Business Model

Canvas
NENG EVI KARTIKA, S.E., M.M
 Pre Test
https://forms.gle/rVGC2viGUNPK3eno7
 Neng Evi Kartika, S.E., M.M
Kompetensi
Manajemen Pemasaran Manajemen Strategi Financial Literasi
Manajemen SDM Perkoperasian Pemberdayaan Masyarakat

Education Experience Work Experience

2018 (Magister Manajemen) 2020 ~ Sekarang 2021 ~ sekarang
Fakultas Ekonomi Universitas Kuningan Kopontren At-Thohiriyah
Universitas Padjadjaran Dosen Manajemen Fakultas Ekonomi Ketua

2014 ~ 2017
2014 (Sarjana Ekonomi) 2019 ~ Sekarang Kementerian Perencanaan dan Pembangunan Nasional / Bap-
Fakultas Ekonomi Kementerian Koperasi dan UKM RI penas
Universitas Padjadjaran PPKL Tenaga Ahli Pemberdayaan Masayarakat
 Capaian
Pembelajaran
1. Mampu menjelaskan Pengertian Model bisnis
2. Mampu menjelaskan Business Model Canvas
dan elemen-elemen nya
3. Mampu menguraikan 9 (Sembilan) elemen
dari Business Model Canvas
4. Mampu membuat BMC sesuai usaha yang
akan dijalankan
 Bisnis itu…….
Rencana Bisnis
Bisnis adalah
Apa, Mengapa, Bagaimana, Siapa, Kapan, dimana?
Aktivitas yang di-
lakukan oleh individu
atau kelompok orang
Tujuan Perencanaan Bisnis
yang menciptakan
Apa yang ingin diwujudkan/harapan
value / nilai melalui
penciptaan barang
Hal – Hal dalam Penyajian Ren-
/ jasa untuk
cana Bisnis memenuhi kebu-
tuhan masyarakat
dan memperoleh ke-
untungan melalui
transaksi
Format Rencana Bisnis
Rencana Bisnis (Business Plan)
Koperasi

Place Your Picture Here And Send To Back

Dokumen tertulis yang disiapkan oleh Wirausahaa/pengurus

koperasi yang menggambarkan semua unsur yang relevan
baik internal maupun eksternal mengenai usaha koperasi un-
tuk memulai bisnis dalam rangka memenuhi kebutuhan
anggota dan konsumen secara umum.

Isi dari Business plan merupakan perencanaan terpadu

menyangkut dengan pemasaran, permodalan, operasional
dan sumber daya manusia.
 Rencana Bisnis (Business Plan)
Koperasi

What Why How

Produk apa yang akan Kenapa Koperasi membuat Bagaimana Koperasi mem-
dibuat oleh Koperasi? Produk itu ? buat produk
Barang atau jasa

