| Sekolah Bisnis-IPB

RISET BISNIS – W1
Lien Herlina & Team
SB58-2023
 Tim Pengajar
| Sekolah Bisnis-IPB

Lien Herlina, Ir. M.Sc. (koordinator)

Anita Primaswari Widhiani, SP, MSi.
Asep Taryana, Dr. S.TP, MM
Febriantina Dewi, SE, MM, MSc.
Fuad Wahdan Muhibuddin, S.Pi, MM
Hartoyo, Dr.Ir.MEc.
Heny K. Daryanto, Dr.Ir.MM
Popong Nuthayati, Dr.Ir.MM
R. Isma Anggaraini, SP., MM
Retnaningsih, Ir.MSc.
Yudha Heryawan Asnawi, Dr.MM
| Sekolah Bisnis-IPB

COVERAGE BUSINESS RESEARCH

| Sekolah Bisnis-IPB
Deskripsi Mata Kuliah
Mata kuliah RBI mencakup perencanaan
dan rancangan riset suatu bisnis,
pelaksanaan riset, dan pengambilan
kesimpulan riset yang bertanggung
jawab didukung oleh metode yang valid,
pengambilan data, informasi, dan
pengetahuan yang reliabel, serta analisis
dan interpretasi yang sesuai dalam
meningkatkan kualitas pengambilan
keputusan bisnis.
 Expected Learning Outcome (ELO)

 Mampu mengekstraksi esensi dan pentingnya penelitian

dalam pengambilan keputusan bisnis
 Mampu merencanakan dan merancang riset bisnis sebagai
bagian dari business intelligence process
 Mampu bekerja dalam tim riset untuk mengakusisi
informasi, data, dan pengetahuan yang berguna dalam
proses pengambilan keputusan bisnis secara professional
 Mampu mengkomunikasikan rancangan dan hasil riset bisnis
secara kreatif dan meyakinkan (client, audiens)
 | Sekolah Bisnis-IPB

Rencana Pembelajaran Semester

(RPS)
 RENCANA PEMBELAJARAN SEMESTER (RPS)
sesuai jadwal paralel
W- tgl MATERI KULIAH DOSEN
ke

1. • Overview RBI Corse, Group Project, Dispatch Assessment (DA),

Kontrak
• Materi-1: Business Research: Definition, Methods, Types and
Examples

2-5 • Filosopi penelitian, desain riset, etika riset, dan literature review
• Elaboration Quantitative Research Methods
• Elaboration Qualitative Research Methods
• Ten Steps in Research Process
• Know-how Rancangan Mini Riset (Group Project)

6-7 Quantitative Research: Data collection in Quantitative Research

• Sampling dan data primer, sekunder
• Data primer, sekunder dan metode pengumpuan data sekunder

UTS (based on group project) – W8

 RENCANA PEMBELAJARAN SEMESTER (RPS)
sesuai jadwal paralel
W-ke tgl MATERI DOSEN

9-10 Qualitative Research: Data collection in Qualitative Research

• Sampling, Questionnaires and Instruments
• Data primer, sekunder dan metode pengumpuan data primer

11-12 Analyzing & interpreting quantitative data

& qualitative information
13-15 Communicating Research Results:
• Writing Narative Report (Guidelines & Structure)
• Presenting research findings and insights

UAS (tba) – W16

 KONTRAK
PERKULIAHAN
 Kontrak Perkuliahan
Tata Tertib Ketentuan Huruf Mutu Ketua Kelas
Your text here
Perkuliahan Ujian
1. Selama perkuliahan luring, handphone silent mode
2. Mahasiswa hadir tepat waktu (luring, daring)
3. Kehadiran mahasiswa dalam kuliah minimal 80%
4. Pakaian rapi sesuai dengan peraturan IPB (luring,
daring)

© Presentation-Process.com 10
 Kontrak Perkuliahan
Tata Tertib Ketentuan Huruf Mutu Ketua Kelas
Perkuliahan Ujian
1. Mahasiswa yang tidak tercantum dalam daftar hadir ujian tidak diperkenankan
mengikuti ujian
2. Kehadiran dalam perkuliahan > 80%
3. Peserta harus membawa KTM dan KSM, bila tidak membawa maka dianggap tidak
ikut ujian.
4. Peserta tidak diperbolehkan melakukan kecurangan, jika melakukannya akan
diberikan nilai 0.
5. Ujian susulan hanya dilaksanakan sekali dalam waktu periode ujian
6. Peserta ujian susulan harus membawa surat keterangan dari KaProdi Bisnis (SB)
bersangkutan

