THE LANGUAGE OF

LEADER o Dimas Bagus Prakoso

o Nurcahyani Restu Utami
o Oxky Setiawan Wibisono
o Utari Anjar Kesuma
 FINDING EXAMPLES OF LEADERSHIP
COMMUNICATION IN THE WORLD AROUND
US

Seorang pemimpin menginginkan audiennya untuk melihat etos positif

dalam tonasinya, untuk mempengaruhi rasa percaya diri mereka,
keyakinan dan kepercayaan mereka.
Berhati-hati dalam memilih bahasa, bagaimana menggunakan bahasa
untuk menjangkau dan menghubungkan dengan audien kita.
 FINDING EXAMPLES OF LEADERSHIP
COMMUNICATION IN THE WORLD AROUND
US

Contoh dalam kata Here. Here. Here dengan tonasi yang terus mengecil
maka akan menggambarkan situasi yang dramatis
Contoh lainnya adalah pidato dari Ir. Soekarno dan Bung Tomo dengan
intonasi yang tegas dapat membakar semangat para pejuang.
Contoh penggunaan bahasa dengan berhati-hati adalah pada pidato yang
ditulis oleh David McCullough dan pada bagian kesimpulan autobiography
Nelson Mandela
USING THE
LANGUANGE OF
INFLUENCE
4 primary purpose in communication :
a. To inform
b. To influence/persuade
c. To instruct
d. To engage
 COMMUNICATING CONCISELY
BUT NOT TOO CONCISELY
Concise = expressing much in a few words

Concise writing

Free of
Direct To the point
jargon

Wordy
Pomposity constructio
n
 COMMUNICATING CONCISELY
BUT NOT TOO CONCISELY
Conciseness creating problems
Writing concisely but not to concisely requires
Practice and critical eye
Understanding audience
Expectations in the different media
 COMMUNICATING DIRECTLY
AND FORCEFULLY
1. Use active voice instead of passive
Passive :
Happiness is sought by all and suffering desired to be
avoided. The same basic human needs and concerns
are possessed by all.

Active :
We all seek happiness and try to avoid suffering. We
have the same basic human needs and concerns.
Use passive voice only if :
We want to protect the actor in the sentence

We are not sure who is responsible for the action

The actor is unimportant

The company style, discipline style, or some other mandate dictate

otherwise

We want to vary our sentence structure or have another stylistic purpose

 COMMUNICATING DIRECTLY
AND FORCEFULLY
2. Avoid overusing expletives, let your meaning and emphasis guide your
use

Expletives :
there is
it is
it is that
 COMMUNICATING DIRECTLY
3. Avoid the use of prepositional idioms
AND FORCEFULLY
Idioms to Avoid Concise Replacements
Due to the fact that Because
During the time that While
For the purpose of To
For the reason that Because, since
If the conditions are such that If
In order to To
In the event that If
In the area of In
In the case of In
In the interest of For
In the nature of In
In the region of Around
Next to By
On the top of On, above
Over and above Beyond
With regard to Regarding
With the purpose of To
 COMMUNICATING DIRECTLY
AND FORCEFULLY
4. Avoid the overuse of relative pronouns (who, which, that)
Unecessary relative pronouns Sentences without relative
pronouns
Mr. Bigelow is a man who never Mr. Bigelow never misses a
misses a meeting meeting
The documentation which was Joan Brownings documentation
written by Joan Browning is is helpful
helpful
 COMMUNICATING DIRECTLY
AND FORCEFULLY
5. Avoid the needless repetitions of words and ideas
Do Dont

In order for an employee to quality for For employees to qualify for

reimbursement, the employee must
satisfy all of the following requirements :
1. Employee must be of production
foreman level or higher or the rank of
secretary or higher
2. Employee must enroll in a state-
accredited institution in courses at the
college or graduate level
3. Employee must complete the course
with at least a C
reimbursement, they must :
1. Be of production foreman level
2. Enroll in state-accredited
institution
3. Complete the course with at least
a C
 COMMUNICATING DIRECTLY
AND FORCEFULLY
6. Avoid weasel words (ambiguous, noncommittal words)

almost different like special

as much as elements look things
aspect feel manner up to
basis field situation virtually
can be help
 COMMUNICATING DIRECTLY
AND FORCEFULLY
7. Be aware of jargon and other kinds of gobbledygook
Jargon = language used in particular disciplines
Jargon can make portions of our audience feel excluded or lead to their misunderstanding our message