Who When Where

Siapa Pembeli/ pasar nya Kapan produk itu dibuat Dimana produk itu akan
dibuat / dimana bisnis akan
dilakukan
Tujuan Business Plan Koperasi
Business merupakan satu blue
print yang akan diikuti dalam
operasional bisnis koperasi
Merupakan alat untuk mencari
pendanaan/permodalan dalam
menjalankan bisnis koperasi
Alat komunikasi untuk menarik
calon anggota koperasi, investor,
pemasok, konsumen. Dengan be-
gitu memudahkan dalam mema-
hami tujuan dan cara operasional
bisnis koperasi berjalan.
Memudahkan dalam pen-
gawasan secara operasional,
apakah langkah-langkah su-
dah sesuai dengan yang di-
rencananakan/aturan
Para manajer koperasi akan
mengetahui langkah-langkah
praktis menghadapi dunia per-
saingan, membuat promosi
sehingga lebih efektif.
 Hal Penting dalam Business Plan Koperasi
Penyusunan Rencana BP
Rencana bisnis disusun secara strategis dan
tidak terlalu tebal, tetapi mencakup berbagai in-
formasi yang dibutuhkan oleh evaluator baik pi-
hak internal yaitu anggota maupun eksternal
yaitu investor dan kreditor dalam melakukan
pengambilan keputusan
Packaging Business Plan
Menampilkan rencana bisnis seme-
narik munkin untuk
Substansi Rencana Bisnis
Memuat nama koperasi, alamat,
nomor badan Hukum, no kontak, bu-
lan dan tahun rencana bisnis dikelu-
arkan
Terdapat Executive Summary
Menjelaskan keadaan usaha
Pengoranisasian
Mencantumkan detailnya struktur
organisasi siapa memeang jabatan
apa
Mencantumkan Resiko Utama (Critical
Risk)
Mencantumkan resiko dari bisnis
yang dijalankan akan meninkatkan
kewaspadaan dari usaha sehingga
dapat menyiasati denan meminimal-
isir resiko bisnis tersebut.
 Rangkuman Ek-
Pendahuluan Visi dan Misi Analisis Industri
sekutif
 Nama Koperasi  Rankuman tidak Visi Koperasi  Perspektif masa de-
 Alamat Koperasi lebih dari 3 halaman Misi Koperasi pan
 No Badan Hukum yang menjelaskan  Analsis Persaingan
Koperasi secara detail dan  Segmentasi pasar
 Nama Pengurus/ singkat rencana bis-  Forecastin produk
Penanungjawab nis
Koperasi

Deskripsi Usaha Rencana Produksi Analisis Resiko

Koperasi Usaha Koperasi
 Pemilihan lokasi
 Produk yang di-  Resiko mengelola
 Tataletak ruang pro-
hasilkan dan memproduksi
duksi  Hambatan dan tan-
 Jasa pelayanan  Perizinan usaha
 Ruang linkup bisnis tangan
 Keadaan gedun dan
 Personalia dan per-
perlengkapan
lengkapan usaha  Keadaan mesin dan
koperasi perlengkapan
 Latar belakang dan  Sumber bahan baku
identitas koperasi

Format Rencana Bisnis

 MENGAPA PERLU
PEMETAAN BISNIS ?
 Pemetaan Bisnis
• Supaya tergambar lengkap dan sistematis
• Karena sebuah bisnis adalah rangkaian banyak kegiatan
dengan proses panjang
• Agar memudahkan pengambilan keputusan
pengembangan manajemen stratejik bisnis
• Sebagai sebuah cara untuk mendeskripsikan usaha
dengan jelas
Apa itu Model Bisnis?
Apa itu Model Bisnis?
Suatu model yang menjelaskan dan menjabarkan bagaimana
sebuah perusahaan dapat bergerak dan berkembang untuk
memperoleh keuntungan.
 Statement Bisnis!
• Menjelaskan bisnis, tidak cukup dengan mengatakan:
“saya pengusaha kuliner”, “saya pengusaha fashion“, atau
“saya pengusaha training & consulting“.

• Bila ada pertanyaan: “siapa target customernya?“, “bagaimana cara

untuk mempertahankan hubungan dengan pelanggan?”,
bagaimana mempromosikan produknya?” bagaimana menjawa-
banya?
Apa itu Bisnis Model Canvas?
Suatu kerangka kerja yang membahas model bisnis dengan
disajikan dalam bentuk visual berupa kanvas lukisan, agar dapat
dimengerti dan dipahami dengan mudah
Kenapa harus
Bisnis Model Canvas?