11
 Kontrak Perkuliahan
Tata Tertib Ketentuan Huruf Mutu Ketua Kelas
Perkuliahan Ujian
• UTS 15 %
• UAS 15 %
• Group Project 30 %
• Tugas Praktikum 30 %
• Dispatch Assessment (DA) & Kehadiran 10 %
• Huruf mutu: A (=> 80), AB (75-79.9), B (70-74,9), BC (65 – 69.9), C (55 –
64.9), D (45 – 54.9), E (< 45)

15
 Kontrak Perkuliahan
Tata Tertib Ketentuan Huruf Mutu Ketua Kelas?
Perkuliahan Ujuan

• Nama :
• NRP :
• No. HP :

© Presentation-Process.com 16
 Bacaan
1. Ghauri, P., Gronhaug, K., Strange, R. (2020).
Research Methods in Business studies.
Cambridge, UK: Cambridge University Press
2. Cooper, D. R. (2014). Business Research
Methods. 12th Edition. McGraw-Hill
International Edition. Boston, MA
3. Saunders, M., P. Lewis, dan A. Thornhill. (2016).
Research Methods for Business Students.

321 Essex, UK: Pearson Education Ltd

Know-how: Mini Research Design
(Group Project) - PjBL
Substance of the Project
1st Phase: Mini Research (proposal) 2nd Phase: Mini Research (conduct)
UTS Session UAS Session

1. Selection of Research Problem 6. Data collection

2. Extensive Literature Survey 7. Data Analysis
3. Making Hypothesis 8. Hypothesis Testing
4. Preparing the Research Design 9. Generalization and
5. Sampling Interpretation
10. Preparation of Report
Deliverables
1st Phase: Research Proposal
(UTS Session)
1. Presentation (selected group):
Week-6
2. Submission: a week before
UTS schedule (week-7)
uploaded to courseLMS
2nd Phase: Research Result Report
(UAS Session)
1. Presentation Research
Results: week 14-15
2. Submission: week 15
a. Narative Report (maks 10-15
pages)
b. Presentation Materials (Podcast,
Video, ppt, any other creative
media)
| Sekolah Bisnis-IPB

RISET BISNIS – W1
Lien Herlina & Tim
SB58-2023
COVERAGE BUSINESS RESEARCH
PENGERTIAN BUSINESS RESEARCH
 RBI is a part of the business intelligence process:
 process of acquiring detailed information of all
the areas of business and using such information
in maximizing the sales and profit of the business.
 helps companies determine which product/service
is most profitable or in demand.
 RBI can be stated as the acquisition of
information or knowledge for professional or
commercial purpose to determine opportunities
and goals for a business.
 (philosophy) RBI is critical to make wise and
informed business decisions
The Purpose
of Business
Research
 Quantitative Research
Methods:
survey, correlation research,
causal-comparation,
experimental,
online/literature research
 Qualitative Research
Methods:
interview, FGD, Ethnographic
research, case study, Website
visitor profiling
 Quantitative Research Methods:
a. Survey Research is one of the most widely used methods to gather data
especially for conducting business research
b. Correlation Research is conducted to understand the relationship
between two entities and what impact each one of them has on the
other.
c. Causal - comparation Research is a method based on the comparison. It
is used to deduce the cause-effect relationship between variables.
d. Experimental Research is based on trying to prove a theory.
e. Online/literature Research is one of the oldest methods available. It is
very economical and a lot of information can be gathered using such
research.
 Qualitative Research Methods: involves obtaining data through open-ended
conversational means of communication.

