
Anwar
WK7
Nur3in
Pramuniaga
Nita
BAB III
PEMBAHASAN
1.1. Memahami nilai-nilai keimanan dengan menyadari hubungan keteraturan dan kompleksitas
alam dan jagad raya terhadap kebesaran Tuhan yang menciptakannya
1.2. Mendeskripsikan kebesaran Tuhan yang menciptakan berbagai sumber energi di alam
1.3. Mengamalkan nilai-nilai keimanan sesuai dengan ajaran agama dalam kehidupan sehari-
hari
2.1. Menunjukkan perilaku ilmiah (memiliki rasa ingintahu; objektif; jujur; teliti; cermat;
tekun; hati-hati; bertanggung jawab; terbuka; kritis; kreatif; inovatif dan pedul ilingkungan)
dalamam aktivitas sehari-hari sebaga iwujud implementasi sikapdalam melakukan percobaan
dan berdiskusi
2.2 Menghargai kerjaan individu dan kelompokdalama ktivitas sehari-hari sebagai wujud
implementasi melaksanakan percobaan dan melaporkan hasil percobaan
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*. Attetion 3an interest <ustomer, yaitu untuk menarik perhatian para pembeli dengan cara
menggunakan lampu warna warni, pernak pernik, cat dinding yang bervariasi warnanya bila
perlu diberikan hiasan, plang toko yang besar dan sebagainya.
Desire 3an a<tion <ustomer, yaitu untuk menimbulkan keinginan-keinginan Calon pembeli
sehingga tertarik untuk memiliki barang yang di pamerkan/pajang,dengan cara menghias tempat
barang dagang, memberikan label harga yang besar bila discon, bahkan menghias barang
daganga dengan hiasan yang menarik dan melengkapinya dengan pelengkap lainnya dan
sebagainya
• Aspek keamanan.
*. Win3ow 3is2lay
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2. Interior display
• Open display,yaitu barang dipajang pada tempat terbuka sehingga pembeli mudah untuk
melihat dan mengamati, memilih barang dagangan tersebut tanpa bantuan petugas
penjual (pramuniaga), misalnya self display, island display (barang-barang diletakkan
diatas lantai dan ditata dengan baik sehingga menyerupai pulau-pulau).
• Closed display, yaitu barang dipajang di dalam lemari kaca, etalase kaca, atau
sebagainya sehingga pembeli haya bisa melihat saja tampa memegang dan untuk
memegang atau mencobanya harus dengan bantuan karyawan. Hal ini bertujuan untuk
menjaga barang agar tidak kotor, lebih menarik, atau mungkin barangnya mahal dan
menghindari dari pencurian.
3. Eksterior display
Eksterior display, yaitu pemajangan barang dengan penataan di luar toko, misal pada saat obral
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Membangun hubungan baik dengan masyarakat/ konsumen, misalnya pada acara parade
atau hari-hari nasional dan lain sebagainya
4. Solari Display
Solari display yaitu menempatkan barang dagangan di bagian Depaertement Store sebagai daya
tarik bagi konsumen setelah masuk kedalam toko, misalnya pakaian yang digunakan oleh
boneka model (menequin). Baik dengan open interior display, maupun dengan closed interior
display, barang dagangan itu perlu diatur, ditata, disusun sedemikian rupa, agar para konsumen
atau para pelanggan dapat tertarik dan berminat mau membelinya.
Solutary product yaitu barang-barang yang mempunyai daya tarik sangat rendah tapi bermanfaat
sangat tinggi pada konsumen dalam jangka panjang.contoh:detergen dengan fosfat yang sangat
rendah.
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Pressing product yaitu barang-barang yang segera memberikan kepuasan pada si pembeli akan
tetapi dapat berakibat sangat buruk bagi para pemakai barang tersebut. Contoh : rokok,
minuman keras dll.
