Diskripsi Singkat MK Mata kuliah ini adalah salah satu fungsi organisasi (bisnis). Mahasiswa belajar tentang berbagai faktor produksi diproses (transformasi) menjadi
yang berkompetensi yang berwujud (tangible) maupun yang tidak berwujud (intangible).
Kotler.P and Keller, KL 2007. Marketing Management, 13th E, Pearson Education, Inc. New Jersey. Chapter 9,10.
Pendukung:
Nama Dosen
Pengampu
Mata kuliah
prasyarat
Minggu Sub-CPMK Bahan Kajian Bentuk dan Estimasi Pengalaman Belajar Kriteria & Bentuk Indikator Bobot
Ke- (Kemampuan akhir (Materi Metode Waktu Mahasiswa Penilaian Penilaian Penilai
yang direncanakan) Pembelajaran) Pembelajaran an (%)
(1) (2) (3) (4) (5) (6) (7) (8) (9)
1 Mahasiswa dapat • Pentingnya • Bentuk : TM :2 (3 Ketepatan
• Menelaah • Mahasiswa dapat
menginternalisasi pemasaran Kuliah x 50) memahami
Pengertian, Fungsi, menjelaskan
semangat • Skup pemasaran. • Metode TM : konsep
konsep, dan pengertian
kemandirian, • Konsep inti Diskusi 3x50’ Perencanaan
Pengambilan Manajemen,
kejuangan dan pemasaran, TM : 150’ Manajemen
Keputusan antar Fungsi, Konsep
kewirausahaan (S9) • Realitas pemasaran BT ; 180’ Pemasaran
fungsional Keputusan dalam
modern. BM : 180’
Perencanaan SDM Manajemen,
• Orientasi Dan Pengembangan Pengambilan
Menerapkan perusahaan dalam Karir Keputusan antar
pemikiran logis, kritis, pasar Fungsional dalam
sistematis dan • Tugas Manajemen • Menelaah
Perencanaan SDM
inovatif dalam Pemasaran Perencanaan SDM
Dan Manajemen
konteks • Pemasaran dan Dan Pengembangan
Pemasaran
pengembangan atau nilai pelanggan Karir sebagai suatu
implementasi ilmu • Perencanaan sistem, tema masa • Mahasiswa
pengetahuan strategik korporasi kini dan model menganalisis
dan/atau teknologi dan divisi. strategi Perencanaan SDM 5%
sesuai dengan bidang • Perencanaan Perencanaan SDM Dan
keahlian (KU1) strategik unit Dan Pengembangan Pengembangan
bisnis. Karir, keterkaitan Karir sebagai
Mahasiswa mampu antara strategi bisnis suatu sistem
• Perencanan
memahami konsep dan strategi Pelatihan dan
Produk: Sifat dan
Manajemen Operasional, serta Pengembangan
isi rencana
Operasional serta kompetensi SDM masa kini
pemasaran
mampu menganalisis Perencanaan SDM model strategi
model strategi Dan Pengembangan Modal Manusia,
Manajemen Karir kerkaitan antara
Pemasaran strategi bisnis
dengan strategi
Operasional, serta
kompetensi
Perencanaan
Manajemen
Pemasaran
7 Mahasiswa mampu
Critical Journal • Bentuk : TM :1x 3 Menganalisis dan Mahasiswa Ketepatan
menganalisis dan Kuliah x 50’ mengkritisi Jurnal mampu menganalisis dan
10%
mengkritisi Jurnal • Metode TM : empiris dan artikel menganalisis dan mengkritisi Jurnal
empiris dan artikel 3x50’ yang berkaitan mengkritisi Jurnal empiris dan artikel
yang berkaitan Diskusi TM : 150’ dengan Manajemen empiris dan yang berkaitan
dengan Manajemen BT ; 180’ Pemasaran. artikel yang dengan
Pemasaran BM : 180’ berkaitan dengan Manajemen
Manajemen Pemasaran
Pemasaran
8 Ujian Tengah Semester 10 %
9 • Bentuk : TM :1x 3
Mahasiswa mampu • Kekuatan-kekuatan • Mangevaluasi • Mahasiswa Ketepatan
Kuliah x 50’
memformulasikan, dalam persaingan, Strategi Fasilitas mampu memformulasikan,
• Metode TM :
mengimplementasika Mengidentifikasi dan Manajemen menganalisis mengimplementas
Diskusi 3x50’
n dan mengevaluasi Menganalisis Pemasaran Strategi Fasilitas, ikan dan
TM : 150’
kapasitas dan fasilitas pesaing. Manajemen mengevaluasi
BT ; 180’ • Menganalisis kasus
Manajemen • Strategi bersaing Pemasaran kapasitas dan
BM : 180’ yang berkaitan
Pemasaran untuk pemimpin fasilitas
dengan fasilitas • Mahasiswa
perusahaan pasar. Manajemen
dan kapasitas mampu
manufaktur dan jasa • Strategi bersaing. Pemasaran
Manajemen menganalisis
• Keseimbangan Pemasaran kasus yang 5%
orientasi konsumen berkaitan
dan pesaing. dengan fasilitas
• Karakteristik, dan kapasitas
klasifikasi produk Manajemen
dan diferensiasi. Pemasaran
• Produk dan relasi
merek.
