Daftar Isi

Hasil Riset
Studi Kelayakan Bisnis
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 Daftar Isi
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Daftar Isi
BAB I PENDAHULUAN............................................................................................... 1
1.1 Latar Belakang Masalah ................................................................................ 1
1.2 Ruang Lingkup Studi .....................................................................................2
1.2.1 Aspek Manajemen Bisnis ..............................................................................3
1.2.2 Aspek Pemasaran ..........................................................................................3
1.2.3 Aspek Manajemen Operasional .................................................................. 4
1.2.4 Aspek Sumber Daya Manusia ....................................................................... 4
1.2.5 Aspek Keuangan .......................................................................................... 4
1.2.6 Aspek Yuridis ................................................................................................ 4
1.2.7 Aspek Lingkungan ........................................................................................ 4
1.3 Maksud dan Tujuan Studi Kelayakan Bisnis ..................................................5
1.3.1 Maksud Studi Kelayakan Bisnis .....................................................................5
1.3.2 Tujuan Studi Kelayakan Bisnis .......................................................................5
1.4 Kegunaan Studi Kelayakan Bisnis ................................................................ 6
1.4.1 Bagi Penulis ................................................................................................... 6
1.4.2 Bagi Perusahaan............................................................................................ 6
1.4.3 Bagi Pihak Lain .............................................................................................. 6
1.5 Lokasi Penelitian dan Waktu Penelitian ........................................................7
1.5.1 Lokasi Penelitian ............................................................................................7
1.5.2 Waktu Penelitian ............................................................................................7

BAB II PENGUMPULAN DATA .................................................................................. 9

2.1 Aspek Manajemen Bisnis ............................................................................. 10
2.1.1 Perencanaan (Planning) .............................................................................. 10
2.1.2 Pengorganisasian (Organizing) ....................................................................11
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2.1.3 Pelaksanaan (Actuating) ............................................................................. 13

2.1.4 Pengawasan (Controlling) ........................................................................... 14
2.2 Aspek Pemasaran......................................................................................... 14
2.2.1 Analisis Pemasaran ...................................................................................... 15
2.2.2 Komponen Strategi Pemasaran ..................................................................22
2.2.3 Komponen Taktik Pemasaran .....................................................................23
2.2.4 Komponen Value .........................................................................................25
2.3 Aspek Manajemen Operasional ................................................................. 26
2.3.1 Deskripsi dan Desain Produk ...................................................................... 26
2.3.2 Efisiensi produk ........................................................................................... 26
2.3.3 Proses Produksi ...........................................................................................27
2.3.4 Gant Chart ....................................................................................................28
2.3.5 Peta Proses Operasi ....................................................................................28
2.3.5 Peta Aliran Proses ....................................................................................... 30
2.3.7 Diagram Aliran.............................................................................................. 31
2.3.8 Pemilihan Teknologi 31
2.3.9 Penentuan Lokasi dan Lay Out Perusahaan ..............................................32
2.4 Aspek Sumber Daya Manusia ......................................................................32
2.4.1 Sumber Tenaga Kerja ...................................................................................33
2.4.2 Sistem Rekrutmen dan Seleksi Karyawan ................................................. 34
2.4.3 Sistem Kompensasi dan Jumlah Karyawan ............................................... 34
2.4.4 Pelatihan dan Pengembangan ....................................................................35
2.5 Aspek Keuangan .........................................................................................35
2.5.1 Sumber Dana ...............................................................................................35
2.5.2 Kebutuhan Dana .........................................................................................35
2.5.3 Perhitungan Depresiasi dan Amortisasi ..................................................... 38
2.5.4 Perhitungan Harga Pokok .......................................................................... 39
2.5.5 Perhitungan Neraca ..................................................................................... 41
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2.5.4 Perhitungan Laporan Laba Rugi ..................................................................42

2.5.5 Neraca Perbandingan ................................................................................. 43
2.5.7 Perhitungan Arus Kas ................................................................................. 44
2.6 Aspek Yuridis ............................................................................................... 44
2.6.1 Bentuk Badan Hukum ................................................................................. 44
2.6.2 Surat lzin Usaha .......................................................................................... 44
2.6.3 Identitas Pemilik.......................................................................................... 45
2.6.4 Bidang Usaha .............................................................................................. 45
2.7 Aspek Lingkungan....................................................................................... 45
2.7.1 Lingkungan Sosial dan Politik ..................................................................... 45
2.7.2 Analisis Mengenai Dampak Lingkungan ................................................... 46