Bisnis begitu dinamis setiap waktunya, Bisnis

Model Canvas bisa membantu menciptakan nilai
dan mengevaluasi nilai menghadapi perubahan
antar pesaing di industri yang sama dengan
produk yang peserta tawarkan
 6 Aturan Dasar Mengisi BMC

Aturan #1 Aturan #4

01 Menggunakan Sticky Notes di setiap

elemen / blok pada canvas 04 Hindari penulisan terlalu detail

Aturan #2 Aturan #5
02 Cetak lebih baik daripada digital
05 Sederhana namun tepat sasaran
(Presisi)

Aturan #3 Aturan #6
03 Hindari penggunaan bullets point
Harus poin per poin 06 Isis sekarang dan Diskusikan Ke-
mudaian
 BUSINESS MODEL CANVAS
Infrastructure
• Key Activities:
adalah aktivitas atau proses kunci yang ada di bisnis
tersebut
• Key Resources:
merupakan sumber daya kunci atau utama yang
diperlukan dalam menciptakan nilai tambah bagi
para pelanggan
• Key Partners:
dalam bisnis kita tidak bisa melakukan semua
sendirian, namun pasti akan berhubungan dengan
supplier, distributor, atau partner dalam hal lain.
Dalam business model ini juga turut digambarkan
agar nantinya dapat mengurangi ketidakpastian dan
resiko bisnis yang terkait dengan partner.
 BUSINESS MODEL CANVAS
Product or Services Offering
• Value Propositions:
adalah keseluruhan gambaran produk
atau jasa yang ditawarkan untuk
memenuhi kebutuhan para customer.
Nilai-nilai tambah apa saja yang bisa
diberikan terkait untuk membantu
pelanggan memenuhi kebutuhannya?
Atau justru selama ini kita menjual produk
atau jasa yang tidak dibutuhkan
pelanggan?
 BUSINESS MODEL CANVAS
Customer Aspect
• Customer Segments: menjelaskan siapa saja target-target pelanggan kita. Apakah memang
untuk pasar masal, pasar tertentu yang tersegmentasi, pasar yang bersifat lebih khusus,
atau yang seperti apa? Mendeskripsikan segmen pelanggan akan menentukan apa produk
dan jasa yang nantinya akan kita berikan kepada pelanggan

• Channel: yaitu bagaimana cara agar produk, jasa, dan nilai tambah yang kita ciptakan ini
disadari, dibeli, dan sampai ke tangan customer sesuai dengan apa yang kita janjikan.

• Customer Relationship: Di era kompetisi yang ketat seperti sekarang ini sangat penting
untuk menjaga hubungan dengan pelanggan agar pelanggan merasa nyaman dan dekat.
 BUSINESS MODEL CANVAS

Finances
• Cost Structure:
yaitu penjelasan mengenai struktur-struktur biaya yang
terlibat dan dikeluarkan dalam bisnis, baik itu fixed and
variable cost, maintenance cost, operational cost, dan
lain sebagainya.

• Revenue Stream:
penjelasan tentang apa saja hal-hal yang membuat
bisnis mendapatkan pemasukan dari para pelanggannya.
 A
CUSTOMERS SEGMENT
A
• Tingkat ekonomi (menengah, atas)
• Gender (Pria/Wanita)
• Umur rentan konsumen
• Komunitas (misalnya komunitas sepeda, ko-
munitas pecinta hewan
• Wilayah tempat tinggal

• Siapa target dari produkmu?

• Apakah produk sudah ditawarkan ke orang yang tepat?
• Apakah customer akan membeli produkmu?
Marketing Mix
 B
VALUE PROPOSITION
• Harus menjawab keinginan dan kebutuhan kon-
B sumen.
• Masalah apa yang bisa kamu selesaikan
melalui produk dan layanan yang ditawarkan
• Apa manfaat yang ditawarkan?
• Apa nilai lebihnya?
• Customer yang seperti apa yang perlu kita puaskan?
• Pengaruhnya ke Channel & Customer
Relationship

Keunggulan menjelaskan gabungan antara barang yang dijual dengan layanan untuk pelanggan. Nilai
yang ditawarkan haruslah unik agar bisa dibedakan dari pesaing
 C
CHANNEL

• Cara yang digunakan untuk memberikan

keunggulan/ value proposition kita ke
C konsumen.
• Channel bisa juga disebut bagaimana cara
kita menyampaikan produk kepada konsumen.

• Apakah pelanggan menggunakan media sosial?