• Kemasan, label dan,
jaminan,
Cases
10 Setelah mengikuti • Sifat jasa. • Bentuk : TM :1x 3 Ketepatan
• Menelaah • Mahasiswa
kuliah ini mahasiswa • Strategi Kuliah x 50’ mengevaluasi
pengertian mampu
akan mampu: pemasaran • Metode TM : perencanaan
Perencanaan menjelaskan
melaksanakan fungsi perusahaan jasa. Diskusi 3x50’ agregate pada
aggregate dan pengertian 5%
organisasi • Mengelola TM : 150’ Manajemen
perencanaan perencanaan
pemasaran, kualitas jasa. BT ; 180’ Pemasaran.
agegate dalam aggregate dan
manajemen sumber • Mengelola merek BM : 180’
Manajemen perencanaan
daya manusia, jasa. Pemasaran agegate dalam
manajemen operasi , • Mengelola produk Pelatihan dan
keuangan dan • Menganalisis opsi
strategi). (KK2) yang didukung perencanaan, Pengembangan
jasa. strategi dasar, dan SDM
Mahasiswa mampu • Memahami harga biaya perencanaan
• Mahasiswa
memahami dan dan menentapkan aggregate
mampu
mengevaluasi harga. Manajemen
menganalisis opsi
perencanaan • Penyesuaian Pemasaran,
perencanaan,
agregate pada harga. Menganalisis kasus
strategi dasar,
Manajemen • Merespon yang berkaitan
dan biaya
Pemasaran. perubahan harga. dengan Manajemen
Manajemen
• Cases Pemasaran
Pemasaran
• Mahasiswa
mampu
menganalisis
kasus yang
berkaitan dengan
Manajemen
Pemasaran
11 Mahasiswa akan • Saluran pemasaran • Bentuk : TM :1x 3 Ketepatan
• Menganalisis • Mahasiswa
mampu: dan jaringan nilai. Kuliah x 50’ menganalisis kasus
permintaan mampu
melaksanakan fungsi • Peranan saluran • Metode TM : yang berkaitan
dependen dan menganalisis
organisasi pemasaran. Diskusi 3x50’ dengan
independen permintaan
pemasaran, • Keputusan TM : 150’ Manajemen
Pelatihan dan dependen dan
manajemen sumber mendesain saluran. BT ; 180’ Pemasaran
Pengembangan independen
daya manusia, • Keputusan BM : 180’
SDM Manajemen
manajemen operasi , manajemen saluran. Pemasaran 5%
keuangan dan • Integrasi saluran dan • Menganalisis kasus
strategi). (KK2) sistem. yang berkaitan • Mahasiswa
• Konflik, kerjasama dengan Manajemen mampu
dan persaingan. Pemasaran menganalisis
• Praktek pemasaran kasus yang
elektronik berkaitan dengan
Manajemen
Pemasaran
12 Mahasiswa akan • Peranan • Bentuk : TM :1x 3 Menganalisis dan Mahasiswa mampu Ketepatan
mampu komunikasi Kuliah x 50’ mengkritisi Jurnal menganalisis dan menganalisis dan 5%
melaksanakan fungsi pemasaran. • Metode TM : empiris dan artikel mengkritisi Jurnal mengkritisi Jurnal
organisasi • Mengembangkan Diskusi 3x50’ yang berkaitan dengan empiris dan artikel empiris dan artikel
pemasaran, komunikasi efektif. • Games TM : 150’ Manajemen yang berkaitan yang berkaitan
manajemen sumber • Menentukan BT ; 180’ Pemasaran dengan Manajemen dengan
daya manusia, bauran komunikasi BM : 180’ Pemasaran Manajemen
manajemen operasi , pemasaran. Pemasaran
keuangan dan • Mengelola proses
strategi). (KK2) komunikasi
pemasaran
Mahasiswa mampu terpadu.
menganalisis dan • Mengembangkan
mengkritisi Jurnal dan mengelola
empiris dan artikel program
yang berkaitan advertensi.
