Serenity

Report &
Strategi
Megi Virnando Hendrik
 SERENITY CENTRAL

Presentation Outline

1. Summery Leads 13. Maecenas sed diam eget risus varius.

2. Sosmed engagement 14. Vestibulum id ligula porta felis semper.

3. Konten yang banyak di sukai 15. Donec ullamcorper nulla non metus fringilla.

4. Kegiatan yang sudah di lakukan 16. Curabitur blandit tempus porttitor.

5. Kegiatan yang akan datang 17. Donec id elit non mi gravida at eget metus.

6. Ongoing Content 18. Aenean eu leo quam.

7. The Problem 19. Pellentesque ornare sem vestibulum.

8. Strategi 20. Donec ullamcorper non metus auctor fringilla.

9. Vestibulum id ligula porta euismod semper. 21. Nulla vitae elit libero, a pharetra. Curabitur blandit
tempus porttitor.
10. Donec ullamcorper non metus auctor fringilla.

11. Etiam porta sem malesuada mollis euismod.

12. Maecenas sed diam eget risus varius blandit sit amet
non magna.

PRESENTATION TITLE / SLIDE # 2

 SERENITY CENTRAL
Our Mission Statement
WHO
Orang yang mendambakan hunian
yang bisa membuat dirinya
merasa damai, tenang, dan dapat
meningkatkan kualitas hidup nya.
Yang mana mereka menginginkan
hunian yang jauh dari padatnya,
kebisingan kota, tingkat stress
yang tinggi, dan ingin menikmati
kehangatan Bersama keluarga
tercinta, sebagi tempat istirahat,
menikmati, hari tua
(pensiun),tingkat kenyamanan
yang tinggi dan bisa
menghilangkan rasa penat karna
bekerja seharian.
WHAT HOW
Integer erat a posuere velit
aliquet. Vestibulum id ligula porta
felis euismod semper. Lorem
ipsum dolor sit amet, consectetur
adipiscing elit. Etiam porta sem
malesuada magna mollis. Aenean
eu leo quam. Pellentesque
venenatis vestibulum. Nullam id
dolor id ultricies. Vivamus sagittis
lacus vel rutrum faucibus.
PRESENTATION TITLE / SLIDE # 3
 COMPANY NAME

Corporate Objectives

OBJECTIVES

STRATEGIC TACTICAL
Cum, nascetur lorem quis Curabitur blandit tempus
risus eget consectetur purus porttitor. Donec id elit non
sit fermentum. mi porta gravida.

Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Duis mollis, est non commodo luctus, nisi erat
porttitor ligula, eget lacinia odio sem nec elit. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis
vestibulum. Curabitur blandit tempus porttitor. Donec ullamcorper nulla non metus auctor fringilla.

PRESENTATION TITLE / SLIDE # 4

 COMPANY NAME

Situation Analysis (5c)

CLIMATE/
COMPANY CUSTOMERS COMPETITORS COLLABORATIONS
ENVIRONMENT

1. Strengths & 1. Market size, 1. Current & 1. Suppliers 1. Regulations &

weaknesses segments prospective government
2. Distributors oversight
2. Goals & 2. Purchasing 2. Strengths &
objectives habits, trends weaknesses 3. Alliances & 2. Social &
& buying partners cultural
3. Culture process 3. Opportunities
& threats 3. Inflation &
4. Resources 3. Customer other
(technology, satisfaction 4. Product & economic
experience & market share factors
skills) 4. Perceived
value by 4. Legal
customers
5. Technology

PRESENTATION TITLE / SLIDE # 5

 COMPANY NAME

Situation Analysis (PEST)

POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL

1. Regulations & 1. Business cycle 1. Demographics 1. Manufacturing

government innovations
oversight 2. Inflation & interest 2. Education
rates 2. Recent
2. Legislative changes 3. Income distribution technological
3. Economic growth developments
3. Taxes 4. Lifestyle trends
4. Stability of financial 3. Patents, licenses
4. Employment issues markets 5. Culture
4. Communications
5. Trading & embargo 5. Employment rates
policies 5. Intellectual property

