Pada bab ini menjelaskan mengenai tahapan untuk memecahkan masalah.

Tahapan pertama
diawali dengan analisis brand Samsung hingga perancangan solusi permasalahan tersebut.
Tahapan pembuatan solusi yaitu :

3.1 jenis penelitian

Penelitian mengenai brand Samsung sebagai salah satu cara pemenuhan kebutuhan informasi
untuk penulis menggunakan metode penelitian Deskriptif Kuantitatif. Penelitiam Deskriptif
dilakukan secara kuantitatif agar dapat dilakukan analisis statistic.

3.2 metode pengumpulan data

Penelitian selalu terdapat pengumpulan data. Metode pengumpulan data meliputi :

1. Observasi nonpartisipan ( Pengamatan tidak terkendali)

Pada metode ini peneliti hanya mengamati, mencatat apa yang terjadi. Metode ini banyak
digunakan untuk mengkaji pola perilaku pemustaka di perpustakaan.

2. Kuesioner
Kuesioner adalah pertanyaan terstruktur yang diisi sendiri oleh

responden atau diisi oleh pewawancara yang membacakan pertanyaan dan kemudian
mencatat jawaban yang berikan (Sulistyo-Basuki, 2006: 110).

Pertanyaan yang akan diberikan pada kuesioner ini adalah pertanyaan menyangkut fakta
dan pendapat responden, sedangkan kuesioner yang digunakan pada penelitian ini adalah
kuesioner tertutup, dimana responden diminta menjawab pertanyaan dan menjawab
dengan memilih dari sejumlah alternatif. Keuntungan bentuk tertutup ialah mudah
diselesaikan, mudah dianalisis, dan mampu memberikan jangkauan jawaban.

3. Wawancara terstruktur
Wawancara terstruktur adalah wawancara dengan menggunakan

daftar pertanyaan yang telah disiapkan sebelumnya. Pertanyaan yang sama diajukan kepada
semua responden, dalam kalimat dan urutan yang seragam

3.3 populasi dan sampel

1. Populasi

populasi adalah keseluruhan objek yang akan diteliti. Populasi dalam penelitian ini adalah data
jumlah audience mengenai brand Samsung sebanyak sebesar 50 orang.

2. Sampel

3.4 Variable penelitian

Variabel penelitian merupakan atribut-atribut yang mempengaruhi pengetahuan responden
mengenai brand Samsung untuk memenuhi kebutuhan informasi pemustaka. Adapun variabel
dalam penelitian ini adalah sebagai berikut:

1. Variabel Bebas (X), yaitu dimensi Area hotspot, dengan indikator:

- Saya mengetahui brand Samsung dari logonya

- Brand Samsung selalu mendengarkan feedback dari pelanggannya 50

Perception refers to the customer's opinion of your business or products. The goal of exposure is to make sure

customers are made aware of your products. Here is the history of Samsung’s logo: . As you can see the logo

changes every few years to modernise their identity and keep customers interested in their products. Samsung

would want to get as much attention as possible to make their brand known to people. Interpretation is the

third part of the perception process, where we assign meaning to our experiences using mental structures

known as schema/schemata. The decision-making science behind motivation is an essential element to

building brand equity and a loyal customer base. Samsung needs to motivate potential customers and

previous customers to buy their products by either giving them good customer service and giving them best

quality products with reachable prices. At one time, consumers thought the products offered would be better.

Samsung makes various kinds of innovations to create brand equity. Lifestyle is a unique pattern that

influences and determines buying behavior. Lifestyle influences a person to determine one's consumption

choices. The products offered by Samsung strive to provide value and understand consumer needs, which

then develop these products. Samsung has a corporate philosophy of dedicating its talents and technology to

creating superior products and services for a better global society. Many factors influence consumer decisions

such as cultural factors, social factors, personal factors, and psychological factors. Social factors: In terms of

social factors, Samsung provides advantages to meet consumer needs, making it different from other

products. Samsung makes it easy to do a task with its products. Samsung provides the best for its customers

by making technological advancements that suit consumer needs. Motivation: Someone buys this product

driven by current and future trends. For example, the Samsung Galaxy phone is equipped with the Android OS

which is the current trend.Diagram of decision making . Trust: Consumers have a reassuring nature for

Samsung products which are always evolving with technology according to the times (consumer needs).