Manajemen • Menetapkan media
Pemasaran dan mengukur
efektifitasnya.
• Promosi penjualan.
• Pertunjukkan dan
pengalaman.
• Hubungan
masyarakat
• Pemasaran
langsung dan
interaktif.
• Getok tular.
• Mendesain tenaga
penjual.
• Dasar2 penjualan
personal.
• Critical Journal
13 mahasiswa akan • Mengembangkan • Bentuk : TM :1x 3 Ketepatan
• Menganalisis • Mahasiswa
mampu: dan mengelola Kuliah x 50’ menganalisis kasus
Manajemen mampu
melaksanakan fungsi program • Metode TM : yang berkaitan
Pemasaran. menganalisis
organisasi advertensi. Diskusi 3x50’ dengan
Manajemen
pemasaran, • Menetapkan media TM : 150’ • Menganalisis kasus Manajemen
Pemasaran.
manajemen sumber dan mengukur BT ; 180’ yang berkaitan Pemasaran
daya manusia, efektifitasnya. BM : 180’ dengan • Mahasiswa
manajemen operasi , • Promosi penjualan. Manajemen mampu
keuangan dan • Pertunjukkan dan Pemasaran menganalisis
strategi). (KK2) pengalaman. kasus yang
• Hubungan berkaitan dengan 5%
masyarakat. Manajemen
• Pemasaran Pemasaran
langsung dan
interaktif.
• Mendesain dan
mengelola tenaga
penjual.
• Dasar-dasar
personal selling.
• Cases
14 • Kasus dan artikel • Bentuk : TM :1x 3 Ketepatan
Mahasiswa mampu • Menganalisis • Mahasiswa
(jurnal) tentang Kuliah x 50’ menganalisis kasus
menganalisis terminologi mampu
penerapan • Metode TM : yang berkaitan
terminologi Manajemen menganalisis
program Diskusi 3x50’ dengan
Manajemen Pemasaran terminologi
pemasaran. TM : 150’ Manajemen
Pemasaran, sistem Manajemen
• Cases BT ; 180’ • Menganalisis kasus Pemasaran
dinamik, koordinasi Pemasaran dan
BM : 180’ yang berkaitan
dalam Manajemen Perbaikan
dengan 5%
Pemasaran dan Struktur
Manajemen
Perbaikan Struktur Manajemen
Pemasaran
Pemasaran Pemasaran
• Mahasiswa
mampu
menganalisis
kasus yang
berkaitan dengan
Manajemen
Pemasaran
15 Mahasiswa mampu • Kasus dan artikel • Bentuk : TM :1x 3 Menganalisis dan Mahasiswa mampu Ketepatan
menganalisis dan (jurnal) tentang: Kuliah x 50’ mengkritisi Jurnal menganalisis dan menganalisis dan
mengkritisi Jurnal • Metode TM : empiris dan artikel mengkritisi Jurnal mengkritisi Jurnal
• Analsis situasi
empiris dan artikel Diskusi 3x50’ yang berkaitan empiris dan artikel empiris dan artikel
yang berkaitan pasar. TM : 150’ dengan Manajemen yang berkaitan yang berkaitan
• Games
Manajemen • Menetapkan BT ; 180’ Rantai Pasokan dengan Manajemen dengan
Pemasaran tujuaan /sasaran BM : 180’ Pemasaran Manajemen 5%
pemasaran. Pemasaran
• Menyusun
perencanaan
pemasaran.