BAB III ANALISIS DAN PEMBAHASAN .................................................................. 49

3.1 Aspek Manajemen Bisnis .....49
3.1.1 Perencanaan (Planning) ............................................................................. 49
3.1.2 Pengorganisasian (Organizing) .................................................................. 50
3.1.3 Pelaksanaan (Actuating) .....51
3.1.4 Pengawasan (Controling) ............................................................................52
3.2 Aspek Pemasaran ....52
3.2.1 Analisis Pasar ...............................................................................................52
3.2.2 Komponen Strategi Pemasaran .................................................................55
3.2.3 Komponen Taktik Pemasaran ... 56
3.2.4 Komponen Value ..........................................................................................57
3.3 Aspek Manajemen Operasional ................................................................. 58
3.3.1 Deskripsi dan Desain Produk ...................................................................... 58
3.3.2 Efisiensi Produk Realisasi/hari .................................................................... 58
3.3.3 Proses Produksi........................................................................................... 59
3.3.4 Gant Chart ................................................................................................... 59
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3.3.5 Peta Proses Operasi ................................................................................... 60

3.3.6 Peta Aliran Proses ....................................................................................... 61
3.3.7 Diagram Aliran............................................................................................. 62
3.3.8 Pemilihan Teknologi ................................................................................... 62
3.3.9 Penentuan Lokasi dan Lay Out Pabrik ....................................................... 63
3.4 Aspek Sumber Daya Manusia (SDM) ......................................................... 64
3.4.1 Sumber Tenaga Kerja .................................................................................. 64
3.4.2 Sistem Rekrutmen dan Seleksi Karyawan ................................................. 64
3.4.3 Sistem Kompensasi dan Jumlah Karyawan ............................................... 65
3.4.4 Pelatihan dan Pengembangan ................................................................... 65
3.5 Aspek Keuangan ......................................................................................... 65
3.5.1 Sumber Dana ............................................................................................... 65
3.5.2 Kebutuhan Dana ........................................................................................ 65
3.5.3 Perhitungan Depresiasi dan Amortisasi .................................................... 68
3.5.4 Perhitungan Harga Pokok Produksi dan Harga Pokok Penjualan .............72
3.5.5 Rencana Pinjaman dan Pengembalian .......................................................74
3.5.7 Perhitungan Proyeksi Biaya ........................................................................ 76
3.5.8 Perhitungan Proyeksi Neraca .....................................................................77
3.5.10 Perhitungan Proyeksi Titik Pulang Pokok .................................................. 79
3.5.11 Perhitungan Proyeksi Arus Kas ................................................................. 80
3.5.12 Perhitungan Financial Ratio......................................................................... 81
3.5.13 Analisis Kelayakan Investasi ....................................................................... 83
3.6 Aspek Yuridis ............................................................................................... 86
3.6.1 Bentuk Badan Hukum ................................................................................ 86
3.6.2 Surat Izin Usaha .......................................................................................... 87
3.6.3 Identitas Pemilik.......................................................................................... 87
3.6.4 Bidang Usaha .............................................................................................. 87
3.7 Aspek Lingkungan....................................................................................... 87
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3.7.1 Lingkungan Sosial dan Politik ..................................................................... 87

