OMNI HOSPITAL

Antonius Padua Elsandy (1606910960)

Khairani (1606877805)
Fadhilla N Saputra (1606886646)
Madeleine Aritonang (1606911370)
COMPANY PROFILE
● OMNI Hospitals Group saat ini telah melayani lebih dari 3
(tiga) juta pasien, dengan 30.000 operasi bedah

● OMNI Hospitals memiliki banyak spesialis yang didukung

dengan alat - alat medis berteknologi canggih

● OMNI Hospitals memiliki pelayanan unggulan yang

terdapat di rumah sakit OMNI, diantaranya :
○ OMNI Hospital Pulomas
○ OMNI Hospital Alam Sutera
○ OMNI Hospital Cikarang.
○ OMNI Hospital Pekayon
 STRENGTH
1. Pelayanan jasa kesehatan yang terintegrasi
dengan tenaga medis yang unggul
2. Development dari OMNI Hospital dimana akan
melakukan ekspansi di luar pulau Jawa.
3. Peralatan medis dengan teknologi & teknik
terkini (State-of-Art Technology)
4. OMNI Hospital secara berkala memperbarui
sistem dan infrastruktur TI.
5. Kinerja pendapatan per pasien
 Pendapatan per Pasien

Pendapatan 2018 Kontribusi 2017 Kontribusi Pertumbuhan

Penunjang Medis 497.8 52.29% 402.3 51.87% 23.70%

Kamar Rawat Inap 186.8 19.62% 145.9 18.81% 28%

Diagnostik Elektromedik 86.4 9.08% 77 9.93% 12.40%

Pasien Rawat Jalan 78.4 8.24% 62.7 8.08% 25%

Administrasi 43.1 4.53% 35.6 4.59% 21%

Layanan Cath Lab 31.1 3.27% 24.1 3.11% 29.40%

Lain-lain 28.4 2.98% 28 3.61% 1.50%

Total 952 100.00% 775.6 100.00% 22.80%

 WEAKNESS

1. Jumlah rumah sakit yang relatif sedikit sedikit

2. Hutang yang selalu meningkat (2018>1
triliun)
3. Pernah menghadapi kasus pencemaran
nama baik
4. ROE dan ROA yang cukup rendah
5. Kurangnya melakukan Riset dan
Development
Internal SCORING
OPPORTUNITIES
1. Technology : Semakin
berkembangnya teknologi untuk
spesialis
2. Employment : Pengangguran yang
tinggi di Indonesia -> dapat
diserap untuk tenagakerja
3. Market segmentation :
Segmentasi pasar menengah ke
atas
4. Location : Memiliki lokasi strategis
untuk mencakup target pasar
 1. Sumber Daya Manusia
THREATS ○ Kurangnya SDM ahli
2. Pajak
○ Obat - obatan masih dikenakan pajak,
relatif lebih mahal dari negara
tetangga
○ Fluktuasi Nilai Tukar mempengaruhi
biaya impor obat dan alat kesehatan
3. Pemerintah
○ Perbedaan mekanisme antara
pemerintah dan RS swasta terkait
JKN
4. Infrastruktur
○ Hanya memungkinkan untuk
membangun di kota - kota besar saja
EXternal SCORING

Mercury is the closest planet to the

Sun and the smallest one in the Solar
System—it’s only a bit larger than our
Moon. The planet’s name has nothing
to do with the liquid metal, since it
was named after the Roman
messenger god, Mercury
 KESIMPULAN
● Berdasarkan Scoring yang kami buat, kami mendapatkan hasil yang
positif untuk kondisi internal, namun negatif untuk kondisi eksternal

● Hal diatas menggambarkan bahwa OMNI Hospital memiliki strategi/

kondisi internal yang sudah cukup baik namun berada dalam lingkungan
yang kurang mendukung
SPACE MATRIX
Financial position
 OMNI SILOAM SCORE

ROA 4,02% 4,4% 4

ROE 6,91% 7,9% 3

Current Ratio 1,23 8,43 2

Debt to Equity Ratio 82,96% 22,4% 1

Gross Profit Margin 46,58% 30% 4

Net Profit 9,29% 5,6% 4

AVERAGE 3
 COMPETITIVE POSITION
1. Market Penetration.
Pembukaan OMNI Hospitals Pekayon yang berada di kawasan hunian dan pusat bisnis kelas atas.
2. Product Development
Memiliki Low-Dose CT Scan yaitu teknologi screening inovatif untuk mendeteksi dini kanker paru-paru pertama di
Indonesia.
3. Branding & Image
● Memperoleh sertifikat kategori bintang lima dari Komisi Akreditasi Rumah Sakit (KARS), versi nasional yang
setara dengan JCI (Joint Commission International).
● Dianugerahi penghargaan Emerging Hospital of the Year oleh Frost and Sullivan.
● Memperoleh posisi kedua dalam kategori Most Reputable Healthcare Brand, dalam survei independen yang
dilakukan Majalah SWA.