• Critical Journal
16 Ujian Akhir Semester 10%
Catatan:
1. SKS = (50’TM + 60’ BT=60’BM/MINGGU
2. PS= Praktikum Smulasi
3. T= Teori (Aspek ilmu Pengetahuan)
4. TM Tatap Muka, BT (Belajar Terstruktur), BM (Belajar Mandiri)
5. PL = Praktikum Laboratorium
LEMBAR RENCANA TUGAS MAHASISWA
STIE NOBEL INDONESIA
PROGRAM PASCA SARJANA
JURUSAN / PROGRAM STUDI MAGISTER
MANAJEMEN
RENCANA TUGAS MAHASISWA
MATA KULIAH Manajemen Pemasaran
KODE 1MM11001 sks 3 SEMESTER 1
DOSEN
PENGAMPU
BENTUK TUGAS
Presentasi dalam bentuk Makalah
JUDUL TUGAS
Tugas 1. Menjelaskan sebuah grand teori studi kasus dikaitkan dengan Manajemen
Pemasaran
Tugas 2. Membuat dokumen strategi Manajemen Pemasaran
Tugas 3. Membuat plan Manajemen Pemasaran (yang benilai kearifan lokal)
Tugas 4. Membuat artikel dengan tema konsep Manajemen Pemasaran masa kini
Tugas 5. Membuat artikel dengan tema perkembangan Manajemen Pemasaran di era 4.0
dan kelemahannya
Tugas 6. Membuat artikel makalah dengan tema Manajemen Pemasaran lokal untuk
penerapan teknologi di era 4.0
SUB CAPAIAN PEMBELAJARAN MATA KULIAH
Sub CPMK dimana Tugas diberikan
Sub CPMK Manajemen Pemasaran, fungsi manajemen dalam suatu lembaga/organisasi
Mahasiswa mampu menganalisis fungsi sebuah Manajemen Pemasaran dalam bisnis
DISKRIPSI TUGAS
Deskripsi singkat tugas yang diberikan
Tugas ini diberikan kepada mahasiswa pasca menghadiri perkuliahan dan dimasukkan
kedalam aplikasi SIAKAD/e-learning (jika dibutuhkan). Mahasiswa diminta untuk
menyelesaikan tugas sebagai bahan untuk mengukur pengetahuan mahasiswa dan bahan
untuk menambah wawasan mahasiswa dalam melihat bagaimana konsep pemasaran dalam
sebuah bisnis dan perkembangannya
JADWAL PELAKSANAAN:
Pesentasi materi dalam ppt, jadwal disesuaikan dengan mengajar
LAIN-LAIN
Bobot penilaian tugas ini adalah 20% dari 100% penilaian mata kuliah ini
DAFTAR RUJUKAN
Daftar Pustaka atau literatur empiris yang menjadi rujukan penulisan tugas artikel
Adams, P., Bodas Freitas, I. M., & Fontana, R. (2019). Strategic orientation, innovation
performance and the moderating influence of marketing management. Journal of
Business Research, 97, 129–140. https://doi.org/10.1016/j.jbusres.2018.12.071
Aiken, G. E., Henning, J. C., & Rayburn, E. (2020). Chapter 9—Management strategies for
pastures, beef cattle, and marketing of stocker-feeder calves in the Upper South:
The I-64 Corridor. Dalam M. Rouquette & G. E. Aiken (Ed.), Management Strategies
for Sustainable Cattle Production in Southern Pastures (hlm. 227–264). Academic
Press. https://doi.org/10.1016/B978-0-12-814474-9.00009-8
Antric, T., McKie, D., & Toledano, M. (2019). Soul searching: Public relations, reputation and
social marketing in an age of interdisciplinarity. Public Relations Review, 45(5),
101827. https://doi.org/10.1016/j.pubrev.2019.101827
Ávila-Robinson, A., & Wakabayashi, N. (2018). Changes in the structures and directions of
destination management and marketing research: A bibliometric mapping study,
2005–2016. Journal of Destination Marketing & Management, 10, 101–111.
https://doi.org/10.1016/j.jdmm.2018.06.005
Caiazza, R., & Bigliardi, B. (2020). Web marketing in agri-food industry: Challenges and
opportunities. Trends in Food Science & Technology, 103, 12–19.
https://doi.org/10.1016/j.tifs.2020.04.024
Cao, G., Duan, Y., & El Banna, A. (2019). A dynamic capability view of marketing analytics:
Evidence from UK firms. Industrial Marketing Management, 76, 72–83.
https://doi.org/10.1016/j.indmarman.2018.08.002
Chen, H.-C., & Yang, C.-H. (2019). Applying a multiple criteria decision-making approach to
establishing green marketing audit criteria. Journal of Cleaner Production, 210, 256–
265. https://doi.org/10.1016/j.jclepro.2018.10.327
Chou, S.-F., Horng, J.-S., Sam Liu, C.-H., & Lin, J.-Y. (2020). Identifying the critical factors of
customer behavior: An integration perspective of marketing strategy and
components of attitudes. Journal of Retailing and Consumer Services, 55, 102113.
https://doi.org/10.1016/j.jretconser.2020.102113
Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020). Augmented
reality marketing: A technology-enabled approach to situated customer experience.
