PRODUK KREATIF dan KEWIRAUSAHAAN

Kelas XI TAB 1 & TAB 3

TAHUN AJARAN 2019/2020

SMK NEGERI 1 SINGOSARI

WAHYU PUSPA WIJAYA, S.Pd.
Produk Kreatif dan Kewirausahaan Kelas XI……

Creative Product and Enterpreneurship Second Grade……

What’s your opinion about this lesson??

Raise your hand please??? 

01 02 03
STRATEGI UJI dan EVALUASI
PRODUKSI PEMASARAN PRODUK

Let’s start to learn it all !! 

Kompetensi Dasar
Semester 1…
3.17 & MEDIA PROMOSI
4.17 Target !!! Menentukan media promosi yang efektif, efisien,
dan tepat sasaran. Membuat media promosi berdasarkan
segmentasi pasar
3.4 & KONSEP KEMASAN PRODUK
4.4 Target!!! Menganalisis konsep kemasan produk. Memilih
dan membuat desain kemasan produk dan car
pembuatannya..
3.6 & ANALISIS GAMBAR KERJA
4.6 Target!!! Menganalisis gambar kerja untuk pembuatan
suatu produk. Merancang suatu desain produk hingga siap
produksi
3.5 & ALUR PROSES PRODUKSI
4.5 Target!!! Menganalisis proses produksi. Membuat alur dan
proses kerja yang tepat, efektif, dan efisien. Kemudian
ditrapkan.
Kompetensi Dasar
Semester 2…
3.7 & ANALISIS BIAYA PRODUKSI
4.7 Target !!! Menganalisis biaya produksi dan
merancangnya.
3.8 & PENERAPAN PROSES KERJA
4.8
Target!!! Menerapkan proses kerja pembuatan
contoh produk
3.9 & PENENTUAN UJI KESESUAIAN FUNGSI
4.9
Target!!! Menentukan uji kesesuaian fungsi produk.
LET’S DO SOME PRE TEST
Produk Kreatif dan Kewirausahaan Kelas XI TAB 2019/2020
 Produk Kreatif dan Kewirausahaan Kelas XI……

Creative Product and Enterpreneurship Second Grade……

Jawablah pertanyaan pre-test berikut

sesuai kemampuan kalian
Tidak perlu mencari jawaban di internet ya….. 
https://forms.gle/rZ4avSBXods4XRMs8

01 02 03

MULAI!!!!!! …….
FINISH !!!! 
 TARGET TUGAS PKK SEMESTER 1
01 02 03 04

MEDIA PROMOSI KEMASAN PRODUK GAMBAR KERJA ALUR PROSES KERJA

Tugas media promosi, Tugas kemasan produk Desain produk gantungan Membuat presentasi alur
adalah membuat Memilih bentuk kemasan kunci. Kemudian dicetka kerja atau alur proses
phamflet, banner, atau sesuai produk yang dituju. dengan printer 3D produksi dengan ms.
brosur. Didesain dengan Corel power point
Pembuatan halaman Draw dan Dicetak
Instagram untuk
kepentingan usaha
 MEDIA PROMOSI
Produk Kreatif dan Kewirausahaan Kelas XI TAB 2019/2020
PROMOSI….
01 Definisi secara UMUM
Sebuah aktivitas komunikasi dari individu atau
kelompok tertentu (perusahaan, lembaga, atau
badan) dengan masyarakat luas untuk
memperkenalkan produk atau jasa mereka,
sekaligus mempengaruhi mereka agar membeli
produk atau jasa yang ditawarkan

02 Definisi dari beberapa ahli

1. Menurut Wikipedia, promosi adalah mengiklankan suatu produk,
menghasilkan penjualan, dan menciptkan loyalitas
2. Wikipedia Indonesia, promosi adalah sebuah upaya untuk
menawarkan atau memberitahukan produk/jasa dengan tujuan
menarik calon konsumen
3. Ahli pemasaran Harper Boyd, promosi adalah upaya membujuk
orang agar dapat menerima produk, konsep, dan gagasan
4. Pakar Pemasaran Boone dan Kurtz, promosi adalah proses
menginformasikan, membujuk, dan mempengaruhi suatu
keputusan pembeli
Jadi, Media Promosi adalah………..

“Sebuah alat atau perangkat yang digunakan

untuk menyebarluaskan informasi terkait suatu
produk dari individu atau sekelompok individu
kepada calon konsumen dengan tujuan untuk
mempengaruhi dan membujuk mereka agar

membeli produk tersebut ”

Media Promosi
TUJUAN PROMOSI
01 Menyebarluaskan
INFORMASI

02 Memperoleh Konsumen Baru

03 Menaikkan Penjualan serta

Laba

04 Membedakan dan Mampu Membuat

Unggul Produk disbanding dengan
Kompetitot nya

05 Membentuk Citra Produk di mata

Konsumen sesuai yang diinginkan
Simple Portfolio
Merubah tingkah laku dan
06 pendapat Konsumen tentang suatu
Presentation
produk
KLASIFIKASI MEDIA PROMOSI

Terdapat 3
Klasifikasi

PROMOSI FISIK PROMOSI PROMOSI DIGITAL

TRADISIONAL
 Cara Melakukan Promosi yang Efektif dan
Tepat Sasaran

01 02 03 04 05 06 07

Menjaga Manfaatkan Manfaatkan Memberikan

Kualitas Produk Kegiatan Publik Jasa Endorse Diskon
yang Ramai
(seperti event2
Pilih Tempat khusus) Manfaatkan Memberikan
yang Tepat Sosial Media Insentif
Let’s Make a
LOGO!
Pertama!
Pastikan bahwa PC/Laptop kalian
telah Terinstal CorelDRAW

Kedua!
Buka NEW DOCUMENT
Setting dengan model “Landscape”
dengan warna CMYK

Ketiga!
Let’s make a LOGO 
 Perbedaan CMYK (Cyan-Magenta-
Yellow-Black) adalah warna
proses. Selain itu, juga

Warna
disebut model warna yang
berbasis sebagai
pengurangan sebagian
gelombang cahaya. dan

CMYK dan RGB

sering digunakan dalam
pencetakan berwarna

Warna CMYK dan RGB

adalah warna dasar yang perlu RGB (Red-Green-Blue) yaitu warna
pencahayaan . Digunakan untuk
diketahui di dunia “DESAIN display monitor.
GRAFIS”. Oleh karena itu warna yang
Keduanya memiliki ditampilkan selalu terang. karena
memang setting untuk display
karakteristik dan kegunaan monitor bukan untuk cetak.
tersendiri.
Berikut penjelasannya:
Bagian-Bagian
C o r e l D r a w
Bagian-Bagian
TOOLBOX COREL DRAW
Bagian-Bagian
TOOLBOX COREL DRAW
Contoh-Contoh
LOGO HASIL COREL DRAW
Bagian-Bagian
C o r e l D r a w

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Thank You
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 Fully Editable Icon Sets: B
You can Resize without
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You can Change Fill
Color &
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FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets: C
You can Resize without
losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com