Perencanaan Strategis Sistem Informasi

Studi Kasus: PT Astra International Tbk

21 November 2018

Andita Dwiyoga Tahitoe - 1706124283

Ilyas Habiburrahman - 1706124642
Muhja Mufidah Afaf Almirah - 1706124756
1.1 Profil PT Astra International Tbk : Portofolio Bisnis

* Sumber : Laporan Business Update PT Astra International Tbk Tahun 2017

1.2 Profil PT Astra International Tbk : Struktur Organisasi

* Sumber : Laporan Tahunan PT Astra International Tbk Tahun 2017

1.3 Profil PT Astra International Tbk : Ownership

* Sumber : Laporan Tahunan PT Astra International Tbk Tahun 2017

 2.1.1 Analisis Kondisi Bisnis Internal : Business Model Canvas

Key Partner Key Acitivities Value Proposition Customer Relationship Customer Segments
- Pemegang saham 1. Otomotif. Diversifikasi - Account management - Individu
mayoritas (Jardine 2. Jasa Keuangan. portofolio bisnis - Customer service - Perusahaan
Matheson Holding 3. Alat Berat, Pertambangan, dengan dukungan - Pemerintahan
Ltd.) Konstruksi & Energi. brand Astra yang
- Pemilik merk 4. Agribisnis. kuat dan
(Toyota Motor Corp, 5. Infrastruktur dan Logistik. terpercaya
Komatsu, dll) 6. Teknologi Informasi.
- Anak perusahaan, 7. Properti.
ventura bersama Key Resource Distribution Channels
dan entitas asosiasi
- 212 anak perusahaan, ventura - Kantor pusat dan kantor
bersama, entitas asosiasi cabang tersebar di seluruh
- 218.463 karyawan Indonesia
- Keragaman produk - Website, call center dan
- GCG, AMDI media social
Cost Structure Revenue Model
- Bahan mentah dan suku cadang - Penjualan produk dan layanan purna jual
- Biaya distribusi, hutang, pajak, asuransi, dan biaya legal - Return dari portofolio investasi
- Gaji, THR, bonus karyawan
2.1.2 Analisis Kondisi Bisnis Internal : Value Chain Analysis
 2.2.1 Analisis Kondisi Bisnis Eksternal : PESTEL

Politic Economic Social Technological Environmental Legal

Kebijakan Penurunan nilai Peningkatan Munculnya Munculnya Keselarasan
Pemerintah tukar Rupiah pertumbuhan teknologi AI dan larangan dari Astra dengan
Daerah (Ganjil terhadap US penduduk IoT yang Uni Eropa kebijakan
Genap, Pajak Dollar Indonesia memiliki mengenai hukum
Progresif) potensi mebuat larangan import Environmental,
Brexit (British Peningkatan kinerja Minyak kelapa Health and
Perang Dagang Exit) PDB per kapita perusahaan sawit Safety
Amerika dan penduduk menjadi lebih
China Indonesia efektif dan
efisien
2.2.3 Analisis Kondisi Eskternal Bisnis : Benchmark vs Mitsubishi Corp.

* Sumber : Laporan Tahunan Mitsubishi Corp. Tahun 2017

2.2.4 Analisis Kondisi Eskternal Bisnis : Benchmark vs Mitsubishi Corp.

* Sumber : Laporan Tahunan Mitsubishi Corp. Tahun 2017

 3.1.1 Analisis Kondisi Internal IS/IT : Struktur Organisasi
Banking and Financial Services Government

* Sumber : Dokumen Struktur Organisasi Divisi CIST PT Astra International Tbk Tahun 2017
 3.1.2 Analisis Kondisi Internal IS/IT : Application Architecture
Banking and Financial Services Government Delivery
AFFCO Non Astra PPATK Dirjen Pajak SAMSAT/ POLDA OJK Public & Intranet Site
Channel

IT Operations Standard and

Security & Notification
Supplier Customer/Dealer Ecosystem
SAP PSS Application Portal
SAP ERP New Unit Oriented
AFFCO PSS4W Core Apps

Governance
Used Car Finance Supporting Architecture
Security

GRC PSS2W Core Apps Application

Non Astra Service Apps
BW PSS2W Main Dealer
Spare Parts Data Integration,
E-Procurement BPC Apps Helpdesk & Self Service
CRM E-Commerce Business Process APIs
Astra Group ERP Support Apps Astra Group
Market Place BCS HR & Testing Application Management,
LS Market Place
Procurement B2B Apps Commerce
Collaboration HR Collaboration Knowledge & Repository Business Rules Web
(Promise) OpenText (Hybris) Application Management,

Mobile/Hybrid Enterprise Applications Public Applications Business to Mobile

Business
Internet of Things Connected Car Connected Logistics Connected Fleet Predictive Maintenance

Advanced Analytics Data Business MDM and DQS Big Data Predictive Social Data
Warehouse Intelligent (MSTR) Analysis Listener Governance

Marketing Customer
Digital Experience Customer Self Services Sales Services Care Loyalty
Personality
Artificial Intelligence Face Recognition Text Recognition Image Recognition Chatbot Machine Learning Recognition
Cloud Base Applications
Agile Development Cycle mkbkmnnnmbmbmb

Agile
Platform

* Sumber : Laporan Perencanaan Tahunan Divisi CIST PT Astra International Tbk Tahun 2017
3.2.1 Analisis Kondisi Eskternal IS/IT : Strategic Technology Trend

* Sumber : Laporan Tahunan Mitsubishi Corp. Tahun 2017

 5.1 Analisis Strategi Sistem Informasi : Strategy’s Roadmap

Next 2015 - 2017: Next 2018 - 2020:

“Innovate” “Becoming IT World-class Organization”

Business Alignment with Innovation: Drive Digital Innovations to Business Units:

A • Engage with business blueprint & “hot buttons” A • Accelerate Astra Digital
• Create Innovation with ICT to achieve Astra strategic • Accelerate Astra Sales Operation Digitalization
differentiation or cost leadership • Product-based operation
• New Business Incubation

ICT Renew: Technology Blueprint:

B • Disruptive & Network-effect ICT review & adoption
B • AI foundation
• Focus on High Value application • Service decoupling & microservices
• Commoditization & vendor independence • Platform & Open API based
• Hybrid Cloud Services & Infrastructure

People Development: Agile Organization:

C • Job enrichment & rotation
C • Bimodal (DevOps, Agile)
• IT leader production engine • Regional Resourcing
• Center of ICT Competence • Center of ICT Leadership & Technology Competence

Credible & Governance: Secured, Credible & Governance:

D • Performance Measurement System (SLA, KPI) D • Cyber-security standard
• Auditable • Predictive Performance Measurement System

* Sumber : Laporan Perencanaan Tahunan Divisi CIST PT Astra International Tbk Tahun 2017
5.2 Analisis Strategi Sistem Informasi : Usulan Struktur Organisasi
Terima Kasih