Slide CMM103 CMM103 Slide 8
Slide CMM103 CMM103 Slide 8
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Fenomena munculnya situs social network
Konsep dan fondasi web.2.0
Karakteristik web 2.0
Konsep social media dan aturan dasarnya
Manfaat dan pengaruh web 2.0 bagi media dan masyarakat
Model bisnis dari konsep web.20
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DEFINISI SOCIAL MEDIA
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DEFINISI SOCIAL MEDIA
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DEFINISI SOCIAL MEDIA
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ROOTS OF SOCIAL MEDIA
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MENGAPA SOCIAL MEDIA MUNCUL
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Kita bisa menulis apa saja yang kita mau atau kita
bebas mengomentari apapun yang ditulis atau
disajikan orang lain.
komunikasi terjalin dua arah, menciptakan
komunitas dengan cepat karena ketertarikan yang
sama akan suatu hal.
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FACEBOOK
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TWITTER
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The lack of major Asian presence can be put down
to a number of reasons, here are a few.
Language. English is not spoken as commonly
across the region. While Twitter does accommodate
non-Roman scripts, much of conversation is in
English and therefore of little value to Asia as a
whole.
Competition. For linguistic reasons many countries,
like Japan and China, have their own Twitter-like
services, therefore reducing the number of Twitter
user.
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KARAKTERISTIK
PENGGUNA INTERNET
Digital native: Lahir dan berkembangan
menggunakan internet (angkatan 1980-an)
Memiliki akun pribadi di jejaring sosial, berbagi
pengalaman dan foto di internet.
Digital immigrant: menggunakan internet ketika
usia dewasa.
Privacy: tidak memiliki privasi; Google Earth. Demo
online.
Identitas: saya adalah bagian komunitas
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CONVERSATIONALIST
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CONVERSATIONALIST
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CONVERSATIONALIST
Creator aktif menulis di blog sendiri, mengelola
website sendiri, meng-upload
video/audio/musik buatan, sendiri, menulis
artikel dan mempostingnya di social media.
Conversationalist rajin mengupdate di Twitter
dan social media non Twitter.
Critics ikut rating produk/servis, mengomentari
blog orang lain, aktif di forum online, ikut
mengedit artikel di Wiki.
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Collector berlangganan RSS, ikut voting di website,
suka men-tag foto atau halaman web.
Joiners tetap menjaga agar profilnya di social
media tetap hidup serta suka berjalan-jalan ke
berbagai situs jejaring sosial.
Spectators suka membaca blog, mendengarkan
podcast, menonton video online, membaca forum,
memantau tweet orang lain dan membaca review.
Inactive adalah tidak melakukan satu pun
segmentasi di atas.
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HOW SOCIAL MEDIA WORKS
If you don’t have anything nice to say, don’t say anything at
all: posting tdk bisa di kontrol. Jangan mengeluh.
Share: komunikasi aktif dua arah.
But don’t share too much: Over-posters become like white
noise. So what is the right amount of posting? It depends
but bear in mind the old mouth-to-ears ratio comment. It’s
about right. Listen twice as much as you speak.
Content is King: To get people to pay attention to you and to
keep them interested, you have to add value. Your social
media strategy should be to become an interesting and
relevant voice in the conversation.
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WEB 2.0 BUSINESS
MODEL
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BRAND DAN SOCIAL MEDIA
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KEUNTUNGAN BRAND
MASUK SOCIAL MEDIA
Awarenesss.
Loyalty.
customer care.
customer insight.
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STRATEGI PENGGUNAAN SOCIAL MEDIA
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KRITIK SOCIAL MEDIA
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PENGUKURAN
SOCIAL MEDIA
Activity of blog or site (Web Many qualitative attributes
Analytics) (comments, what did they
Tone (Sentiment) say, what did they mean)
Velocity (Spread over time, Number of fans, followers,
URLs, Trackbacks) readers (or number of
Attention (Duration on site) high‐quality/targeted fans)
Number of video or other
Participation (comments,
content views
trackbacks) Volume of user comments
posted to your blog, profile
or posted content
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PENGUKURAN
SOCIAL MEDIA
Retweet or peer‐ Engagement (duration
sharing statistics for of video views, time
related content and spent on your blog site,
posts time spent playing your
Comment retweet or branded game
resonation (number of application, etc.)
user comments Media coverage
multiplied by how
many followers or
friends each user has)
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Media impressions Company website
(mentions on blogs or traffic statistics
other media multiplied Quantity of new
by the size of the qualified leads or sales
audience) Volume of customer
Advertising click‐ service issues handled.
through rates
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APLIKASI SOCIAL MEDIA
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PROFESI SOCIAL MEDIA
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KEMAMPUAN DASAR
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KEMAMPUAN DASAR
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BATASAN SOCIAL MEDIA
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