Decision making is the process of making choices by identifying a decision, gathering information, and

assessing alternative resolutions. This approach increases the chances that you will choose the most

satisfying alternative possible. Step 1: Identify the decision . You realize that you need to make a decision. Try
to clearly define the nature of the decision you must make. Collect some pertinent information before you

make your decision: what information is needed, the best sources of information, and how to get it. As you

collect information, you will probably identify several possible paths of action, or alternatives. In this step, you

will list all possible and desirable alternatives. As you go through this difficult internal process, you’ll begin to

favor certain alternatives: those that seem to have a higher potential for reaching your goal. Finally, place the

alternatives in a priority order, based upon your own value system. You may even choose a combination of

alternatives. Your choice in Step 5 may very likely be the same or similar to the alternative you placed at the

top of your list at the end of Step 4. You’re now ready to take some positive action by beginning to implement

the alternative you chose in Step 5. In this final step, consider the results of your decision and evaluate

whether or not it has resolved the need you identified in Step 1. If the decision has not met the identified need,

you may want to repeat certain steps of the process to make a new decision. A group is an online community

within a social network. Social media is an internet-based form of communication. Billions of people around

the world use social media to share information and make connections. At the company level, social media

allows you to have a conversation with your audience, gain customer feedback, and elevate your brand. Social

media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through

the building of virtual networks and communities. There are more than 4.5 billion social media users around

the world. The largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok.

Social media typically features user-generated content and personalized profiles. By 2023, the number of

social media users in the United States is forecast to increase to approximately 257 million. Social media may

take the form of a variety of tech-enabled activities. For individuals, social media is used to keep in touch with

friends and extended family. For businesses, social media is an indispensable tool. Its ability to collect

information helps focus on marketing efforts and market research. It helps in promoting products and

services, as it enables the distribution of targeted, timely, and exclusive sales and coupons to would-be

customers. The top 10 social media apps are Facebook, YouTube, WhatsApp, Facebook Messenger,

Instagram, WeChat, TikTok, QQ, Douyin, and Sino Weibo. The six types of social media, though this can be

broken down in many ways, include social networking, bookmarking, social news, media sharing,

microblogging, and online forum sites. Samsung is No. Samsung, one of the biggest smartphone players in the

world, has the highest global smartphone market share of nearly 21%. The 2000s witnessed the birth of

Samsung’s Galaxy smartphone series, which quickly not only became the company’s most-praised product but

also frequently topped annual lists of the best-selling smartphones in the world. Beginning in 2010, the Galaxy

series expanded to tablet computers with the introduction of the Galaxy Tab. So how Samsung became such a

big player in the smartphone world? I would tell you how. With the release of Android, Samsung also launched
its first Android smartphone. Samsung released the Galaxy seriesof devices. Samsung Galaxy S2, which was

the second iteration of the Galaxy S series was launched in 2011 and this really helped Samsung to solidify

itself as the Global Smartphone leader. Samsung has really stepped up their game over the past couple of

years. If you love taking photos you’ll love the Samsung range, especially the newest Samsung Galaxy S7. The

dual picture auto-focus helps to capture sharp images even when the subject is moving which is perfect for

sports and adventure photography. Samsung phones also come with amazing designs, the design of their

devices in multiple colors and the way they have handled the screens is truly impressive. In 2011, in a rather

unusual move,Samsung released another series of devices. This was named the Galaxy Note. The device had

two unusual things: it had a stylus, quoted by Samsung as the S pen. Secondly, the phone had a fairly large

screen size of 5.3 inches.Many analysts were skeptical of the success of the Galaxy Note since they thought

that the device was too big. Modern-day smartphones now have screen sizes of more than 6 inches. Even