3.7.2 Analisis Mengenai Dampak Lingkungan .................................................... 87
BAB IV ANALISIS SWOT ........................................................................................ 89
4.1 Deskripsi SWOT Perusahaan (yang diteliti) ............................................... 89
4.1.1 Deskripsi SWOT Aspek Manajemen Bisnis ................................................. 89
4.1.2 Deskripsi SWOT Aspek Pemasaran ............................................................. 91
4.1.3 Deskripsi SWOT Aspek Manajemen Operasional .......................................92
4.1.4 Diskripsi SWOT Aspek Sumber Daya Manusia ........................................... 93
4.1.5 Deskripsi SWOT Aspek Keuangan .............................................................. 94
4.1.6 Deskripsi SWOT Aspek Yuridis .................................................................... 95
4.1.7 Deskripsi SOT Aspek Lingkungan ............................................................... 96
4.1.8 Deskripsi SWOT Total .................................................................................. 97
4.2 Analisis SWOT Perusahaan (yang diteliti) .................................................. 98
4.3 Deskripsi SWOT Perusahaan Pesaing......................................................... 99
4.3.1 Diskripsi SWOT Aspek Manajemen Bisnis .................................................. 99
4.3.2 Deskripsi SWOT Aspek Pemasaran ........................................................... 99
4.3.3 Deskripsi SWOT Aspek Manajemen Operasional .....................................100
4.3.4 Deskripsi SWOT Aspek Sumber Daya Manusia .........................................100
4.3.5 Deskripsi SWOT Aspek Keuangan ..............................................................101
4.3.6 Deskripsi SWOT Aspek Yuridis ....................................................................101
4.3.7 Deskripsi SWOT Aspek Lingkungan .......................................................... 102
4.3.8 Deskripsi SWOT Total ................................................................................ 102
4.4 Analisis SWOT Perusahaan Pesaing ..........................................................104

BAB V PENUTUP .................................................................................................... 107

5.1 Simpulan ......................................................................................................... 107
1. Aspek Manajemen Bisnis ............................................................................... 107
2. Aspek Pemasaran ........................................................................................... 107
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3. Aspek Manajemen Operasional ....................................................................108

4. Aspek Sumber Daya Manusia ........................................................................108
5. Aspek Keuangan ............................................................................................108
6. Aspek Yuridis ..................................................................................................108
7. Aspek Lingkungan ..........................................................................................109
5.2 Saran ............................................................................................................109
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Daftar Tabel
Tabel 1.1 Jadwal Penelitian ....................................................................................... 7
Tabel 2.1 Perbandingan Kapasitas Produksi (per eksemplar).............................. 15
Tabel 2.2 Peramalan Produksi PT Mandiri Sejahtera (per eksemplar) ................. 16
Tabel 2.3 Nilai a dan b PT Mandiri Sejahtera ......................................................... 16
Tabel 2.4 Peramalan Produksi PT Terus Terang .................................................... 17
Tabel 2.5 Nilai a dan b Produksi PT Terus Terang .................................................. 17
Tabel 2.6 Perbandingan Kapasitas Permintaan (per eksemplar) ......................... 18
Tabel 2. 7 Peramalan Permintaan PT Mandiri Sejahtera (per eksemplar) .......... 19
Tabel 2.8 Nilai a dan b PT Mandiri Sejahtera ......................................................... 19
Tabel 2.9 Peramalan Permintaan PT Terus Terang................................................ 19
Tabel 2.10 Nilai a dan b Permintaan PT Terus Terang ............................................ 20
Tabel 2.11 Perbandingan Permintaan Perusahaan Utama dengan Para Pesaing ....20
Tabel 2.12 Market Share PT Mandiri Sejahtera (per eksemplar) ......................... 21
Tabel 2.13 Peramalan Permintaan Pasar ................................................................ 21
Tabel 2.14 Nilai a dan b Permintaan Pasar ............................................................. 21
Tabel 2.16 Realisasi/hari .......................................................................................... 26
Tabel 2.17 Efisiensi .................................................................................................. 27
Tabel 2.18 Gant Chart Proses Produksi................................................................... 28
Tabel 2.19 Peta Aliran Proses ................................................................................. 29
Tabel 2.20 Peta Aliran Proses ................................................................................. 30
Tabel 2.21 Modal Investasi ..................................................................................... 36
Tabel 2.22 Modal Kerja Operasional ...................................................................... 37
Tabel 3.1 Peramalan Kapasitas Produksi PT Mandiri Sejahtera ............................ 53
Tabel 3.2 Peramalan Kapasiatas Produksi PT Terus Terang .................................. 53
Tabel 3.3 Perbandingan Kapasitas Produksi ......................................................... 53
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Tabel 3.4 Peramalan Permintaan PT Mandiri Sejahtera ....................................... 54