• Apakah mereka sering mendengarkan radio, menonton televisi, atau menonton Youtube?
• Di mana biasanya pelanggan berkumpul?
 D
CUSTOMER RELATIONSHIP
D • Cara untuk mendapatkan, menambah jumlah
konsumen dan untuk mempertahankan konsumen
agar terus setia dengan kita adalah dengan membuat hubun-
gan baik dengan pelanggan.
• Wadah untuk terus berhubungan dan semakin
mempererat hubungan dengan pelanggan kita.
• Pricing tactic
• Revenue model (bentuk pendapatannya seperti apa
saja)?
• Mereka (customer) membayar untuk apa?
• Manfaat apa yang didapat dari customer dengan
harga yang mereka bayarkan?

Menjelaskan bagaimana bisnismu melakukan interaksi dengan calon konsumen pelanggan?

Misalnya, apakah lewat chat online? Kontak di DM Instagram? Lewat
telepon? Bikin event offline? Atau bertemu langsung secara tatap muka?
 E
REVENUE

• Sumber pemasukan perusahaan

• Bagaimana perusahaan mendapatkan pendapatan/
keuntungan

Aliran Pendapatan adalah bagian untuk menentukan proses bisnis mana saja yang menghasilkan ke-
untungan dan berapa yang rela pelanggan bayarkan sebagai timbal balik dari jasa atau barang yang
bisnis berikan.
 F
KEY RESOURCE

▪ Sumber Daya Fisik

▪
F ▪
Sumber Daya Intelektual
Sumber Daya Manusia
▪ Sumber Daya Finansial

Sumber Daya Utama menjelaskan tentang seluruh sumber daya krusial yang diperlukan
untuk memastikan nilai dan model bisnisnya tersampaikan secara optimal kepada
pelanggan.
 G

G KEY ACTIVITY

• Strategi apa yang akan dilakukan oleh bisnismu

dalam menyampaikan nilai yang ditawarkan ke
pelanggan?
• Kegiatan utama apa yang dilakukan dalam
mengelola bisnis
• Keahlian apa saja yang dibutuhkan untuk
mengerjakan kegiatan ini?

Aktivitas Utama menjelaskan aktivitas operasional terpenting yang harus dilakukan pe-
rusahaan agar value dan model bisnisnya tersampaikan secara optimal.
 H
KEY PARTNER
H
• Kerjasama apa saja yang harus dijalin agar
bisnis bisa beroperasi?

• Jika kamu tidak dapat mencapai nilai yang

ditawarkan sendirian, maka siapa orang yang
perlu diandalkan untuk melakukannya?

Partner Utama menjelaskan tentang jaringan pemasok dan mitra yang membuat model
bisnis berfungsi secara efektif dan efisien.
 I
COST STRUCTURE

Apa saja pengeluaran yang diperlukan agar bisnis bisa

berjalan?

Contoh : biaya bahan baku, gaji karyawan, biaya

promosi, biaya sewa , biaya perijinan, biaya
I asuransi, komisi reseller, dll

Struktur Biaya pada dasarnya adalah biaya yang muncul untuk segala aktivitas dan
sumber daya bisnis Anda.
 Case Study

Lakukan ilustrasi bisnis

setiap kelompok
sesuai dengan jenis
usaha
Koperasi
CONTOH BMC
Ringkasan Business Model Canvas
CONTOH BUSINESS MODEL CANVAS
CONTOH BUSINESS MODEL CANVAS
CONTOH BUSINESS MODEL CANVAS
CONTOH BUSINESS MODEL CANVAS
CONTOH BUSINESS MODEL CANVAS
CONTOH BUSINESS MODEL CANVAS
 Startup Name Name1, Name2, … DD/MM/YYYY X.Y

