SILABUS

Nama Sekolah
Mata Pelajaran
Kelas/ Semester
Standar Kompetensi
Kode
Alokasi Waktu

: SMK Negeri 1 Surabaya

: Kompetensi Kejuruan
: X/ 1 dan 2
: Membuka Usaha Eceran/ ritel (expansion store opening)
: 121.KK.11
: 120 x 45 Menit

Kompetensi dasar
1.1 Mengidentifikasi dasar
bisnis ritel

1.2 Membedakan
klasifikasi dan diferensiasi
bisnis ritel

Indikator

Identifikasi dasar bisnis

ritel yang meliputi :

Tren bisnis ritel

Fungsi bisnis ritel

Mengklasifikasikan bisnis
ritel

Materi pembelajaran

Pengertian bisis ritel

Tren dalam bisnis ritel
Fungsi ritel
Memberikan contoh
bisnis ritel

Klasifikasi bisnis ritel

Kegiatan pembelajaran

Contoh klasifikasi
Mendeferensiasikan bisnis bisnis ritel
ritel
Direfensiasi bsnis ritel
Pentingnya deferensiasi
yang meliputi product,
bisnis ritel yang meliputi
place, promotion, price
product, place, price,
people dan service
promotion, people dan
Memberikan contoh
service
bisnis ritel

Menjelaskan pengertian bisnis ritel

Menjelaskan tren dalam industri ritel
Mengidentifikasi fungsi ritel

Penilaian

Tes tertulis

Hasil penugasan dalam

bentuk portofolio

Tes tertulis

Hasil penugasan dalam

bentuk portofolio

Memberikan contoh bisnis ritel

mengklasifikasikan bisnis ritel

Mengklasifikasikan bisnis ritel
dengan memberikan contoh
Menjelaskan diferensiasi bisnis ritel
Menjelaskan diferensiasi produk
(product) bisnis ritel
Menjelaskan diferensiasi tempat
(place) bisnis ritel

Menjelaskan diferensiasi harga

(price) bisnis ritel

Menjelaskan diferensiasi promosi

(promotion) bisnis ritel

Menjelaskan diferensiasi orang

(people) bisnis ritel

Menjelaskan diferensiasi pelayanan

Alokasi waktu
TM PS
PI
10

6(12) 4(8)

Tes lisan
Observasi/ pengamatan
dengan menggunakan
instrumen dalam bentuk
portofolio

Tes lisan
Observasi/ pengamatan
dengan menggunakan
instrumen dalam bentuk
portofolio

10

6(12) 4(8)

Sumber belajar

Modul bahan ajar

Buku referensi yang

relevan

Modul bahan ajar

Buku referensi yang

relevan

Instrumen penilaian
kompetensi kejuruan

Instrumen penilaian
kompetensi kejuruan

(service) bisnis ritel

1.3 Melakukan riset Mampu melakukan Pengertian riset

pemasaran
dalam
riset pemasaran
pemasaran
bisnis ritel
bisnis ritel
Langkah-langkah
melakukan riset
pemasaran

Riset melalui
proses CRM

Contoh riset
pemasaran dalam
bisnis ritel

Memberikan contoh diferensiasi

bisnis ritel

Menjelaskan
pengertian riset
pemasaran
Mengetahui
langkah-langkah
melakukan riset
pemasaran

Menjelaskan riset
melalui proses
CRM

Memberikan
contoh riset
pemasaran dalam
bisnis ritel

Melakukan riset
pemasaran bisnis
ritel yang ada
disekitar
lingkungan siswa

Tes tertulis
Tes lisan
Hasil penugasan
dalam bentuk
portofolio

10

6(12)

4(8)

Modul bahan ajar

Buku referensi
yang relevan

Contoh Riset
Pemasaran

Instrumen
penilaian
kompetensi
kejuruan

1.4.Menjelaskan
Identifikasi

distribusi
dalam
saliuran bisnis ritel
bisnis ritel
Mendistribusikan

bisnis ritel

Pengertian
distribusi bisnis
ritel
Saluran bisnis ritel

Menconlohkan
saluran bisnis ritel

Memahami sistem
informasi dan
manajemen rantai
pasokan

Contoh saluran
distribusi bisnis
ritel

Sistem cinformasi
dan manajemen
rantai pasokan

Penrtingnya
saluran bisnis ritel

Menjelaskan
pengertian
distribusi bisnis
ritel

Tes tertulis
Tes lisan
Observasi/
pengamatan
dengan
menggunakan
instrumen dalam
bentuk portofolio