a. Interviews are similar to surveys, sometimes may have the same questions used. The
difference is that the respondent can answer these open ended questions at a length and
the direction of the conversation or the questions being asked can be changed depending
on the response of the subject.
b. FGD are a set of individuals selected specifically to understand their opinions and
behaviors.
c. Ethnographic Research is one of the most challenging research but can give extremely
precise results. Such research is used quite rarely, as it is time-consuming and can be
expensive as well.
d. Case Study is one of the most important in business research, conducted to assess
customer satisfaction, document the challenges faced and the solutions the firm gave.
e. Website Visitor Profiling is an innovative approach to collect direct feedback from your
website visitors using surveys.
 Helps to identify opportunities,
threats, and problems
 Helps to understand customers better
 Minimizes risks and uncertainties
 Help to track competition in the
business sector.
 Enable to stay up-to-date
 Helps to measure reputation Advantages of
Business
Research
 Can be a high-cost affair
 Most of the time, is based on
assumptions
 Can be time-consuming
 Sometimes give you inaccurate
information, because of a biased
population or a small focus group.
 Business research results can quickly
become obsolete because of the fast- Disadvantages of
changing markets Business Research
Importance of Business
Research
Business research is the first step that
any business owner needs to set up his
business, to survive or to excel in the
market. The main reason why such
research is of utmost importance is that
it helps businesses to grow in terms of
revenue, market share and brand value.
 
Importance of Business
Research
 Business research is one of the most
effective ways to understand customers, the
market and competitors.
 In-house business research can enable
senior management to build an effective
team or train or mentor when needed.
 Business research enables the company to
track its competitors and hence can give you
the upper hand to stay ahead of them.
 Thank You
LIEN HERLINA & Team

lienherlina@apps.ipb.ac.id

33
WEEK-2: 10 Steps In Research Process
Know-How Mini Research Project
L i e n H e r l i n a & Te a m
10 Steps in Business Research Process
Phase-1: Mini Research (proposal) Phase-2: Mini Research (conduct)
UTS Session UAS Session

1. Selection of Research Problem 6. Data collection

2. Extensive Literature Survey 7. Data Analysis
3. Making Hypothesis 8. Hypothesis Testing
4. Preparing the Research Design 9. Generalization and
5. Sampling Interpretation
10. Preparation of Report
Selection of Research Problem
The research topic, research statement, or problem should be practical, relatively
important, feasible, ethically and politically acceptable.

Literature Review or Extensive Literature Survey

After the selection of research problem, the second step is that of literature mostly
connected with the topics. The availability of the literature may bring ease in the
research. For this purpose academic journals, conference and govt. reports and
library must be studied.

Making Hypothesis
Hipotesis = praduga peneliti terhadap masalah penelitian (dugaan yang belum
terbukti, jawaban sementara dari rumusan masalah). The hypothesis is to draw
the positive & negative cause and effect aspects of a problem. E.g. Students who
eat breakfast will perform better on a math exam than students wwho do not eat
breakfast
What problem(s) are solving today ?
Preparing the Research Design
After the formulation of the problem and creating hypothesis for it, research
Design is to prepare by the researcher. It may draw the conceptual structure of
the problem.

Sampling
The researcher must design a sample. It is a plan for taking its respondents
from a specific areas or universe. The sample may be of two types:
Probability Sampling
Non-probability Sampling
Data collection
Data collection is the most important work. The collection of information must
be containing on facts which is from the following two types of researcher.
Primary Data Collection: Primary data may be from the following.
Experiment
Questionnaire
Observation
Interview
Secondary data collection: it has the following categories:
Review of literature
Official and non-official reports
Library approach
Data Analysis
When data is collected, it is forwarded for analysis which is the most technical job. Data analysis may be
divided into two main categories.

Data Processing: it is sub-divided into the following.

Data editing, Data coding, Data classification, Data tabulation, Data presentation, Data measurement

Data Exposition: Date Exposition has the following sub-categories.

Description, Explanation, Narration, Conclusion/Findings, Recommendations/Suggestions Learn more

Hypothesis Testing
Research data is then forwarded to test the hypothesis. Do the hypothesis are related to the facts or not? To
find the answer the process of testing hypothesis is undertaken which may result in accepting or rejecting the
hypothesis.

Generalization and Interpretation

The acceptable hypothesis is possible for researcher to arrival at the process of generalization or to make &
theory. Some types of research has no hypothesis for which researcher depends upon on theory which is
known as interpretation.
Preparation of Report
following points:

Report Design in Primary Stages

The report should carry a title, brief introduction of the problem and background followed by
acknowledgement. There should be a table of contents, grapes and charts.

Main Text of the Report

It should contain objectives, hypothesis, explanations and methodology of the research. It must be divided
into chapters and every chapter explains separate title in which summary of the findings should be enlisted.
The last section would be clearly of conclusions to show the main theme of the R-study.

