Media Promosi Kesehatan

Dr. dr. Merita Arini, MMR.

Departemen IKK & IKM
FKIK UMY
Definisi WHO, berdasarkan piagam Ottawa/
Ottawa charter (1986)
• “Health promotion is the process of enabling
people to control over and improve their health.
• To Reach a state of complete physical, mental, and
social well-being, an individual or group must be
able to identify and realize aspiration, to satisfy
needs, and to change or cope with the
environment.”
Keputusan Menteri Kesehatan Nomor
1114/Menkes/SK/VII/2005 tentang Pedoman
Pelaksanaan Promosi Kesehatan di Daerah

• Promosi kesehatan adalah upaya untuk meningkatkan

kemampuan masyarakat melalui pembelajaran dan, oleh,
untuk, dan bersama masyarakat, agar mereka dapat
menolong diri sendiri, serta mengembangkan kegiatan
yang bersumber daya masyarakat, sesuai dengan kondisi
sosial budaya setempat dan didukung kebijakan publik
yang berwawasan kesehatan (Kemenkes RI, 2007).
(Bae, 2015)
(Amer, 2009)
 • Ketersediaan teknologi dan mudah
Technology menggunakan

Kriteria
• Media promosi kesehatan harus mudah
Access diakses oleh sasaran

media Cost • Petimbangan biaya yang digunakan pada

media promosi kesehatan

promosi • Menimbulkan interaksi oleh pengguna

Interractivity
kesehatan media

(Jatmika et al., 2019)

Organization • Dukungan organisasi atau instansi

• Kebaruan media yang digunakan, semakin

Novelty baru media maka akan semakin menarik
 Command • mengembangkan satu ide/pesan pokok yang dapat
direfleksikan menjadi suatu pesan
attention
Clarify the • pesan yang digunakan haruslah mudah dimengerti,

Pesan yang massage sederhana dan jelas

disampaikan Create trust, • pesan yang disampaikan harus dapat dipercaya,

tidak bohong dan terjangkau

haruslah efektif Communicate a • pesan yang disampaikan dapat memberikan

& kreatif
keuntungan terutama bagi kedua belah pihak
benefit,
(Jatmika et al., 2019) • pesan yang disampaikan harus memiliki satu pesan
Consistency, utama di media apapun

Cater to the • pesan yang disampaikan dapat menyentuh akal

dan rasa (emosi) sasaran
heart and head,
• pesan yang disampaikan dapat mendorong dan
Call to action, mempengaruhi saran untuk bertindak ke hal positif
 Contoh Media Promosi Kesehatan

Leaflet, poster, Permainan, seperti

audio visual, permainan engklek,
Message broadcast Media sosial
flipchart, booklet, ular tangga, puzzle,
buku saku kartu bergambar

Seni, contohnya
Reminder: Kalender
lagu, jathilan,
check point, kartu Khotbah
wayang gantung,
kendali pasien
besutan
JUDUL
HIGHLITED

GAMBAR

ENGAGING READER
HIGHLITED
IDENTITAS & KONTAK
JARGON/
AKRONIM
YANG
MUDAH
DIINGAT
JUDUL

HIGHLITED

KONTEN EDUKASI

IDENTITAS & KONTAK

Video
• Film Pendek
• Animasi
• https://www.youtube.com/watch?v=K9DQUiA1YZo
Kesimpulan
• Promosi kesehatan mencakup aspek yang lebih luas (dari
sekedar media edukasi)
• Media promosi kesehatan harus memenuhi kaidah media
promosi yang baik
Referensi
• Sumber e-book promosi kesehatan
https://books.google.co.id/books?hl=id&lr=&id=sDKnWExH6tQC&oi=fnd&pg=PA1&dq=media+promosi+kes
ehatan&ots=tbJUseQvsu&sig=Ac__7TswsvdbfUdgUyjwSNqDfEo&redir_esc=y#v=onepage&q=media%20pro
mosi%20kesehatan&f=true

• Sumber e-book penyuluhan kesehatan

https://books.google.co.id/books?hl=id&lr=&id=rMe4DwAAQBAJ&oi=fnd&pg=PA145&dq=effective+health+
education+techniques&ots=Y5TBhe5QIe&sig=WPqR6YQOs27a2D-RGUYY4-
VtnRs&redir_esc=y#v=onepage&q&f=false
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EKSKLUSIF. 08(C), 60–66.
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