KELOMPOK 1

Iman Taufiq Daulay 6032202220

Yoviani Jelitasari 6032202078
Dafid Handiarko 6032202011
Sony Satriyo Laksono 6032202110
Choirur Rochman 6032202196

Manajemen Industri - Magister Manajemen Teknologi

Semester Ganjil 2021/2022
 History of Toyota

1867 - 1867 –
1913 - 2013 1912 – 1990
1930 1930

Sakichi Toyoda Kiichiro Toyoda Eiji Toyoda Taichi Ohno

Pada tahun 1926 Pada tahun 1933 mendirikan
Perusahaan Toyoda Perusahaan Toyota Motor
Automatic Loom Works Corporation dan
berdiri dan beroperasi Mengenalkan Prinsip Just In
Time (JIT)
Membantu Kiichiro Bersama Eiji
mengembangkan mengembangkan Prinsip
Perusahaan Toyota Motor Toyota Production System
Corporation dan mengajak
Taichi Ohno
 History of Toyota

2012 1912 – 1990

Taichi Ohno Taichi Ohno

Bersama Eiji
Record produce more mengembangkan Prinsip
than 10 million Toyota Production System
 Problems

1 2 3 4

1950 1973 2009-2010 2011

Krisis Recall 8000

Krisis Minyak Tsunami
Keuangan product
 Perkembangan TOYOTA
Krisis Minyak 1973

1980 - 1990an Model yang Bervariasi (Harga, Ukuran dan Fitur)

Lean Manufacturing &

1997 Clean Energy Car Young Adult cars
Continuous Improvement
 Alasan Dibalik Kesuksesan Toyota
(Major Environmental Forces)
Demographic Economic Social-cultural Natural Technological Political-legal

1. Memperluas 1. Memberikan 1. Menyalin 1. Fokus dengan 1. Menyalin desain 1. Mengintegrasikan

target pasar variasi harga, desain body energy yang body dan mesin pabrik perakitannya
2. Memasarkan ukuran dan fitur dan mesin bersih (clean pabrikan lain di seluruh dunia
produk ke acara- untuk model pabrikan lain energy). 2. Memberikan fitur menjadi satu
acara music. yang sama 2. Menawarkan 2. Fokus yang kuat tambahan yang jaringan raksasa.
2. Penguasaan lean fitur dasar yang pada kendaraan dibutuhkan
manufacturing diinginkan hibrida. pelanggan tanpa
dan perbaikan pelanggan disadari oleh
terus-menerus 3. Memvariasikan pelanggan
3. Mengisi ceruk produk 3. Menawarkan
pasar dengan berdasarkan model yang
murah saat negara dan lebih banyak
mereka muncul, budaya 4. Perusahaan
tanpa 4. Menargetkan tanpa henti
membangun pasar kelompok berinovasi
perakitan baru. yang spesifik. 5. Mempertahanka
n kualitas dan
keandalan
produk.

Sumber : Disesuaikan dari buku Marketing Management; Kotler; 15 edition

 Vehicles Infographics

70% 60% 50% 80%

Mercury Jupiter Mars Venus

Mercury is the closest Jupiter is a gas giant Despite being red, Mars Venus has a beautiful
planet to the Sun and the biggest planet is a very cold place name, but it’s hot
 Vehicles Infographics
Mercury is the closest Planet Saturn is a gas Jupiter is a gas giant Despite being red, Mars
planet and the smallest giant made mostly of and the biggest object is a very cold place full
in the Solar System hydrogen and helium in the Solar System of iron oxide dust

Sakichi
Toyoda Saturn Jupiter Mars
 Vehicles Infographics

Mercury Saturn Jupiter Mars

Mercury is the closest Planet Saturn is a gas Jupiter is a gas giant Despite being red, Mars
planet and the smallest giant made mostly of and the biggest object is a very cold place full
in the Solar System hydrogen and helium in the Solar System of iron oxide dust
 Vehicles Infographics

Saturn Jupiter Venus Mercury

Saturn is a gas giant Jupiter is a gas Venus has a beautiful Mercury is the closest
made mostly of giant planet and the name and is the second planet to the Sun and
hydrogen and helium biggest of them all planet from the Sun the smallest one
 Vehicles Infographics

NEPTUNE VENUS MERCURY MARS

50% 75% 35% 95%

Neptune is the Venus has a beautiful Mercury is the closest Despite being red,
farthest planet name, but also very planet and the Mars is actually
and a gas giant high temperatures smallest one a cold place
 Vehicles Infographics

Mercury Venus
Mercury is the closest Venus has a beautiful
planet to the Sun name, but it’s hot

Mars Jupiter Saturn

Despite being red Mars, Jupiter is a gas giant Saturn a gas giant made
it is a very cold place and the biggest planet of hydrogen and helium
 Vehicles Infographics

50% 25% 40% 60% 75%

Jupiter Venus Mercury Neptune Mars

Jupiter is a gas Venus has a Mercury is the Neptune is the Despite being red,
giant and the beautiful name, smallest planet in farthest planet Mars is actually
biggest planet but it’s hot the Solar System from the Sun a cold place
Vehicles Infographics

Mercury Jupiter Venus

Mercury is the Jupiter is a gas Venus has a good

closest planet to giant and the name and is the
the Sun and also biggest planet in 2nd planet from
the smallest one the Solar System the Sun
 Vehicles Infographics