Australasian Marketing Journal (AMJ). https://doi.org/10.1016/j.ausmj.2020.04.004
Coppens, D. G. M., de Wilde, S., Guchelaar, H. J., De Bruin, M. L., Leufkens, H. G. M., Meij, P.,
& Hoekman, J. (2018). A decade of marketing approval of gene and cell-based
therapies in the United States, European Union and Japan: An evaluation of
regulatory decision-making. Cytotherapy, 20(6), 769–778.
https://doi.org/10.1016/j.jcyt.2018.03.038
Crick, J. M., & Crick, D. (2020). Coopetition and COVID-19: Collaborative business-to-
business marketing strategies in a pandemic crisis. Industrial Marketing
Management, 88, 206–213. https://doi.org/10.1016/j.indmarman.2020.05.016
D’Attoma, I., & Ieva, M. (2020). Determinants of technological innovation success and
failure: Does marketing innovation matter? Industrial Marketing Management, 91,
64–81. https://doi.org/10.1016/j.indmarman.2020.08.015
Davcik, N. S., Cardinali, S., Sharma, P., & Cedrola, E. (2020). Exploring the role of
international R&D activities in the impact of technological and marketing capabilities
on SMEs’ performance. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2020.04.042
David Lichtenthal, J., Tzempelikos, N., & Tellefsen, T. (2018). Journal positioning meta-issues
as evolving contexts: Organizational marketing at the crossroads. Industrial
Marketing Management, 69, 40–52.
https://doi.org/10.1016/j.indmarman.2018.01.027
De Bruyn, A., Viswanathan, V., Beh, Y. S., Brock, J. K.-U., & von Wangenheim, F. (2020).
Artificial Intelligence and Marketing: Pitfalls and Opportunities. Journal of
Interactive Marketing, 51, 91–105. https://doi.org/10.1016/j.intmar.2020.04.007
Di Benedetto, C. A., Sarin, S., Belkhouja, M., & Haon, C. (2018). Patterns of knowledge
outflow from Industrial Marketing Management to major marketing and specialized
journals (1999–2013): A citation analysis. Industrial Marketing Management, 69,
13–17. https://doi.org/10.1016/j.indmarman.2018.01.024
Duffy, S., Bruce, K., Moroko, L., & Groeger, L. (2020). Customer orientation: Its surprising
origins, tumultuous development and place in the future of marketing thought and
practice. Australasian Marketing Journal (AMJ).
https://doi.org/10.1016/j.ausmj.2020.03.007
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V.,
Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R.,
Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2020). Setting the
future of digital and social media marketing research: Perspectives and research
propositions. International Journal of Information Management, 102168.
https://doi.org/10.1016/j.ijinfomgt.2020.102168
Edeling, A., Srinivasan, S., & Hanssens, D. M. (2020). The marketing–finance interface: A new
integrative review of metrics, methods, and findings and an agenda for future
research. International Journal of Research in Marketing.
https://doi.org/10.1016/j.ijresmar.2020.09.005
Ellram, L. M., & Ueltschy Murfield, M. L. (2019). Supply chain management in industrial
marketing–Relationships matter. Industrial Marketing Management, 79, 36–45.
https://doi.org/10.1016/j.indmarman.2019.03.007
Feng, C. M., Park, A., Pitt, L., Kietzmann, J., & Northey, G. (2020). Artificial intelligence in
marketing: A bibliographic perspective. Australasian Marketing Journal (AMJ).
https://doi.org/10.1016/j.ausmj.2020.07.006
Frempong, J., Chai, J., Ampaw, E. M., Amofah, D. O., & Ansong, K. W. (2020). The
relationship among customer operant resources, online value co-creation and
electronic-word-of-mouth in solid waste management marketing. Journal of Cleaner
Production, 248, 119228. https://doi.org/10.1016/j.jclepro.2019.119228
Gölgeci, I., & Kuivalainen, O. (2020). Does social capital matter for supply chain resilience?
The role of absorptive capacity and marketing-supply chain management alignment.
Industrial Marketing Management, 84, 63–74.
https://doi.org/10.1016/j.indmarman.2019.05.006
Guo, R., Zhang, W., Wang, T., Li, C. B., & Tao, L. (2019). Corrigendum to “Timely or
Considered? Brand trust repair strategies and mechanism after greenwashing in
China-from a legitimacy perspective” [INDUSTRIAL MARKETING MANAGEMENT–
Volume 72 and page:127–137]. Industrial Marketing Management, 82, 309.