Desirable product yaitu barang yang dapat memberikan kepuasan dengan segera dan dapat
bermanfaat bagi kehidupan manusia. Contoh: makanan dan minuman yang bergizi.
yaitu barang-barang yang dapat dibeli untuk dikonsumsi berdasarkan kebiasaan pembelian
dapat dibedakan lagi menjadi 4 golongan yaitu :
a. Barang pokok
Misalnya : beras, sabun dan pasta gigi.
b. Barang impulsive
Misalnya : permen coklat, dll
c. Barang darurat
Misalnya : payung di musim hujan
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➢ Unsought goods ( barang yang tidak dicari ) yaitu barang-barang yang tidak diketahui
atau diketahui konsumen namun secara normal tidak berfikir untuk memberinya .
misalnya : asuransi jiwa, tanah kuburan dll.
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D. SOP penampilan
a. Karyawan Pria
➢ Badan :
1. Bebas bau badan (menggunakan deodoran)
2. Bebas bau mulut
➢ Wajah
1. Bersih tidak berminyak
2. Tidak berjambang/berjenggot dan berkumis
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3. Tersisir rapih
➢ Kuku :
1. Bersih atau tidak kotor
2. Dipotong pendek
3. Tidak berkutek
c. BUSANA PRIA
➢ Kemeja :
1. Mengenakan seragam disediakan perusahaan
2. Untuk PKL mengenakan :
a. Kemeja model formal lengan pendek (tidak boleh junkies)
b. Warna putih polos
2. Kaos dalam polos (model v —neck/ singlet) warna putih bukan T-shirt
3. Kancing baju hanya bagian atas yang terbuka
4. Dicuci dan disetrika dengan rapih
5. Dipelihara kerapihannya : kancing/keliman jahitan jangan terlepas
➢ Id card :
1. Wajib menggunakan foto (pas foto ukuran 3x2)
2. Harus delaminating
3. Menggunakan tali emblem warna merah polos
➢ Celana :
1. Berbahan kain
2. Model formal standar basic
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➢ Sepatu :
1. Model formal/pantofel
2. Hak sepatu min. 3cm max. 5cm dan berbahan karet
3. Khusus kasir memakai sepatu terbuka depan dan belakang
4. Bersih/bersemir
5. Warna hitam
➢ Acsesoris :
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3. Showcase, yaitu alat pajang berupa etalase untuk penjualan daging segar, sosis,dairy,dsb.
Showcase digunakan untuk produk yang expire date —nya pendek
4. Showcase chiller, tempat pemajangan buah, daging, sayur, dairy dsb.
5. Frozen island, sarana pajang untuk produk-produk beku, seperti ice cream, chicken nugged,
sayuran, dsb
6. Wagon, adalah boks besar untuk menyimpan produk yang sedang promo atau diskon
7. Single hooks, berupa gantungan biasanya untuk pemajangan produk seperti sikat gigi, snack,
sosis , dsb
8. Hambalan, yaitu kayu yang diletakan dibawah sebagai dasar untuk peralatan display
9. End gondola, gondola akhir yang paling ujung dan untuk disewakan.
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- Merapihkan barang
4 Selasa, 23 mei 2017 - Powerding barang
- Mendisplay barang
5 Rabu, 24 mei 2017 - Merapihkan barang
- Mendisplay barang
6 Kamis, 25 mei 2017 - Libur
7 Jumat, 26 mei 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
- Melayani customer
8 Sabtu, 27 mei 2017 - K3
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- Melayani customer
15 Sabtu, 03 juni 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
- Melayani customer
16 Minggu, 04 juni 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
- Melayani customer
17 Senin, 05 juni 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
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- Melayani customer
25 Selasa, 13 juni 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
- Melayani customer
26 Rabu, 14 juni 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
- Melayani customer
27 Kamis, 15 juni 2017 - Libur
28 Jumat, 16 juni 2017 - K3
- Mendisplay produk sesuai jenisnya
- Merapihkan barang yang ada di wagon
- Melayani customer
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Melayani customer
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- Melayani customer
2017
91 Jumat, 18 Agustus - K3
-Mendisplay produk sesuai jenisnya
2017
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