Neptune is the farthest object from

the Sun and a gas giant planet 01

Mercury is the closest planet from

the Sun and the smallest one 02

Despite being red, Mars is a cold

place full of iron oxide dust 03
Vehicles Infographics

Neptune is the farthest

01 Neptune object from the Sun
and a gas giant

Mercury is the closest

02 Mercury planet to the Sun and
the smallest one

Despite being red, Mars

03 Mars is a cold place full of
iron oxide dust

Venus has a good name

04 Venus and is the second
planet from the Sun
 Vehicles Infographics

80%
Mercury
Mercury is the closest
planet to the Sun and
also the smallest one
60% 60%

50% 50%
Jupiter
40% Jupiter is a gas giant
and the biggest planet in
the Solar System

Mars
Despite being red,
Mars is a cold place
full of iron oxide dust
Vehicles Infographics

Mercury is the smallest

25% planet in the Solar System

Despite being red, Mars is

40% actually a cold place

Venus has a beautiful name

55% and is the second planet

Neptune is the farthest from

70% the Sun and a gas giant

Earth is the third from the

85% Sun and it harbors life
 Vehicles Infographics

Neptune is the farthest planet

Neptune A from the Sun and a gas giant

Mercury is the closest planet to

Mercury B the Sun and the smallest one

Despite being red, Mars is a

Mars C cold place full of iron oxide dust

Venus has a beautiful name, but

Venus D it’s terribly hot
 Vehicles Infographics

1 2 3 4 1 3
Mercury Neptune
Mercury is the Neptune is the
closest planet to the farthest planet and
Sun and the smallest the fourth-largest

2 4
Mars Earth
Despite being red, Earth is the third
Mars is a cold place planet and the only
full of iron oxide dust one that harbors life
 Vehicles Infographics

Mercury is the closest planet and the

1 MERCURY smallest one in the Solar System

Planet Saturn is a gas giant composed

2 SATURN mostly of hydrogen and helium

Jupiter is a gas giant planet and the

3 JUPITER biggest object in the Solar System
Vehicles Infographics

01 Mercury is the closest planet to the Sun

02 Venus is the second planet from the Sun

03 Despite being red Mars, it is a cold place

04 Jupiter is the biggest planet of them all

05 Saturn is composed of hydrogen & helium

 Vehicles Infographics

Jupiter is a gas giant and the biggest planet Jupiter

Venus has a good name and is the second Venus

Neptune is the farthest planet from the Sun Neptune

Despite being red, Mars is a cold planet Mars

 Vehicles Infographics

Mercury A B Neptune
Mercury is the closest Neptune is the
planet to the Sun and farthest planet and
the smallest one the fourth-largest

Mars C D Earth
Despite being red, Earth is the third
Mars is a cold place planet and the only
full of iron oxide dust one that harbors life
 Vehicles Infographics

1 1 2 3 4 3
Mercury Neptune
Mercury is the Neptune is the
closest planet to the farthest planet and
Sun and the smallest the fourth-largest

2 4
Mars Earth
Despite being red, Earth is the third
Mars is a cold place planet and the only
full of iron oxide dust one that harbors life
 Vehicles Infographics

Mars Mercury
Despite being red, Mars Mercury is the closest
is a very cold place planet to the Sun

50% 70%

Jupiter Venus
Jupiter is a gas giant Venus has a beautiful
and the biggest planet name, but it’s hot

60% 80%
 Vehicles Infographics

Mercury Jupiter

Mercury is the closest Jupiter is a gas giant

planet and the smallest and the biggest object
in the Solar System in the Solar System

Saturn Mars

Planet Saturn is a gas Despite being red, Mars

giant made mostly of is a very cold place full
hydrogen and helium of iron oxide dust
 Vehicles Infographics
Saturn Mars
Saturn is a gas giant A C Despite being red,
composed mostly of Mars is a cold place
hydrogen and helium full of iron oxide dust

Jupiter Mercury
Jupiter is a gas giant B D It’s the closest and
and the biggest planet the smallest planet in
in the Solar System the Solar System
 Vehicles Infographics

Neptune Mars
Neptune is the farthest Despite being red, Mars
planet from the Sun is a very cold place

Saturn Mercury
Saturn is composed of Mercury is the closest
hydrogen and helium planet to the Sun

Venus Earth
Venus has a beautiful Earth is the third planet
name, but it’s hot and it harbors life
 Vehicles Infographics
Earth is the
Venus has a Mercury is the
third planet
beautiful name, closest planet
from the Sun
but it’s hot to the Sun
and has life

01 03 05

02 04 06

Neptune is the Despite being Saturn is a giant

farthest planet red, Mars is a gas and has
from the Sun very cold place several rings
 Vehicles Infographics

Saturn Jupiter Venus Mars

Saturn is a gas giant Jupiter is a gas Venus has a Despite being red,
made of hydrogen giant and also the beautiful name and Mars is actually a
and helium inside biggest planet is the second planet very cold place

1 2 3 4
 Vehicles Infographics
Despite being red, Mars Jupiter is a gas giant Planet Saturn is a gas Mercury is the closest
is a very cold place full and the biggest object giant made mostly of planet and the smallest
of iron oxide dust in the Solar System hydrogen and helium in the Solar System

25% 40% 10% 25%

 Vehicles Infographics

Mercury is the closest Planet Saturn is a gas Jupiter is a gas giant Despite being red, Mars
planet and the smallest giant made mostly of and the biggest object is a very cold place full
in the Solar System hydrogen and helium in the Solar System of iron oxide dust

Mercury Saturn Jupiter Mars

01 02 03 04
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