PERANGKAT

ASESMEN

Judul Skema Sertifikasi :

Digital Marketing

Perumus:

LSP KOMPUTER

2020
 Nama Peserta :

Tanggal Uji Kompetensi :

Tempat Uji Kompetensi :

Tanda Tangan :

Nama Asesor :

Skema Sertifikasi : Digital Marketing

SOAL UJI KOMPETENSI

Petunjuk:
1. Jawablah minimal 6 soal essai pada lembar jawaban yang disediakan, secara
singkat dan jelas.
2. Posisikan alat komunikasi HP dengan mode getar / tidak aktif pada saat ujian
berlangsung.

Perangkat Asesmen : Tugas Teori

Waktu Soal Teori : 60 menit
Soal Teori Esai (Bobot Penilaian 25 %)

1. Apa yang dimaksud dengan digital marketing? Sebutkan jenis-jenis digital marketing!
2. Dalam membuat karya desain, komposisi desain perlu diatur sesuai dengan prinsip-
prinsip desain sebagai berikut:
a. Keseimbangan
b. Kesatuan
c. Ritme dan Pengulangan
d. Penekanan
e. Proporsi
Jelaskan ke-5 prinsip-prinsip desain tersebut!
3. Berdasarkan pengamatan, pengetahuan dan pengalaman anda sehari-hari, jelaskan
kelebihan toko online dibandingkan toko offline?
4. Sebutkan dan jelaskan framework strategi digital marketing!
5. Jelaskan langkah-langkah yang dibutuhkan untuk memulai dan membangun toko
online / bisnis online!
6. Sebutkan dan jelaskan fungsi tools-tools yang anda gunakan dalam melakukan social
media / digital marketing!
7. Apa yang anda ketahui mengenai hal berikut:
a. Facebook fanpage
b. Facebook ads
c. Instagram ads

Jawaban Peserta
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3
Perangkat Asesmen : Tugas Demonstrasi / Praktek
Waktu Soal Praktek : 150 menit
Soal Demonstrasi / Praktek (Bobot Penilaian 75 %)

1. Buat sebuah karya desain dan promosikan karya anda melalui toko online / social media
marketing, dengan ketentuan sebagai berikut:
a) Menerapkan prinsip-prinsip desain pada karya desain
b) Membuat akun dan toko online di situs belanja online / marketplace
c) Melakukan promosi di media sosial menggunakan tools-tools digital marketing

Selamat bekerja, semoga sukses.

Asesi

Nama

Tanda
tangan/
Tanggal

Rekomendasi: Asesor

Nama

No. Reg.

Kompeten / Belum Kompeten

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tangan/
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