ASTRA DATA ANALYTICS BOOTCAMP

- Please write down steps that you will do as a data analyst to clear out the question from
the management!
o Langkah pertama adalah mendefinisikan pertanyaan. Dengan mendefinisikan
pertanyaan pernyataan masalah berarti sama dengan menentukan tujuan. Hal ini
berguna untuk memahami tujuan dari bisnis. Membuat hipotesis dan mencari cara
paling tepat untuk menguji hipotesis tersebut. Alat bantu yang dapat membantu
untuk mendefinisikan permasalahan adalah sebagian besar berkaitan dengan
softskill, pengetahuan bisnis, dan pemikiran lateral.
o Setelah menentukan permasalahan, kita perlu menentukan sumber data yang
paling membantu kita dalam menyelesaikan permasalahan tersebut. Bagian
terpenting dari hal ini adalah menentukan data mana yang dibutuhkan.
o Setelah mengumpulkan data, langkah selanjutnya adalah menyiakan data tersebut
untuk dianalisis. Hal ini berarti membersihkan datanya dan memastikan bahwa
data yang digunakan adalah data yang berkualitas. Tugas pembersihan data ini
meliputi:
 Removing major errors, duplicates, and outliers
 Removing unwanted data points
 Bringing structure to the data
 Filling in major gaps
 Another thing many data analysts do (alongside cleaning data) is to carry
out an exploratory analysis. This helps identify initial trends and
characteristics, and can even refine your hypothesis.
o Menganalisis data. The type of data analysis you carry out largely depends on
what your goal is. More important than the different types, though, is how you
apply them. This depends on what insights you’re hoping to gain. Broadly
speaking, all types of data analysis fit into one of the following four categories.
 Descriptive analytics answers, “What happened?”
 Diagnostic analytics answers, “Why did something happen?”
 Predictive analytics answers, “What is likely to happen?”
 Prescriptive analytics answers, “What action should be taken?”
o Interpreting and sharing the result. How best can you share your insights and
recommendations? A combination of visualization tools and communication is
key.
o The last ‘step’ in the data analytics process is to embrace your failures. Learn
from them. This is what transforms a good data analyst into a great one.
o Making the summary

- Incremental revenue is the product of the analysis, however, there might be several
factors that impact the incremental. What
factors could possibly increase the revenue of this car dealer?
o Economic factors
  Interest rate
 Disposable income
 Inflation
 Gross domestic product
 Exchange rates
 Unemployment rate
o Political Factors
Political outlook also plays a massive role in determining the demand for
cars in the country. The government decides which industry it wants to
promote and devises favorable policies to encourage the said industry’s
growth.
o Social Factors
 Changing customer trends
 Demographic shifts
 Population growth
o Technological factors
o Level of competition in the industry and markets
o Some factors that impact the incremental of car dealer :
 Stock market analysis
 Manufacturers compete
 The shift in environmental thinking.
 Marketing/ promotion.
- You are aware of the business question and the objective of the project. The management
then ask, how could the analytics approach help them? Please write down
a) any possible approach,
- Di era internet, pemasaran yang paling efektif dalam berbisnis adalah dengan
menggunakan digital marketing, sehingga metode pengumpulan data yang digunakan
adalah data dari digital marketing. Because digital marketing benefits for car sales are
reach wider audience, improve customer engagement, Digital marketing allows you
to improve customer engagement with the automotive community and your target
market, can get data, from anyone who is interested in the product. Dapat menjangkau
audiens yang tepat.
b) possible solution architecture you could do in more general terms (less technical),
- The architecture of the solution is after the data is retrieved. This is to retrieve data in
the format of Demographic and behavioral data such as gender, age, region, and most
popular product that clicked on the ad. Then you can predict which products will be sold
to the right target customers to increase sales.
the architecture of the solution is after we get the data because then we will get data in the
form of who clicked on the ad, gender, age, region, and which product was most liked.
We will then be able to project our products so that they are sold to the right target
customers. So that our sales can increase.
c) why you choose those approaches,
 - Digital marketing dipilih dikarenakan sekarang telah memasuki era globalisasi dan
industry 4.0 yang mana internet sudah bukan hal yang terlalu sulit lagi untuk dijangkau.
Internet telah menghubungkan hampir seluruh penjuru dunia dengan cepat. Ini adalah
kesempatan yang paling baik untuk mengumpulkan data yang massif dengean
menggunakan teknik digital marketing.
d) what data is needed and why?
- Data demografi dan behavioral, seperti Usia, jenis kelamin, tempat tinggal, pekerjaan,
hobi/favorit. Data Demografis dan Perilaku penting bagi Anda untuk mengetahui audiens
Anda dan perilaku mereka. Data demografi dan perilaku akan membantu dealer Anda
mengidentifikasi tren konsumen untuk menargetkan kampanye pemasaran Anda dengan
baik. Penting mengidentifikasi calon pembeli dengan menyediakan sumber daya
informasi demografis, transaksional, dan perilaku berkualitas tinggi. primarily focused on
aggregating vehicle shopping behavior data, such as links clicked, pages viewed, and
form fields selected.
- Historic Customer Data
Historic customer data is also a great resource for predicting future trends. It will help
channel your marketing energy into consumers that share similar characteristics with
your most profitable customers. Referencing customer data isn’t just valuable to your
dealership marketing, but also for customer retention.
This data can later be used to determine whether the product can be sold to the right
location and to the right customer. To increase sales. besides that it can predict how the
product will be made according to customer interest.
