UENCLUB BMC *

Business Model Canvas &

SCAMPER Method

BMC *

by: Richard Moningka

 Entrepreneur Tasks
Memulai bisnis secara individual
ENTREPRENEURIAL dengan mengedepankan sense of
MARKETING
business dan jiwa wiraswasta.

FORMULATED Memperbesar skala bisnis yang

MARKETING telah sukses saat ini.
 Peduli terhadap lingkungan dan moment atau
event.
KEY SUCCESS
Mampu menciptakan dan memenuhi peluang.
FACTORS
Berani mengeksekusi ide.

Ekstrovert behavior, inovatif & kreatif.

Berani memulai, tidak takut resiko, dan tidak mudah

putus asa.

Self-continous improvement
BUSINESS MODEL CANVAS
(BMC)

SEBUAH TEMPLATE YANG DIGUNAKAN

UNTUK MENGGAMBARKAN SEPERTI APA
BISNIS YANG INGIN KITA BANGUN ATAU
BISNIS APA YANG SEDANG KITA JALANI
SEKARANG SECARA MENYELURUH DAN
DARI BERBAGAI ASPEK.

Dr. Mohamad Rizan, SE., MM

Business Model Canvas (BMC)

ALEXANDER OSTERWALDER YVES PIGNEUR

"Business Model Generation"

Business Model Canvas (BMC)
Business Model Canvas (BMC)
Business Model Canvas (BMC)
 Business Model Canvas (BMC)

Value Customer Customer

Channels
Proposition Segment Relationships

Revanue Key Key Key Cost

Streams Partners Activities Resources Structure
 Manfaat yang ditawarkan bagi
konsumen, akan menentukan
segmen pelanggan yang dipilih
atau sebaliknya.
1.VALUE Value proposition juga akan

PROPOSTION mempengaruhi komponen lain,

seperti; channel dan customer
relationship.
Contohnya; Kuliner Manado
fresh, nikmat dan convinience.
 Bisnis harus menetapkan siapa
yang harus dilayani. Perusahaan

2.CUSTOMER dapat menetapkan untuk

melayani satu atau lebih
SEGMENTS segmen.
Contoh; Kuliner Manado Lovers,
mass market, franchiser.
 Media promosi untuk
menyampaikan value
propostion (konventional &
online channels), dari kesadaran
pelanggan sampai layanan
purna jual.
3.CHANNELS Dua elemen lain yang harus
diperhitungkan dalam channels
adalah value proposition dan
customer segment.
Contoh; restaurant, phone,
website, social media.
 Strategi bisnis menjalin ikatan
dengan pelanggannya.
Pelanggan tidak hanya

4.CUSTOMER didapatkan, akan tetapi juga

harus dipertahankan dengan
RELATIONSHIP metode CRM.
Contoh; Standar personal
assistance, sticker, application
member.
 Komponen paling vital karena
dalam memperoleh pendapatan
(cash-in-flow)
Investasi bisnis dan
5.REVENUE pertumbuhan perusahaan akan

STREAM sangat ditentukan revenue

stream.
Contoh; penjualan kuliner &
makanan lain/minuman
franchising.
 Sumber daya yang diperlukan
untuk mewujudkan proposisi
nilai, tetapi tidak dimiliki oleh
perusahaan.
6.KEY Key Partners; outsourcing; joint

PARTNERS venture, joint operation, aliansi

strategis.
Contoh; Perusahaan/Nelayan, &
petani bahan baku pendukung
kuliner Manado.
 Aktivitas bisnis yang bertujuan
menciptakan proposisi nilai.
Key activities dapat dengan cara
7.KEY resources based atau markat

ACTIVITIES based.
Contoh; local marketing,
Management of logistic,
franchise & catering.
 Sumber daya milik perusahaan
untuk mewujudkan proposisi
nilai.

8.KEY Sumber daya berupa manusia,

skills, teknologi, peralatan,
RESOURCES channel, brand.
Contoh; point of sale, brand,
secret recipe, storage, logistic
network.
 Komposisi biaya untuk
mengoperasikan perusahaan
dalam mewujudkan proposisi

9.COST nilai bagi pelanggan.

Struktur biaya yang efisien akan
STRUCTURE menentukan bersarnya laba.
Contoh; branding, marketing
communication storage & tools,
employee.
How to Create BMC ?
How to Create BMC ?
KFC Business Model Canvas ?
SCAMPER
Method

https://www.designorate.com/
 SUBTITUTE
THE SUBSTITUTE TECHNIQUE
FOCUSES ON THE PARTS IN
THE PRODUCT, SERVICE OR
SOLUTION THAT CAN BE
REPLACED WITH ANOTHER.

What part of the process can be substituted

without affecting the whole project?
Who or what can be substituted without
affecting the process?
What part in the process can be replaced
with better alternatives?
 COMBINE
THE COMBINE TECHNIQUE
TENDS TO ANALYZE THE
POSSIBILITY OF MERGING TWO
IDEAS, STAGES OF THE PROCESS
OR PRODUCT IN ONE SINGLE
MORE EFFICIENT OUTPUT.

Can we merge two steps of the process?

Can we apply two processes at the same
time?
Can our company combine resources with
another partner in the market?
 ADAPT
ADAPT REFERS TO A
BRAINSTORMING DISCUSSION
THAT AIMS TO ADJUST OR
TWEAK PRODUCT OR SERVICE
FOR A BETTER OUTPUT.

What would we need to change to reach

better results?
What else could be done in this specific task?
How can we improve the existing process?
 MODIFY, MINIFY
OR MAGNIFY
THE MODIFY TECHNIQUE REFERS
TO CHANGING THE PROCESS IN A
WAY THAT UNLEASHES MORE
INNOVATIVE CAPABILITIES OR
SOLVES PROBLEMS.

How will modifying the process improve

results?
What if we had a double consumer base?
If the market was different, what would the
process look like?
PUT TO ANOTHER
USE/PURPOSE
THIS TECHNIQUE CONCERNS HOW
TO PUT THE CURRENT PRODUCT OR
PROCESS IN ANOTHER PURPOSE OR
HOW TO USE THE EXISTING
PRODUCT TO SOLVE PROBLEMS.

What other parts in the company can use the

product?
What are the benefits for the product if used
elsewhere?
What if we target another market
segmentation for the current product?
 ELIMINATE OR
ELABORATE
AS THE NAME IMPLIES, THIS
TECHNIQUE AIMS TO IDENTIFY THE
PARTS OF THE PROCESS THAT CAN
BE ELIMINATED TO IMPROVE THE
PROCESS PRODUCT OR SERVICE.

What would happened if we removed this

part?
How can we achieve the same output
without specific part of the project?
Do we need this specific part?
 REVERSE
FINALLY, THE REVERSE OR
REARRANGE TECHNIQUE AIMS
TO EXPLORE THE INNOVATIVE
POTENTIAL WHEN CHANGING
THE ORDER OF THE PROCESS
IN THE PRODUCTION LINE.

What would happened if we reverse the

process?
How can we rearrange the current status for
better output?
What if we consider it backwards?