https://doi.org/10.1016/j.indmarman.2019.01.001
Gursoy, D. (2018). Future of hospitality marketing and management research. Tourism
Management Perspectives, 25, 185–188. https://doi.org/10.1016/j.tmp.2017.11.008
He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social
responsibility and marketing philosophy. Journal of Business Research, 116, 176–
182. https://doi.org/10.1016/j.jbusres.2020.05.030
Herhausen, D., Miočević, D., Morgan, R. E., & Kleijnen, M. H. P. (2020). The digital marketing
capabilities gap. Industrial Marketing Management, 90, 276–290.
https://doi.org/10.1016/j.indmarman.2020.07.022
Ho, F. N., & Huang, C. (2020). The interdependencies of marketing capabilities and
operations efficiency in hospitals. Journal of Business Research, 113, 337–347.
https://doi.org/10.1016/j.jbusres.2019.09.037
Hong, P. V., & Nguyen, T.-T. (2020). Factors affecting marketing strategy of logistics business
– Case of Vietnam. The Asian Journal of Shipping and Logistics.
https://doi.org/10.1016/j.ajsl.2020.03.004
Hossain, T. M. T., Akter, S., Kattiyapornpong, U., & Dwivedi, Y. (2020). Reconceptualizing
Integration Quality Dynamics for Omnichannel Marketing. Industrial Marketing
Management, 87, 225–241. https://doi.org/10.1016/j.indmarman.2019.12.006
Image 1Call for papers: Current trends and innovations in marketing management. (2020).
European Management Journal, 38(1), 1–2.
https://doi.org/10.1016/j.emj.2019.08.009
Jung, J., Kim, S. J., & Kim, K. H. (2020). Sustainable marketing activities of traditional fashion
market and brand loyalty. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2020.04.019
Jung, S. H., & Jeong, Y. J. (2020). Twitter data analytical methodology development for
prediction of start-up firms’ social media marketing level. Technology in Society, 63,
101409. https://doi.org/10.1016/j.techsoc.2020.101409
Kemper, J. A., Ballantine, P. W., & Hall, C. M. (2020a). The role that marketing academics
play in advancing sustainability education and research. Journal of Cleaner
Production, 248, 119229. https://doi.org/10.1016/j.jclepro.2019.119229
Kemper, J. A., Ballantine, P. W., & Hall, C. M. (2020b). Sustainability worldviews of marketing
academics: A segmentation analysis and implications for professional development.
Journal of Cleaner Production, 271, 122568.
https://doi.org/10.1016/j.jclepro.2020.122568
Khan, H. (2020). Is marketing agility important for emerging market firms in advanced
markets? International Business Review, 29(5), 101733.
https://doi.org/10.1016/j.ibusrev.2020.101733
Kim, K. H., & Kim, E. Y. (2020). Fashion marketing trends in social media and sustainability in
fashion management. Journal of Business Research, 117, 508–509.
https://doi.org/10.1016/j.jbusres.2020.06.001
King, C., So, K. K. F., DiPietro, R. B., & Grace, D. (2020). Enhancing employee voice to
advance the hospitality organization’s marketing capabilities: A multilevel
perspective. International Journal of Hospitality Management, 91, 102657.
https://doi.org/10.1016/j.ijhm.2020.102657
Ko, E. (2019). Bridging Asia and the world: Global platform for the Interface between
marketing and management. Journal of Business Research, 99, 350–353.
https://doi.org/10.1016/j.jbusres.2018.12.061
Ko, E. (2020). Bridging Asia and the world: Searching for academic excellence and best
practice in marketing and management. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2020.06.049
Kohli, A. K., & Haenlein, M. (2020). Factors affecting the study of important marketing
issues: Implications and recommendations. International Journal of Research in
Marketing. https://doi.org/10.1016/j.ijresmar.2020.02.009
Kouropalatis, Y., Giudici, A., & Acar, O. A. (2019). Business capabilities for industrial firms: A
bibliometric analysis of research diffusion and impact within and beyond Industrial
Marketing Management. Industrial Marketing Management, 83, 8–20.
https://doi.org/10.1016/j.indmarman.2018.11.012
Kumar, B., Sharma, A., Vatavwala, S., & Kumar, P. (2020). Digital mediation in business-to-
business marketing: A bibliometric analysis. Industrial Marketing Management, 85,
126–140. https://doi.org/10.1016/j.indmarman.2019.10.002
Kumar, V., Ramachandran, D., & Kumar, B. (2020). Influence of new-age technologies on
marketing: A research agenda. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2020.01.007
Kwok, L., Tang, Y., & Yu, B. (2020). The 7 Ps marketing mix of home-sharing services: Mining
travelers’ online reviews on Airbnb. International Journal of Hospitality
Management, 90, 102616. https://doi.org/10.1016/j.ijhm.2020.102616
Labanauskaitė, D., Fiore, M., & Stašys, R. (2020). Use of E-marketing tools as communication
management in the tourism industry. Tourism Management Perspectives, 34,
100652. https://doi.org/10.1016/j.tmp.2020.100652
Lacka, E., Chan, H. K., & Wang, X. (2020). Technological advancements and B2B international
trade: A bibliometric analysis and review of industrial marketing research. Industrial
Marketing Management, 88, 1–11.