Who are our Key Partners? Who are What Key Activities do our What value do we deliver to What type of relationship does For whom are we creating value?
our key suppliers? Which Key Re- Value Propositions require? the customer? Which one of each of our Customer Segments Who are our most important cus-
sources are we acquiring from part- Our Distribution Channels? our customer’s problems are expect us to establish and main- tomers? Is our customer base a
ners? Which Key Activities do part- Customer Relationships? Rev- we helping to solve? What tain with them? Which ones have Mass Market, Niche Market, Seg-
ners perform? enue streams? bundles of products and ser- we established? How are they in- mented, Diversified, Multi-sided
MOTIVATIONS FOR CATEGOR- vices are we offering to each tegrated with the rest of our busi- Platform
PARTNERSHIPS: Optimization and IES: Production, Problem Customer Segment? Which ness model? How costly are
economy, Reduction of risk and un- Solving, Platform/Network customer needs are we satisfy- they?
certainty, Acquisition of particular re- ing? Startup Name
sources and activities CHARACTERIST-
ICS: Newness, Performance,
Customization, “Getting the
Job Done”, Design, Brand/
Status, Price, Cost Reduction,
What Key Resources do our Risk Reduction, Accessibility, Through which Channels do our
Value Propositions require? Convenience/Usability Customer Segments want to be
Our Distribution Channels? reached? How are we reaching
Customer Relationships Rev- them now? How are our Chan-
enue Streams? nels integrated? Which ones work
best? Which ones are most cost-
TYPES OF RESOURCES: efficient? How are we integrating
Physical, Intellectual (brand them with customer routines?
patents, copyrights, data),
Human, Financial

What are the most important costs inherent in our business model? Which Key Resources are most expens -
ive? Which Key Activities are most expensive?
IS YOUR BUSINESS
MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive
outsourcing), Value Driven (focused on value creation, premium value proposition).
SAMPLE CHARACTERIST -
ICS: Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently pay? How are they cur -
rently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall
revenues?
TYPES: Asset sale, Us -
age fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume depend -
ent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
 Startup Name Name1, Name2, … DD/MM/YYYY X.Y

Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do part-
ners perform?
MOTIVA-
TIONS FOR PARTNERSHIPS:
Optimization and economy,
Reduction of risk and uncer-
tainty, Acquisition of particular
resources and activities
What Key Activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships? Rev-
enue streams?
CATEGOR-
IES: Production, Problem
Solving, Platform/Network
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships Rev-
enue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data),
Human, Financial
What value do we deliver to
the customer? Which one of
our customer’s problems are
we helping to solve? What
bundles of products and ser-
vices are we offering to each
Customer Segment? Which
customer needs are we satisfy-
ing?
CHARACTERIST-
ICS: Newness, Performance,
Customization, “Getting the
Job Done”, Design, Brand/
Status, Price, Cost Reduction,
Risk Reduction, Accessibility,
Convenience/Usability
What type of relationship does For whom are we creating
each of our Customer Seg- value? Who are our most im-
ments expect us to establish portant customers? Is our cus-
and maintain with them? tomer base a Mass Market,
Which ones have we estab- Niche Market, Segmented, Di-
lished? How are they integ- versified, Multi-sided Platform
rated with the rest of our busi-
ness model? How costly are
they?
Through which Channels do
our Customer Segments want
to be reached? How are we
reaching them now? How are
our Channels integrated?
Which ones work best? Which
ones are most cost-efficient?
How are we integrating them
with customer routines?

What are the most important costs inherent in our business model? Which Key Re -
sources are most expensive? Which Key Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value pro-
position, maximum automation, extensive outsourcing), Value Driven (focused on
value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs,
Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they currently
pay? How are they currently paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licens-
ing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment depend -
ent, Volume dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). PowerPoint implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
Link Video BMC
https://youtu.be/QoAOzMTLP5s
https://youtu.be/wwShFsSFb-Y
https://youtu.be/wlKP-BaC0jA
https://youtu.be/iA5MVUNkSkM
https://youtu.be/7O36YBn9x_4
https://youtu.be/-2gd_vhNYT4
https://youtu.be/SshglHDKQCc
Terima
Kasih
 Diskusi
Apakah
Model Bisnis
Sama Dengan
Strategi Bisnis?
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 Thank you
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