PRESENTATION TITLE / SLIDE # 6

 COMPANY NAME
Situation Analysis (SWOT)
STRENGTHS
Vivamus sagittis lacus vel augue laoreet rutrum
faucibus dolor auctor. Maecenas sed diam eget
risus varius blandit sit amet non magna.
OPPORTUNITIES
Duis mollis, est non commodo luctus, nisi erat
porttitor ligula, eget lacinia odio sem nec elit.
Praesent commodo magna, vel scelerisque nisl
consectetur et. Donec id elit non mi porta
gravida at eget metus.
WEAKNESSES
Vestibulum id ligula porta felis euismod semper.
Etiam porta sem malesuada magna mollis
euismod. Maecenas faucibus mollis interdum.
THREATS
Praesent commodo cursus magna, vel
scelerisque nisl consectetur et. Lorem ipsum
dolor sit amet, adipiscing elit. Cras justo odio,
dapibus ac facilisis in, egestas eget quam.
PRESENTATION TITLE / SLIDE # 7
 COMPANY NAME

Marketing Planning Process

Step 01 MISSION STATEMENT Duis mollis, est non commodo luctus, nisi erat
MISSION porttitor ligula, eget lacinia odio sem nec elit.
CORPORATE OBJECTIVES
Maecenas faucibus ipsum dolor sit amet,
IDENTIFY OPPORTUNITIES consectetur adipiscing elit. Duis mollis, est non
Step 02
commodo luctus, nisi erat porttitor ligula, eget
SITUATION 5C ANALYSIS
ANALYSIS lacinia odio sem nec elit. Lorem ipsum dolor
SWOT ANALYSIS sit, consectetur adipiscing elit. Nulla vitae elit
augue.
PEST ANALYSIS
Praesent commodo cursus, scelerisque nisl
DEFINE YOUR TARGET AUDIENCE consectetur et. Nullam quis risus eget urna
Step 03
MARKETING SET MEASURABLE GOALS
mollis ornare vel eu leo. Praesent commodo
STRATEGY cursus magna, vel scelerisque nisl consectetur
DEVELOP BUDGET et. Cras justo, dapibus ac facilisis in, egestas
eget quam.
PRODUCT DEVELOPMENT
Step 04
MARKETING PRICING
MIX
PROMOTION

PLACE AND DISTRIBUTION

PUT PLAN INTO ACTION

Step 05
IMPLEMENTATION MONITOR RESULTS
AND CONTROL

PRESENTATION TITLE / SLIDE # 8

 COMPANY NAME

Marketing Strategies

MARKET PENETRATION PRODUCT DEVELOPMENT

1. More purchases & usage from existing 1. Product modification via new features
customers
2. Different quality levels
2. Gain customers from competitors
3. New product
3. Convert non users into users

MARKET DEVELOPMENT DIVERSIFICATION

1. New market segments 1. Organic growth

2. New distribution channels 2. Joint ventures

3. New geographic areas 3. Mergers

4. Acquisitions or takeovers

PRESENTATION TITLE / SLIDE # 9

 COMPANY NAME

Market Segmentation

GEOGRAPHIC DEMOGRAPHIC
Consider, region, size of area, Age, gender, occupation,
population, climate household size, income, life cycle
state, religion, education, marital
status

BEHAVIORAL PSYCHOGRAPHIC
Decision making patterns, Consider values, beliefs, lifestyle
patterns of use, price sensitivity,
brand loyalty

PRESENTATION TITLE / SLIDE # 10

 COMPANY NAME

STP Model

SEGMENTATION TARGETING POSITIONING

SEGMENTATION TARGETING POSITIONING

Cras mattis consectetur. Maecenas interdum Sed consectetur est at

Donec ullamcorper purus ullamcorper nulla non lobortis. Donec sed odio
nulla non metus auctor metus auctor fringilla. dui. Curabitur posuere sit
fringilla. Donec sed odio Nulla vitae elit libero, a blandit tempus porttitor.
dui. pharetra augue.