Mengidentifikasi
saluran bisnis ritel

Menjelaskan
pentingnya saluran
distribusi dalam Hasil penugasan
bisnis ritel
dalam bentuk
Memberikan
portofolio
contoh saluran
distribusi bisnis
ritel

Menjelaskan
Sistem informasi
dan manajemen
rantai pasokan

10

6(12)

4(8)

Modul bahan ajar

Buku referensi
yang relevan

Instrumen
penilaian
kompetensi
kejuruan

SYLLABUS
Name School
Subject
Class/ Semester
Standard Interest
Code
Allocation Time

: SMKN 1 Surabaya
: Vocational Interest [of]
: X/ 1 and 2
: Opening Effort At retail/ retail (store expansion opening)
: 121
: 86 x 45 Minute ( 43 Meeting x 45 Minute)

Elementary interest
1.1 identification based
business retail

Indicator

Matery of study

Activity of study

Identify business base of

retail covering

Understanding of
business retail

Explaining understanding of business of

retail

Business trend of retail

Trend in business of
retail

Explaining trend in industry of retail

Business function of retail.

Function of retail
Example business of
retail

Identifying function of retail

Example business of retail.

Assesment

Test written
Oral test
Observation/ perception
by using instrument in the
form of portofolio
Result of assignation in
the form of portofolio

TM
2

Alocation time
PS
1

Sou
PI
1

Materia
module

Instrume
of vocat

Relevan
book.

1.2 Differentiated
klasification and
differentiation business of
ritel

Classifying business of
retail

Isn't it business of retail

Important him of
differentiation business of
retail covering product,
place, price, promotion,
and people of service.

1.3 Explanation distribution Identify business channel

business of ritel
of retail

Distributing business of
retail

Isn't it business channel of

retail
Comprehending
information system and
management enchain
supplier.

Elementary interest

Indicator

Business classification
of retail

Classifying business of retail

Classifying business of retail given
example

Classification business
example of retail
Explaining business differentiation of retail
Business retail
Explaining product differentiation
differentiation covering

( business product) of retail

product, place,
Explaining place differentiation ( business
promotion, people
price and of service
place) of retail
Example business of
retail

Explaining price differentiation ( business

price) of retail

Explaining promotion differentiation

( business promotion) of retail

Explaining people differentiation ( people)

of business of retail

Explaining service differentiation

( business service) of retail

Example business differentiation of retail

Understanding of
Explaining understanding of business
business distribution of distribution of retail
retail
Identifying business channel of retail
Business channel of
Explaining important [of] distribution
retail
channel him in business of retail
Business channel him
Example business distribution channel of
of retail
retail
Channel business
Explaining information system and
distribution example
management enchain supplier.
[of] of retail

Test written

13

module

Oral test

Instrume

Observation/ perception
by using instrument in the
form of portofolio

of vocat

Relevan
book.

Result of assignation in
the form of portofoli.

Test written

Result of assignation in
the form of portofolio.

Material

Material
module

Oral test

Instrume

Observation/ perception
by using instrument in the
form of portofolio

of vocat

Relevan
book.

System of information
and management
enchain supplier
Matery of study

Activity of study

Assesment

TM

Alocation time
PS

Sou
PI

1.4 market research

business of retail.

in Can business market

research of retail.

Amount

Understanding research Explaining understanding research into

into marketing
marketing
Steps research into
marketing

Research into to
process of CRM

Example market
research in business of
retail

Knowing steps research into marketing

Example market research in business of

retail

Business market research of retail existing

around student environment

Explaining to research into to

[pass/through] process of CRM

Test written

Materials
module

Oral test

Instrume

Result assignation in the

form of portofolio.

of vocati

Relevant
Example

research.

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