Proposal Penelitian Kuantitatif

Pengaruh Fast Fashion Awareness to Buying Retention

Kelompok 8 - Business H&M

Sumayah Hisam T 13112010252
Distra Pratama 13112110122
Joseph Jonathan P. 13111910417
Kevin christian purnomo 13112010315
Hana Salsabila 13111910447
Reza Oktavia Rachman 13112110158

A. Model Konseptual Kuantitatif

H1: Price range dari sebuah produk mempengaruhi product quality

H2: Environmental impact dari sebuah produk mempengaruhi Purchase Intention
H3: Customer satisfaction dari sebuah produk mempengaruhi Purchase Intention
H4: Product quality mempengaruhi Purchase Intention

B. Tabel Kuesioner Kuantitatif

Konsep Indikator/item (Indonesia) Indikator/ item (English) Sumber

Price Range ● PR 1: Harga barang ● PR 1: Price of the Lichtenstein, D.

yang saya gunakan goods that i use is R., Bloch, P. H., &
saya anggap murah cheap for me Black, W. C.
● PR 2: Harga barang ● PR 2: Price of the
(1988).
yang saya gunakan goods that i use is
saya anggap mahal expensive for me Correlates of Price
● PR 3: ● PR 3: Acceptability.
Barang-barang dari Price for the goods Journal of
merek yang saya from the brand that Consumer
gunakan sering i use often to Research, 15(2),
mengalami kenaikan raised 243-352.
harga ● PR 4:
https://www.jstor.o
● PR 4: Price for the goods
Barang-barang dari from the brand that rg/stable/2489529
merek yang saya i use often to
gunakan sering discounted
mengalami potongan ● PR 5: Price from
harga the good that i use
 ● PR 5: Harga barang didn’t burden me
yang saya gunakan
tidak memberatkan
saya

Product ● PQ 1: ● PQ 1: Jakpar, S., Na, A.,

Quality Barang yang saya Sizing of the goods Johari, A., &
gunakan memiliki that i use is in Myint,
ukuran yang sesuai accordance with
K. T. (2012).
dengan size chart the size chart
● PQ 2: ● PQ 2: Examining the
Barang yang saya Product that i use Product
gunakan memiliki have a good Quality Attributes
ketahanan kualitas durability That Influences
bahan yang cukup ● PQ 3: Customer
lama Product that i use Satisfaction
● PQ 3: have a good colour
Most When the
Barang yang saya consistency
gunakan memiliki ● PQ 4: Price
ketahanan warna Product that I use Was Discounted:
yang cukup lama is comfortable to A
● PQ 4: wear Case Study in
Barang yang saya ● PQ 5: Kuching Sarawak.
beli nyaman untuk Goods that i use International
digunakan have a strong
Journal
● PQ 5: stitches
Barang yang saya of Business and
gunakan memiliki Social
jahitan yang kuat Science, 3(23),
221-236.

Customer ● CS 1: ● CS 1: Fornell, C.,

Satisfaction Saya puas dengan I satisfied with the Johnson, M. D.,
pelayanan yang service from the Anderson, E. W.,
diberikan oleh merek brand Cha, J., & Bryant,
terkait ● CS 2: B. E. (1996). The
● CS 2: I satisfied with the American
Saya puas dengan packaging that i Customer
pengemasan dari use Satisfaction Index:
barang yang saya ● CS 3: Nature, Purpose,
gunakan I experienced a and Findings.
● CS 3: good service when Journal of
Saya puas ketika i shop at the offline Marketing, 60(4),
berbelanja produk ini store 7-18.
secara luring ● CS 4: https://www.jstor.o
● CS 4: I satisfied to rg/stable/1251898
Saya puas ketika purchase this
berbelanja produk ini product on the
secara daring online store
● CS 5: ● CS 5:
Produk yang saya Product that i
beli sesuai dengan bought is in
gambar pada toko accordance with
 daring the picture from
the online store

Environmenta ● EI 1: ● EI 1: Dhayan, H.
l Impact Saya tahu apa itu fast I acknowledge fast (2022). The
fashion fashion Environmental
● EI 2: ● EI 2: Disclosure of Fast
Barang yang saya Goods that i use is Fashion Industry
gunakan merupakan fast fashion and Its
fast fashion ● EI 3: Sustainability
● EI 3: Fast fashion During
Fast fashion created a negative COVID-19.
memberikan dampak impact for Proceeding 1st
buruk kepada environment Tanjungpura
lingkungan ● EI 4: International
● EI 4: Fast fashion Conference On
Industri fast fashion industry needs to Management,
perlu dihentikan be stopped Economics And
● EI 5: ● EI 5: Accounting, 1(1),
Industri fast fashion Fast fashion 397-407.
perlu mendapatkan industry needs to
regulasi ketat be regulated

Purchase ● PI 1: ● PI 1: Ali, A., & Bhasin,

Intention Saya tidak jadi I cancel my J. (2019).
membeli barang jika purchase intention Understanding
bagi saya mahal if the price is customer
● PI 2: expensive for me repurchase
Saya membeli ● PI 2: intention in
barang karena I bought a product e-commerce: role
kualitasnya for its quality of perceived price,
● PI 3: ● PI 3: delivery quality,
Saya akan membeli I will buy a and perceived
lagi sebuah barang product because it value. Jindal
karena puas satisfied me Journal of
● PI 4: ● PI 4: Business Research,
Saya tidak mau I won’t buy a fast 8(2), 142–157.
membeli fast fashion fashion
● PI 5: ● PI 5:
Saya akan membeli I will repurchase
kembali produk ini this product