Tabel 3.5 Peramalan Permintaan PT Terus Terang ................................................ 54
Tabel 3.6 Perbandingan Kapasitas Permintaan ................................................... 54
Tabel 3.7 Peramalan permintaan Pasar ................................................................. 55
Tabel 3.8 Peramalan Market Share........................................................................ 55
Tabel 3.9 Target/hari .............................................................................................. 58
Tabel 3.10 Realisasi/hari.......................................................................................... 58
Tabel 3.11 Efisiensi ................................................................................................... 59
Tabel 3.12 Gant Chart Proses Produksi .................................................................. 59
Tabel 3.13 Peta Proses Operasi ................................................................................
60
Tabel 3.14 Peta Aliran Proses ................................................................................. 61
Tabel 3.15 Penambahan Peralatan Produksi ......................................................... 63
Tabel 3.16 Proyeksi Modal Investasi (Usulan) PT Mandiri Sejahtera ................... 66
Tabel 3.17 Proyeksi Modal Kerja............................................................................. 67
Tabel 3.18 Perhitungan Depresiasi Aktiva Lama ................................................... 68
Tabel 3.19 Perhitungan Depresiasi Penganti Aktiva Lama yang Sudah Habis
Umur Ekonomisnya ............................................................................. 69
Tabel 3.20 Perhitungan Depresiasi Aktiva Baru .................................................... 69
Tabel 3. 21 Amortisasi ............................................................................................ 70
Tabel 3.22 Perhitungan Nilai Sisa Bersih Aktiva Lama........................................... 70
Tabel 3.23 Perhitungan Nilai Sisa Bersih Penganti Aktiva Lama yang Sudah
Habis Umur Ekonomisnya ................................................................... 71
Tabel 3.24 Perhitungan Nilai Sisa Bersih Aktiva Baru............................................ 71
Tabel 3.25 Harga Pokok Produksi PT Mandiri Sejahtera ....................................... 72
Tabel 3.26 Harga Pokok Penjualan PT Mandiri Sejahtera .................................... 73
Tabel 3.27 Proyeksi Penjualan Buku Kuitansi (dalam rupiah) ............................... 75
Tabel 3.28 Proyeksi Biaya ....................................................................................... 76
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Tabel 3.29 Proyeksi Neraca 2011-2015 .................................................................... 77

Tabel 3.30 Proyeksi Laba/Rugi ............................................................................... 78
Tabel 3.32 Proyeksi Arus Kas .................................................................................. 80
Tabel 3.33 Proyeksi Rasio Likuiditas ...................................................................... 81
Table 3. 34 Proyeksi Solvabilitas ............................................................................ 82
Table 3.35 Perhitungan Rasio Profitabilitas .......................................................... 82
Tabel 3.36 Proyeksi Aktivitas ................................................................................. 83
Tabel 3.37 Payback Periode (PBP)...................................................................... 83
Tabel 3.38 Proyeksi NPV ......................................................................................... 85
Tabel 3.39 Perhitungan IRR PT Mandiri Sejahtera ................................................ 86
Tabel 4.1 Matrik SWOT Perusahaan yang Diteliti .................................................. 98
Tabel 4.2 Matrik SWOT Perusahaan Pesaing .......................................................104
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Daftar Gambar
Gambar 1.1 Peta Lokasi PT Mandiri Sejahtera ..........................................................7
Gambar 2.1 Proses Manajemen.............................................................................. 10
Gambar 2.2 Struktur Organisasi PT Mandiri Sejahtera ......................................... 12
Gambar 2.3 Target Pasar Alat Tulis Kantor (buku kwitansi) PT Mandiri
Sejahtera ............................................................................................. 23
Gambar 2.4 Pola Saluran Distribusi Langsung ...................................................... 25
Gambar 2.5 Desain Produk ..................................................................................... 26
Gambar 2.6 Diagram Aliran Pembuatan Buku Kuitansi ........................................ 31
Gambar 2.7 Lay out PT Mandiri Sejahtera ............................................................. 32
Gambar 3.1 Struktur Organisasi ............................................................................. 50
Gambar 3.2 Saluran Distribusi Produk (usulan) .................................................... 57
Gambar 3.3 Desain Produk..................................................................................... 58
Gambar 3.4 Diagram Aliran Pembuatan Buku Kuitansi ........................................ 62
Gambar 3.5 Layout PT Mandiri Sejahtera .............................................................. 64
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