Samsung started making its S series devices with bigger screens for future models. Even Apple had to follow

suit with their and redesigned their iPhone 5 for 2012 with a bigger screen of 4 inches and again for iPhone 6

and 6 Plus with 4.7 inches and 5.5 inches respective in 2014. Another thing is that Samsung has always tried

to offer a range of phones for a different range of price brackets. Instead of targeting the most high-end corner

of the market, Samsung decided to produce devices that are affordable and appeal to consumers in emerging

markets. Most impressively, Samsung is continuing to deliver basic, affordable smartphones while maintaining

consumer excitement in its higher-end products. This strategy has made Samsung the smartphone giant of the

world we know today. All Samsung phone series from the S series to the Galaxy Note series comes with

several innovative features that offer the best and brightest display, best camera, high performance, and good

battery life. Samsung began dominating the mid-range Smartphone category by producing mid-range,

affordable smartphones that meets an average earners basic spending limit. Samsung has the most variety of

products. Samsung consists of 80 companies. Unlike Apple only produces electronics such as laptops,

iPhones, iMacs, Samsung not only produces phones, laptops, tablets, but they also sell TVs with a MONITOR

that works like other normal TVs, they sell fridge, they sell air conditioners, they sell power banks and lots

more. Samsung has built 2 of the world's tallest towers, they are the 6th in shipbuilding, leading manufacturing

in AMOLED, the leading company in TV's, has a hospital, makes planes for the Korean Air force, made the K9

Thunder, one of the best howitzers in the world. Samsung is also No. One of the best features of this brand's

TV is the low power consumption and various modes such as sports, cinema, and games mode that it

features. Samsung also produces other home electronic products like Refrigerators,Dishwashers,Microwave

ovens,Washing machines, and even kitchen appliances. Samsung's home appliances are designed to create

the ideal home you have always dreamed of. Samsung has several affiliate companies that are highly
recognized worldwide. * Samsung Electronics. Their products include air conditioners, computers, digital

televisions, active-matrix organic light-emitting diodes (AMOLEDs), mobile phones, monitors, printers,

refrigerators, semiconductors, and telecommunications networking equipment. * Samsung Engineering and

Heavy Industries. They are the world's 2nd largest shipbuilder. * Samsung C &T Corporation. Which is the

respectively the world's 36th largest construction companies. * Samsung Life Insurance. They are the world's

14th largest life insurance company. * Samsung Fire & Marine Insurance.It is a multinational general insurance

company headquartered in Seoul. It is the largest provider of general insurance in South Korea. Samsung has a

non-profit healthcare provider that goes by the name Samsung Medical Center. The Samsung Medical Center

was founded on 9 November 1994, under the philosophy of "contributing to improving the nation's health

through the best medical service, advanced medical research, and development of outstanding medical

personnel". It consists of a hospital and a cancer center. Since its foundation, the Samsung Medical Center

has successfully incorporated and developed an advanced model with the motto of becoming a "patient-

centered hospital", a new concept in Korea. Samsung donates around US$100 million per annum to the

Samsung Medical Center. Samsung Medical Center and pharmaceutical multinational Pfizer recently agreed to

collaborate on research to identify the genomic mechanisms responsible for clinical outcomes in

hepatocellular carcinoma. The leader in the design and manufacturing of memory semiconductors since 1993.

Samsung is involved in creating essential memory products, including dynamic random access memory

(DRAM), static random access memory (SRAM), NAND flash memory, Solid State Drives (SSD), and a range of

green memory solutions for use in PC, server and mobile applications. Samsung is currently mass-producing

the industry’s first 256-gigabyte (GB) embedded memory based on the Universal Flash Storage 2.0 standard,

for the next-generation high-end mobile devices. This new 256GB UFS memory is capable of supporting

seamless Ultra HD video playback and multitasking functionality on large-screen mobile devices, such as

watching 4K Ultra HD movies on a split-screen, while searching image files or downloading video clips. Its

256GB capacity also allows an unmatched amount of data storage on the mobile device itself. The new UFS

memory chips are extremely compact, even smaller than an external micro SD card, giving greater flexibility to

smartphone designers. There are several other reasons why the world loves Samsung. They keep striving for

excellence year and year and produce mind-blowing, high tech products to serve every single one of their

consumers. Staying true to their name, Samsung electronics brand is one of the most powerful consumer

electronics brands in the world and they are not leaving anytime soon.

 
Salin