DAFTAR ISI

PERNYATAAN KEASLIAN SKRIPSI................................................................i

PENGESAHAN SKRIPSI....................................................................................ii
PENGESAHAN KELULUSAN UJIAN SKRIPSI..............................................iii
MOTTO DAN PERSEMBAHAN.......................................................................iv
ABSTRACT............................................................................................................v
ABSTRAK...........................................................................................................vi
KATA PENGANTAR.........................................................................................vii
DAFTAR ISI......................................................................................................xiii
DAFTAR TABEL...............................................................................................xv
BAB I…………………………………………………………………………….1
1.1. Pendahuluan...............................................................................................1
1.2. Ringkasan Latar Belakang Jurnal..............................................................2
1.3. Mengidentifikasi Pokok Permasalahan Dalam Jurnal.............................11
BAB II…….........................................................................................................18
2.1 Definisi Pemasaran...................................................................................18
2.2. Definisi Bauran Pemasaran (Marketing Mix)..........................................18
2.3. Unsur-unsur Bauran Pemasaran...............................................................19
2.4. Rangkuman Besar 10 Jurnal....................................................................21
2.4.1. Pengaruh Bauran Pemasaran (Kualitas Produk, Harga, Promosi, dan
Saluran Distribusi) Terhadap Keputusan Pembelian Yamaha Nmax di
Semarang, (Purba, 2016)....................................................................21
2.4.2. Pengaruh Bauran Pemasaran Terhadap Perilaku Online Shopping:
Perspektif Pemasaran Agribisnis, (Utami & Firdaus, 2018)..............23
2.4.3. Pengaruh Marketing Mix dan Faktor Situasional Terhadap Keputusan
Pembelian Masker Pada Masa Pandemi Covid19 di Surabaya,
(Rosemery & Oba, 2021)....................................................................25
2.4.4 The Impact of Marketing Mix Elements on Brand Loyalty: A Case
Study of Mobile Phone Industry, (Pourdehghan, 2015).....................27
 2.4.5. Pengaruh Strategi Bauran Pemasaran Terhadap Kepuasan Pelanggan
Hotel Novotel Makassar Grand Shayla City Center, (Juniardi et al.,
2018)...................................................................................................29
2.4.6 The Role Of Marketing Mix and Service Quality on Tourist
Satisfaction and Loyalty at Samosir, (Azhar et al., 2019)..................31
2.4.7 Pengaruh Kualitas Pelayanan, Bauran Pemasaran, Terhadap Kepuasan
Nasabah Bank di Era Covid-19, (Syafarudin, 2021).........................34
2.4.8 Pengaruh Marketing Mix Terhadap WOM Melalui User Value Pada
Perpustakaan BKKBN KalBar, (Badriyah et al., 2020).....................36
2.4.9 Hotel’s Marketing Mix Responses at Insecurity-Stricken Destinations:
Study in the US-Mexico Border, (Cruz-Milan, 2021)........................38
2.4.10....Customer loyalty From Prespective Of Marketing Mix Strategy and
Customer Satisfaction (A Study from Grab – Online Transportasion in
Era of Industrial Revolution 4.0), (Surya, 2019)................................40
2.5. Pembahasan Temuan Riset Yang Sama Dari 10 Jurnal........................42
2.6. Pembahasan Temuan Riset Yang Berbeda Dari 10 Jurnal....................43
BAB III….....................................................................................................47
3.1. Kesimpulan............................................................................................47
3.2. Agenda Penelitian Selanjutnya..............................................................48
DAFTAR PUSTAKA..........................................................................................50