https://doi.org/10.1016/j.indmarman.2020.04.007
Lim, W. M., Ahmed, P. K., & Ali, M. Y. (2019). Data and resource maximization in business-to-
business marketing experiments: Methodological insights from data partitioning.
Industrial Marketing Management, 76, 136–143.
https://doi.org/10.1016/j.indmarman.2018.08.007
Lindgreen, A., & Anthony Di Benedetto, C. (2018). Citation classics from Industrial Marketing
Management: Celebrating forty-seven years of publications on business-to-business
marketing management. Industrial Marketing Management, 73, 1–6.
https://doi.org/10.1016/j.indmarman.2017.10.003
Lindgreen, A., Di Benedetto, C. A., Geersbro, J., & Ritter, T. (2018). Past, present, and future
business-to-business marketing research. Industrial Marketing Management, 69, 1–
4. https://doi.org/10.1016/j.indmarman.2018.01.022
Liu, W., Yan, X., Li, X., & Wei, W. (2020). The impacts of market size and data-driven
marketing on the sales mode selection in an Internet platform based supply chain.
Transportation Research Part E: Logistics and Transportation Review, 136, 101914.
https://doi.org/10.1016/j.tre.2020.101914
Lytras, M., Visvizi, A., Zhang, X., & Aljohani, N. R. (2020). Cognitive computing, Big Data
Analytics and data driven industrial marketing. Industrial Marketing Management.
https://doi.org/10.1016/j.indmarman.2020.03.024
Ma, L., & Sun, B. (2020). Machine learning and AI in marketing – Connecting computing
power to human insights. International Journal of Research in Marketing.
https://doi.org/10.1016/j.ijresmar.2020.04.005
Mandják, T., Lavissière, A., Hofmann, J., Bouchery, Y., Lavissière, M. C., Faury, O., & Sohier,
R. (2019). Port marketing from a multidisciplinary perspective: A systematic
literature review and lexicometric analysis. Transport Policy, 84, 50–72.
https://doi.org/10.1016/j.tranpol.2018.11.011
Markovitch, D. G., Huang, D., & Ye, P. (2020). Marketing intensity and firm performance:
Contrasting the insights based on actual marketing expenditure and its SG&A proxy.
Journal of Business Research, 118, 223–239.
https://doi.org/10.1016/j.jbusres.2020.06.032
Martínez-López, F. J., Merigó, J. M., Gázquez-Abad, J. C., & Ruiz-Real, J. L. (2020). Industrial
marketing management: Bibliometric overview since its foundation. Industrial
Marketing Management, 84, 19–38.
https://doi.org/10.1016/j.indmarman.2019.07.014
Maynard, M. T., Falcone, E. C., Petersen, K. J., Fugate, B. S., & Bonney, L. (2020). Conflicting
paradigms in manufacturing and marketing decisions: The effects of situational
awareness on team performance. International Journal of Production Economics,
230, 107801. https://doi.org/10.1016/j.ijpe.2020.107801
Mero, J., Tarkiainen, A., & Tobon, J. (2020). Effectual and causal reasoning in the adoption of
marketing automation. Industrial Marketing Management, 86, 212–222.
https://doi.org/10.1016/j.indmarman.2019.12.008
Möller, K., & Halinen, A. (2018). IMP thinking and IMM: Co-creating value for business
marketing. Industrial Marketing Management, 69, 18–31.
https://doi.org/10.1016/j.indmarman.2018.01.025
Naudé, P., & Sutton-Brady, C. (2019). Relationships and networks as examined in Industrial
Marketing Management. Industrial Marketing Management, 79, 27–35.
https://doi.org/10.1016/j.indmarman.2019.03.006
Nys, G., & Fillet, M. (2018). Microfluidics contribution to pharmaceutical sciences: From drug
discovery to post marketing product management. Journal of Pharmaceutical and
Biomedical Analysis, 159, 348–362. https://doi.org/10.1016/j.jpba.2018.07.011
Olson, E. M., Slater, S. F., Hult, G. T. M., & Olson, K. M. (2018). The application of human
resource management policies within the marketing organization: The impact on
business and marketing strategy implementation. Industrial Marketing
Management, 69, 62–73. https://doi.org/10.1016/j.indmarman.2018.01.029
Peng, X., Alpert, K., & Hsu, G. C.-M. (2020). Switching between superannuation funds: Does
performance and marketing matter? Pacific-Basin Finance Journal, 63, 101431.