- Assuming that management has agreed with your approach, then you need to prepare the
project to be run smoothly. Please write down the possible resources needed (timeline,
people, skill, and role & responsibility) to run the project successfully!
o Timeline:
 Setup
 assess touchpoints in relation to customer lifecycle
 build online environment
 establish baseline
 setup digital media infrastructure
 establish listings on search enginesTouchpoint Analysis Customer
Life Cycle
 gain followers
 initiate relationships
 develop content strategy
 assess digital footprint
 increase member interactions
 begin gaining new referrals/leads
 initiate brand mentions
 Traction
 transform touchpoints to conversation points
  implement digital media optimization
 gain traction on social media sites
 integrate mobile with social media
 gain responses to call to action
 place on search engines
 gain new sales/members
 gain initial thought leadership interactions
 build member satisfaction/feedback
 increase customer service
 Positioning
 convert conversation interaction points to conversion points
 gain positions on search engines
 gain thought leadership interactions
 gain new sales revenue
 develop brand loyalty
 Expansions
 stabilize position on search engines
 establish some recognition as a thought leader
 gain brand power
 gain consistent stream of revenue
 Viral Growth
 expand networks exponentially through fan/follower networks and
social communities
o People:
 Advertisers and Promotion Managers
 Skill: Analytical skills, communication, creativity, decision-
making, interpersonal,
 Role & Responsibility:
o Work with department heads or staff to discuss topics such
as budgets and contracts, marketing plans, and the selection
of advertising media
o Plan promotional campaigns such as contests, coupons, or
giveaways
o Plan advertising campaigns, including which media to
advertise in, such as radio, television, print, online media,
and billboards
o Negotiate advertising contracts
o Evaluate the look and feel of websites used in campaigns or
layouts, which are sketches or plans for an advertisement
 o Initiate market research studies and analyze their findings
to understand customer and market opportunities for
businesses
o Develop pricing strategies for products or services
marketed to the target customers
o Meet with clients to provide marketing or related advice
o Direct the hiring of advertising, promotions, and marketing
staff and oversee their daily activities
 Content Creators
 Skill: Content creation, editing, deep understanding of sales
funnels, planning, research, SEO, content promotion.
 Role & Responsibility: promote companies' products and services
by developing copy for websites, social media, marketing
materials, and other platforms.
 Social Media Accounts Manager
 Skill: Communication, writing, creativity, agility, making
connections, customer care, traditional & digital marketing,
efficiency & top-notch organization.
 Role & Responsibility: overseeing a company's interactions with
the public by implementing social media platforms' content
strategies.
 Data Analyst
 Skill: Data visualization, data cleaning, business understanding,
programming tools (Matlab, R, Python, SQL), machine learning,
linear algebra and calculus, critical thinking, communication.
 Role & Responsibility: collect, organise and interpret statistical
information to help colleagues and clients use it make decisions.
Data analysts gather and scrutinise data using specialist tools to
generate information that helps others make decisions.
 Customer Service Personnel
 Skill: active listening, adaptability, attentiveness, conflict
resolution, decision-making, dependability, effective
communication, emphaty, friendliness, knowledge of the product
or service, open-mindedness, patience, quick thinking,
responsiveness.
 Role & Responsibility: act as a liaison, provide product/services
information, answer questions, and resolve any emerging problems
that our customer accounts might face with accuracy and
efficiency.
 Brand and Product Managers
 Skill: writing technical specs and requirements, conducting market
research, knowledge of user experience best practices, critical
 thinking and analytical skills, leadership and the ability to take
initiative, flexibility, problem solving, time management,
communication skills
 Role & Responsibility: responsible for setting business objectives
and marketing strategies, as well as defining profits, market shares,
sales and turnover
 Sales Representatives
 Skill: product knowledge, communication skills, active listening,
rapport-building, organizational skills, social media skills,
problem-solving, customer relationship management tools,
technological skills, information gathering, collaborative, conflict
management, prospecting, closing.
 Role & Responsibility: selling a company's products by identifying
leads, educating prospects on products through calls, trainings, and
presentations, and providing existing customers with exceptional
support.
 Marketing Researchers
 Skill: Ability to cope with fast-paced and pressured work,
accuracy, strong attention to detail and a strong analytical mind,
ability to notice patterns within statistics, an interest in psychology
and behaviour, good organisational skills, excellent (spoken and
written) communication skills.
 Role & Responsibility: collects data from multiple sources and
uses it to forecast trends to try and predict where the market will
go in the future.
 Pricing Specialist
 Skill
 Role & Responsibility: monitoring the market for price
fluctuations, ensuring employees follow the established pricing
policies, and making sure that store signage is in line with pricing
strategies
- Assuming the project has run smoothly, and all the output has been delivered
successfully. Now, management asked, how could you ensure that the analytics output
returns good revenue and have a significant impact on the business?
Big data analytics can help businesses customize recommendations and suggestions using
predictive analysis. Big data analytics helps companies to launch new products according
to customer needs and preferences. These factors enable businesses to make more
revenue, and thus companies are using big data analytics. Ada beberapa poin untuk
memastikan bahwa data analitik meningkatkan revenue:
o Service level performance: Analytics has allowed them to predict their ability to
meet customer demands.
o Improved dealer management
o Maximise Customer Value
You can optimize your marketing investment if you can identify the customers
who are likely to come back and create repeat business. Build long-term
relationships with your customers, thereby maximizing their value and
maximizing the level of repeat business.
o Driving down costs
o Improved advertising
o Better product management
There are literally thousands of products we can offer. Understanding what the
most popular products or product combinations are may vary by region and
season. This data is used to ensure that your company is targeting the right
products at the right time to help increase sales.