Closing the Report

After the preparation of report, the last step in business research process contains of bibliography, references,
appendices, index and maps or charts for illustration. For this purpose the information should more clearer.
 5 Ty p e s O f R e s e a r c h Te c h n i q u e s F o r Yo u r M a r k e t R e s e a r c h

1. Surveys
 the most popular quantitative research methods, but they can also
be used to collect qualitative data.
 include a series of well thought out questions related to your
research objective. When using a survey, researchers will distribute
the questionnaire to a sampling that is representative of their overall
population or customer base. 
 You can distribute surveys face-to-face, but most market
researchers distribute surveys using an online tool like Qualtrics or
Survey Monkey.
2. Interviews
 Interviews are another excellent research method, and best used when you need to gather
more information that you would need from a short survey.
 Interviews are a guided conversation where the researcher is asking pre-determined
questions to a participant. 
 Depending on what you need from an interview, you can either have a set batch of questions
that you ask every interviewee, or you can create a guide of questions that will help lead the
interviewer through the conversation. You can conduct an interview face-to-face, on the phone,
or online.

3. Observation
 Some market researchers will conduct a site visit where they observe interactions outside a
traditional lab in a natural environment.
 Other times, researchers will bring participants into a lab with controlled variables and observe
them there.
4. Focus Groups
A focus group is a qualitative research method where researchers bring in a small
sampling of their target population. During a focus group, researchers will ask their
participants detailed questions about their perceptions, attitudes, opinions, beliefs, and
experiences with regards to a service, product, or idea. 

5. Testing
Testing is a research technique that involves market researchers either observing
participants use a product, service, or interface to determine utility, or getting customer
feedback on what they like best about a product, website, advertisement, etc.
There are several different types of tests. Here is a closer look at some popular market
research tests.
Usability testing:
Usability testing is when market researchers elicit the help of a group of representative users to
determine how easy a design is to use. Market researchers will usually observe users while
they try and complete tasks for different designs. Usability tests are often repeated so developers
can work out all the bugs before launch.
A/B testing:
A/B testing is a type of test that presents two versions of a website, Option A and Option B,
where only one variable is different. Based on user feedback, or observation, researchers can
determine which website option is more effective.
Copy testing: 
Copy testing is a market research method that helps leaders determine the effectiveness of
an advertisement. Researchers draw conclusions based on consumer responses, behavior, and
feedback.
Testing is an excellent way to find out what your target audience prefers before launching a
product, interface, website, or marketing campaign
When should you use a survey?
 A survey is a good market research technique
when you have a simple and defined question Which research
that you want an answer to.
 For example, a C-SAT (or customer satisfaction technique is best?
survey)
When should you use an interview?
 An interview is a good tool to use when you
need to delve deeper than a typical survey
will allow.
 For example, you may want to know how a
customer feels about your products compared to
a competitor’s product. An interview can help you
get detailed and emotional responses.
When should you use an observation?
 excellent technique when you need to understand
how your target customers behave in their natural
environment.
When should you use a focus group?
 also a good technique to use if self-reported  excellent tool when you want direct
answers won’t be accurate. feedback

When should you use testing as a

market research tool?
 engage in testing any time they want to
work out bugs before launching a new
interface.
 Testing is also a great technique to use to
see what your audience will respond to
better before you launch a new campaign,
website, or product.
Know-how: Mini Research Design
(Group Project) - PjBL
Substance of the Project
1st Phase: Mini Research (proposal) 2nd Phase: Mini Research (conduct)
UTS Session UAS Session

1. Selection of Research Problem 6. Data collection

2. Extensive Literature Survey 7. Data Analysis
3. Making Hypothesis 8. Hypothesis Testing
4. Preparing the Research Design 9. Generalization and
5. Sampling Interpretation
10. Preparation of Report
Deliverables
1st Phase: Research Proposal 2nd Phase: Research Result Report
(UTS Session) (UAS Session)

1. Presentation (selected 1. Presentation Research

projects): Week-6 Results: week 14-15
2. Submission: a week before 2. Submission: week 15
UTS schedule (week-7) a. Narative Report (maks 10-15
uploaded to courseLMS pages)
b. Presentation Materials (Podcast,
Video, ppt, any other creative
media)
Week-3