8. Use active verbs and avoid nominalizations

X The team will perform an investigation of the design flaws for a determination
of what caused the crash

The team will investigate the design flaws to determine what caused the crash

9. Use the simple word over the complex in most case

 MAKING COMMUNICATION
MEMORABLE AND
PERSUASIVE
1. Tell a story
2. Use strategic repetition of key words, phrases or clauses, sentences
3. Use parallel structure
 WRITING FOR SOCIAL MEDIA
Jujur dan Rendah Hati
Dalam dunia social media banyak yang mengklaim dirinya expert, kita tidak
bisa medapatkan banyak followers dengan cara yang sama, tetapi kita harus
membuktikannya.
Mengatakan Sesuatu yang Bermanfaat atau Berarti
Mendengarkan atau membaca percakapan yang sedang berlangsung dan
kemudian baru menambahkan pendapat akan membuktikan bahwa kita layak.
Jangan Terlalu Singkat, Berlebihan, Kata-kata yang kasar, atau Singkatan
yang Tidak Baku
Kita harus pandai-pandai dalam menulis sesuatu agar membantu
mengembangkan sebuah pembicaraan.
 FOLLOWING THE RULES THAT
MATTER

Spelling or
Sentence Punctuati Misuse of
wrong
Contruction on Pronouns
words
Sentence Misuse of Disagreement of (possessive) or
Fragments apostrophes pronoun and there for
Run-On Sentence Missing commas antecedent their
Faculty Parallel or commas where Incorrect
Structure not needed pronouns, subject
Dangling Overuse or in place of object
Modifiers misuse of dashes or object in place
Subject/verb or ellipses of subject
agreement
 SENTENCE CONSTRUCTION
Sentence Fragments (kalimat yang tidak lengkap)
tidak ada subject, tidak ada main verb, komponen verb tidak lengkap, tidak ada subject
dan predicate,diawali subordinate conjuction
Run-On Sentences
kalimat yang terdiri dari 2 atau lebih independent claus namun tidak terhubung dengan benar
Faculty parallel structure
Elemen elemen kalimat yang memiliki fungsi yang sama menggunakan konstruksi atau
pola gramatikal yang sama. Elemen tersebut meliputi kata, frasa, dan klausa.
Dangling modifier
Kata yang tidak menerangkan apapun yang tertulis dalam kalimat.
Subject/verb agreement
Persesuaian antara verb dengan kata kerja.
 PUNCTUATION
Misuse of apostrophes
kesalahan pada peletakan tanda baca (punctuation mark) yang digunakan untuk
membentuk possessive form (kepemilikan), Contraction(penghilangan
huruf/angka) dan plural (menjamakkan).
Contoh: possessive form : the mens room, his mother-in- laws house
contraction form : Im , wouldve, shell
prural : 1900s, 110lbs
Missing commas or commas where not needed
missing a critical comma can change the entire meaning of your sentence
Overuse or misuse of dashes or ellipses
penggunaan tanda hubung yang dtidak tepat. Biasa digunakan untuk menghubungkan
kalimat majemuk, untuk mennggabarkan range suatu nilai, jarak.
 MISUSE OF PRONOUNS
Disagreement of pronoun and antecedent
ketidak sesuaian antara pronoun dengan antecedent dalam hal number,
person dan gender. Antecedent adalah kata, frasa atau kalusa yang di
gantikan oleh pronoun.
Incorrect pronouns, subject in place of object or object in place of
subject
penggunaan kata ganti yang tidak tepat
 SPELLING OR WRONG
WORDS
Its (contraction for it is) for its (possessive) or there for their
 EDITING AND
PROOFREADING TECHNIQUES
Editing
reviewing presentation, documents
and all other written communication
to see if they are clear, concise and
correct. Proofreading

occurs after editing. To identify errors in usage, grammar, spelling, or

formatting.
 FEW GUIDELINES ON EDITING
AND PROOFREADING
Do not proofread as you compose. Proofread after you think you are finished

Try to put some time between you write something and when you proof it

Know what error make you tend to make or overlook, and watch for them
particular
Watch for common trouble spots

Recognize the limitations of spell-checkers, but always run them to catch careless
error
Proof using a hard copy instead of on the screen whenever your communication is important complex

Proof read the document and each slide backwards to cats typos and spelling errors. Focus on each word
THANK YOU