4. Cost Levels
Menawarkan paket pelayanan kesehatan dengan harga dan spesifikasi yang disesuaikan dengan kebutuhan pasien.
Hal ini membuat pasien tak hanya dapat memperoleh perawatan yang efektif, tuntas dan komprehensif, dengan
harga yang terjangkau.
 Industry Strength

● Tidak ada orang yang tidak pernah sakit. Healthcare adalah sesuatu yang dibutuhkan orang
tanpa terkecuali (4)
● Banyak daerah di Indonesia yang belum memiliki fasilitas kesehatan yang memadai (2)
● Dapat mengikuti teknologi healthcare di luar negri yang lebih maju (3)

Pertumbuhan OMNI Hospital cukup dapat dikatakan meningkat karena OMNI Hospital saat
ini terus melakukan perluasan terhadap pangsa pasar dengan membangun cabang.

Rata-rata point untuk IS = 3

 External Strength

● Infrastruktur di Indonesia belum menyebar secara merata, sehingga sulit untuk rumah sakit
swasta seperti Omni untuk membangun rumah sakit di tempat - tempat selain kota kota
besar.(-3)
● Teknologi yang diadaptasi di RS Indonesia secara umum belum selengkap Omni atau RS
swasta .
● Demand variability di Indonesia yang kompleks (contoh, dokter langganan) membuat OMNI
harus cermat dalam berstrategi dan memanfaatkan situasi.
● Keadaan politik Indonesia yang stabil merupakan faktor yang sangat mendukung lancarnya
usaha
 QSP Matrix
MERCURY

● A high-level strategic management approach for

evaluating possible strategies.
● Quantitative Strategic Planning Matrix or a
QSPM provides an analytical method for
comparing feasible alternative actions.
● Stage 3 of the strategy formulation analytical
framework.
INTERNAL FACTOR
EXTERNAL FACTOR
 KESIMPULAN Analisis QSPM
Berdasarkan scoring QSPM secara agregat, kelompok kami menyimpulkan bahwa
memaksimalkan layanan spesialis merupakan strategi yang tepat untuk diterapkan oleh
omni
MEMAKSIMALKAN LAYANAN SPESIALIS menurut kami dapat dilakukan dengan cara
menambah tenaga kerja ahli dan juga alat kesehatan yang menunjang.
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 TABLE OF CONTENTS

01. 02. 03. 04.

THEORY LESSON FEATURES OF THE TOPIC TIPS PRACTICAL EXERCISE
Here you could describe the Here you could describe the Here you could describe the Here you could describe the
topic of the section topic of the section topic of the section topic of the section
 CONCEPT 1
Venus has a beautiful name and
is the second planet from the
Sun. It’s terribly hot—even hotter
than Mercury—and its
atmosphere is extremely
poisonous. It’s the
second-brightest natural object
in the night sky after the Moon
CONCEPT 2
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a bit
larger than our Moon. The
planet’s name has nothing to do
with the liquid metal, since it
was named after the Roman
messenger god, Mercury

MARS
Despite being red, Mars is
actually a cold place. It’s
full of iron oxide dust,
which gives the planet it
reddish cast
FEATURES OF THE TOPIC
MERCURY VENUS JUPITER
Mercury is the closest Venus has a beautiful Jupiter is a gas giant and
planet to the Sun and the name and is the second the biggest planet in our
smallest one in our Solar planet from the Sun. Its Solar System. It’s the
System—it’s only a bit atmosphere is extremely fourth-brightest object in
larger than our Moon poisonous the sky
TOPIC DATA
Mercury

Pluto

If you want to modify this graph, click on it,

follow the link, change the data and replace it
 EXAMPLES
MARS SATURN
Mars is actually a cold Saturn is a gas giant,
place. The planet is full of composed mostly of
iron oxide dust hydrogen and helium

VENUS MERCURY
Venus has a beautiful Mercury is the closest
name and is the second planet to the Sun and the
planet from the Sun smallest one

JUPITER NEPTUNE
Jupiter is the Neptune is the
fourth-brightest object in fourth-largest planet in
the sky our Solar System
 RECOMMENDATIONS

MARS VENUS
Despite being red, Mars is Venus has a beautiful
actually a cold place name, but it’s hot

JUPITER SATURN
It’s the biggest planet in Saturn is the ringed one
our Solar System and a gas giant
AN INTERNATIONAL WORKSHOP
10,899
MERCURY
Mercury is the closest
planet to the Sun

23%
SATURN
Saturn is the ringed
one and a gas giant
 SCHEDULE
Lesson 1 Lesson 2 Lesson 3 Lesson 4

January

February

March

April

May
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