PRESENTATION TITLE / SLIDE # 11

 COMPANY NAME

Smart Marketing Goals

SPECIFIC MEASURABLE ATTAINABLE RELEVANT TIMELY

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Etiam porta sem malesuada magna mollis euismod. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget
lacinia odio sem nec elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Donec id elit non mi porta
gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa
justo sit amet risus. Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nullam quis risus eget urna mollis ornare vel eu leo.

PRESENTATION TITLE / SLIDE # 12

 COMPANY NAME

Marketing Budget Plan

CATEGORY ESTIMATED QUANTITY ESTIMATED COST ESTIMATED SUBTOTAL

COMMUNICATIONS

Ultricies 1 $1,355,00 $1,355,00

Elit Cursus 2 $1,243,00 $2,486,00

Quam Sit 3 $276,00 $828,00

NETWORKING

Nibh Condimentum 1 $496,00 $496

Ipsum Lorem 2 $789,00 $1,578,00

Venenatis 1 $1,325,00 $1,325,00

Purus Cras 1 $1,998,00 $1,998,00

SUBTOTAL $100,660,00

PRESENTATION TITLE / SLIDE # 13

 COMPANY NAME

Action Plan
ACTION ITEM RESPONSIBLE JANUARY FEBRUARY MARCH

Lorem Commodo Christen Williams

Condimentum Richard Smith

Ultricies Samantha Johnson

Parturient Tellus Erica Wilson

Nullam John Miller

Dapibus Emily Davis

Inceptos Lilly Jones

Cras Dolor David Collins

Pellentesque Thom Robinson

Cursus Fusce Rita Turner

PRESENTATION TITLE / SLIDE # 14

 COMPANY NAME

Marketing Budget
Promotional Items

Social Media
25%

Email Marketing

Website Enhancements
19%

SEO
1%
3%
Website Revenue Optimization
4% 14%
Meta Search & DRM
5%

13%
Seasonal Needs
7%
9%
SEM

Other

PRESENTATION TITLE / SLIDE # 15

 COMPANY NAME

7 P’S Marketing MIX

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cursus commodo, tortor ipsum dolor sit amet,
mauris nibh. consectetur.
PRICE PRODUCT

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felis euismod lacinia PLACE PEOPLE sed consectetur. Donec sed
semper. odio dui.

PHYSICAL
PROMOTION
EVIDENCE

PROCESS

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blandit tempus porttitor. consectetur ac, vestibulum
at eros.

Lorem ipsum dolor sit

amet, consectetur
adipiscing elit.

PRESENTATION TITLE / SLIDE # 16

 COMPANY NAME

Phone Placeholder
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AMET NON MAGNA.

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commodo luctus, nisi porttitor ligula, eget lacinia odio
sem nec elit. Praesent cursus magna, vel scelerisque
nisl consectetur et.

Donec sed odio dui. Nullam id dolor id ultricies

vehicula ut id elit. Donec ullamcorper nulla non metus
auctor fringilla. Maecenas sed diam eget risus varius
blandit sit amet non magna. Aenean lacinia bibendum
nulla sed consectetur. Nulla vitae elit libero, a pharetra.
240K Vestibulum id ligula porta felis euismod semper.
Integer posuere erat a ante venenatis dapibus posuere
Curabitur blandit velit aliquet. Vestibulum id ligula porta. Aenean
tempus porttitor. bibendum nulla sed consectetur. Vestibulum id ligula
porta felis euismod semper. Aenean lacinia bibendum
nulla sed consectetur.

PRESENTATION TITLE / SLIDE # 17

COMPANY NAME

Data Diagram &

Photo Placeholder

1050

900

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0
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Ipsum Tristique Venenatis

 COMPANY NAME

Four Choices

01. 02.
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consectetur ac, facilisis, egestas eget
vestibulum at ac quam. Integer posuere
lorem ipsum eros. erat.

03. 04.
Cras mattis Donec ullamcorper
consectetur purus nulla non. Etiam
mollis sit amet malesuada magna
fermentum. auctor euismod.

PRESENTATION TITLE / SLIDE # 19

 COMPANY NAME

Contact Us

THANK
YOU

www.companyname.com info@companyname.com

T +012 345 678 90, F +012 345 678 91

PRESENTATION TITLE / SLIDE # 20