KONVERGENSI

MEDIA
DESI AMALIAH, M.A
SUB POKOK BAHASAN
Ekaterina A. Teknologi Konvergensi
Definisi

Dimensi

Konvergensi
Varanova Stakeholder media di
August E. Indonesia
Kolaborasi
Grant
Henry jenskins
Burnett and
Marshall
PEMAHAMAN DAN DEFINSI
B E B E R A PA PA K A R
KOMUNIKASI
 • Интеграция (от. лат. integration - объединение в единое целое,
взаимопроникновение) СМИ — процесс в современной медиа- индустрии,
приводящий к объединению различных СМИ и, воз- можно, звеньев
производственной цепочки. Такое объединение может происходить в

DEFINSI различных формах.

Екатерина Андреевна Баранова (Russian State Social University)
Integrasi (dari Lat. Integrasi - penyatuan menjadi satu kesatuan,
interpenetrasi) media adalah proses dalam industri media modern, yang
mengarah pada penyatuan berbagai media dan, mungkin, tautan dalam
rantai produksi. Kombinasi ini bisa dalam berbagai bentuk.
DEFINSI
August E. Grant (University Henry Jenskins (University of
of south California) south California)

• Blending of the media, telecommunications and

computer industries or, in other words, as the The flow of content across multiple media platforms,
process of blurring the boundaries between different the cooperation between multiple media industries, and
media platforms and uniting them into one digital the migratory behavior of audiences”
form”
Slide title 29

Burnett dan Marhsall,

konvergensi media merupakan penggabungan
media, industri telekomunikasi dan segala
bentuk media komunikasi ke dalam bentuk
digital. Mereka menyebutkan bahwa
konvergensi media erat kaitannya dengan
proses digitalisasi.
MENGAPA
KONVERGENSI?
• Adanya perkembangan teknologi, mulai dari computer hingga
internet
• Kesadaran para pelaku bisnis yang bersinergi untuk mencari
keuntungan luar biasa
• Perilaku masyarakat yang sadar modernisasi
• Persaingan media massa
DIMENSI
Dalam KBBI;
•n ukuran (panjang, lebar, tinggi, luas,
dan sebagainya); matra: garis
mempunyai satu --; film tiga --
DIMENSI KONVERGENSI MEDIA

TEKNOLOGI STAKEHOLDER
Hampir semua orang berpendapat Konvergensi tidak terlepas dari konglomerasi media
konvergensi media berawal dari kemajuan
teknologi. Berkaitan erat dengan hasil dari
proses digitalisasi dan transformasi data
PENYATUAN- KOLABORASI
menjadi jurnalisme digital sebagai awal dari
era baru perkembangan media. Sharing konten-
Cross- promoting

RICH GORDON,
KONVERGENSI KEPEMILIKAN
KONVERGENSI TAKTIK
KONVERGENSI STRUKTUR
KONVERGENSI PELIPUTAN INFORMASI
KONVERGENSI PENYAJIAN
BAGAIMANA
KONVERGENSI
MEDIA MASSA DI
INDONESIA?
FEATURES OF MEDIA DEVELOPMENT IN INDONESIA

Print and Online

Video and Audio

Content

Mobile, E- Paper
GRAFIK MEDIA MASSA DI
INDONESIA
Print and Online

TV RADIO INTERNET ADVERTISING

96% 37% 43% 52%

NEWSPAPER TABLOID MAGAZINE

83% 17% 15%

80%-
20-49y
Reduce
17%
10-19y
media
READER 23%
2013-2017
PRINT MEDIA VS ONLINE MEDIA
IN INDONESIA
 • Indonesian people's interest began

REALITY to shift using new media that uses

the internet

• Paper prices are getting more

Position expensive
• Defense- Transformation of print
media in technological development

exist
• Business, existence
• Media Convergence
 Newspaper
• Republika.co.id
1995-20 • August, 1995
Million RO
L
2014-87 million ko • Kompas.co.id

2015- 34.9 % m • October, 1995

from
population of
pa
citizen s • Tempointeraktif.com
TE •
•
March, 1996
Banned 1994
M • Published 1998, daily newspaper 2001

PO
 What type of media convergence in
Indonesia?

convergence of cross-
Convergence Convergence
ownership of non-media
telematics stakeholder
business

Jawa Post, Detik.com, Republika, Tribun

Viva Group; ANTV, ANTV PICTURES, TVONE, VIVA.CO.ID, VIVA+, SPORTONE, GONLA.COM,..ETC.
MNC Group; PT.GLOBAL MEDIACOM, MNC STUDIOS INTERNATIONAL, MNC CHANNEL, ETC.
CTCorp; Mrga corpora, Trans corporation, Tran slife style, Garuda Indonesia, Trans food beverage
 Online content consumption is increasing
in all ages in Indonesia

• Access internet from handphone

• Access internet from everywhere: class, café, transportation,
concert, workplace, etc.
• Television and internet: Dual Screen, 7% of >50y old in 2015
increased 48% in 2017.
• 77 % people go to streaming platform; YouTube, TV Online,
subscription TV (Netflix, Iflix, Hooq, etc.)

Video and Audio

Content
 • In 2017, consumers watch a lot of video content through the Detik
website (29%), and CNN Indonesia (27%).
• In 2019, Indonesian people still choose YouTube as the number one
choice for video content because they can easily find any news there,
not only from journalism media but also citizen journalism (amateur
video, CCTV, live video).

Video and Audio

Content
Content on website VS
Youtube
Radio Internet

•Transformation of
Local conventional
Radio
•Connected/ linked to
various website and
social Media
•37% Indonesia still
interest in Radio-
Personal phone
 • Media Indonesia group>> Surya Paloh (Published “Media Indonesia”,
“Lampung Post”, “Borneo Post”)
• 2001- Metro TV- The first 24-h news channel
• Daily news turned into Monthly magazine through iPads (iTunes)-
News with photo slide, video, interactive graphic and audio.

Mobile, E- Paper
Mobile, E- Paper
CONCLUSION
• •Convergence media in Indonesia cannot be separated from stakeholder-
intervention, and intimidation from the owner which aimed at business sector
media.
• •Quality production can be impacted profit-oriented of capitalism. Also, media
owned who ambitions with political may control public opinion.
• •Policies and regulations are not clear.
• •Convergence media in Indonesia must have broad reach, territory (geographic),
group of ages, ideology, and orientation.
 References
• Баранова, Е. А. Медиаконвергенция как системообразующий фактор трансформации института
СМИ: дис. … канд. филолог. наук : 10.01.10. Екатерина Андреевна Баранова. – М., 2018. – 382 с.
• Dini Djalal [Электронный ресурс] /
http://iwan-uni.blogspot.com/2011/05/media-convergence-in-us-and-in.html
• Rahadian P Paramita [Электронный ресурс] /
https://beritagar.id/artikel/laporan-khas/para-pengukir-sejarah-media-daring-indonesia
• Lukman Alfarisi [Электронный ресурс] /
http://digilib.uinsby.ac.id/26502/1/Lukman%20Alfarisi_B01214003.pdf
• Michael Raily [Электронный ресурс] /
https://katadata.co.id/berita/2017/12/07/nielsen-pembaca-media-digital-sudah-lampaui-media-cetak
• Detik.com
• Perubahan Konsumsi Media [Электронный ресурс] /
https://www.hellotmn.com/id/news/changing-in-media-consumption
• Nielsen Consumer media view [Электронный ресурс] /
https://www.nielsen.com/id/en/press-releases/2017/tren-baru-di-kalangan-pengguna-internet-di-ind
onesia/