https://doi.org/10.1016/j.pacfin.2020.101431
Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E., & Wirtz, J. (2020). The
Role of Marketing in Digital Business Platforms. Journal of Interactive Marketing, 51,
72–90. https://doi.org/10.1016/j.intmar.2020.04.006
Rumpf, C., Boronczyk, F., & Breuer, C. (2020). Predicting consumer gaze hits: A simulation
model of visual attention to dynamic marketing stimuli. Journal of Business
Research, 111, 208–217. https://doi.org/10.1016/j.jbusres.2019.03.034
Rust, R. T. (2020b). Outside-in marketing: Why, when and how? Industrial Marketing
Management, 89, 102–104. https://doi.org/10.1016/j.indmarman.2019.12.003
Sadjadi, E. N. (2020). Service dominant logic of marketing in smart grids. The Electricity
Journal, 33(7), 106797. https://doi.org/10.1016/j.tej.2020.106797
Saura, J. R. (2020). Using Data Sciences in Digital Marketing: Framework, methods, and
performance metrics. Journal of Innovation & Knowledge.
https://doi.org/10.1016/j.jik.2020.08.001
Seyfi, S., & Hall, C. M. (2020). Sanctions and tourism: Conceptualisation and implications for
destination marketing and management. Journal of Destination Marketing &
Management, 15, 100381. https://doi.org/10.1016/j.jdmm.2019.100381
Shah, D., & Murthi, B. P. S. (2020). Marketing in a data-driven digital world: Implications for
the role and scope of marketing. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2020.06.062
Shankar, V., & Kushwaha, T. (2020). Omnichannel marketing: Are cross-channel effects
symmetric? International Journal of Research in Marketing.
https://doi.org/10.1016/j.ijresmar.2020.09.001
Sinčić Ćorić, D., Lučić, A., Brečić, R., Šević, A., & Šević, Ž. (2020). An Exploration of Start-ups’
Sustainable Marketing Orientation (SMO). Industrial Marketing Management, 91,
176–186. https://doi.org/10.1016/j.indmarman.2020.09.002
Sun, W., & Ding, Y. (2020). Corporate social responsibility and cash flow volatility: The
curvilinear moderation of marketing capability. Journal of Business Research, 116,
48–59. https://doi.org/10.1016/j.jbusres.2020.05.016
Sun, W., Ding, Z., & Price, J. (2020). Board structure and firm capability: An environment-
embedded relationship between board diversity and marketing capability. Industrial
Marketing Management, 90, 14–29.
https://doi.org/10.1016/j.indmarman.2020.06.010
Sun, W., Ding, Z., Xu, X., & Cui, K. (2020). Internationalization and firm default risk: The roles
of environmental dynamism and marketing capability. Journal of Business Research,
121, 142–153. https://doi.org/10.1016/j.jbusres.2020.08.027
Tan, T. A. G., & Vicente, A. J. (2019). An innovative experiential and collaborative learning
approach to an undergraduate marketing management course: A case of the
Philippines. The International Journal of Management Education, 17(3), 100309.
https://doi.org/10.1016/j.ijme.2019.100309
Tang, A. D., Chang, M.-L., Wang, T.-H., & Lai, C.-H. (2020). How to create genuine happiness
for flight attendants: Effects of internal marketing and work-family interface. Journal
of Air Transport Management, 87, 101860.
https://doi.org/10.1016/j.jairtraman.2020.101860
Tkaczynski, A., Rundle-Thiele, S., & Truong, V. D. (2020). Influencing tourists’ pro-
environmental behaviours: A social marketing application. Tourism Management
Perspectives, 36, 100740. https://doi.org/10.1016/j.tmp.2020.100740
Tsai, P.-H., Lin, G.-Y., Zheng, Y.-L., Chen, Y.-C., Chen, P.-Z., & Su, Z.-C. (2020). Exploring the
effect of Starbucks’ green marketing on consumers’ purchase decisions from
consumers’ perspective. Journal of Retailing and Consumer Services, 56, 102162.
https://doi.org/10.1016/j.jretconser.2020.102162
Udir Mišič, K., & Podnar, K. (2019). Perception of city management, fellow residents, and
Perceived External Prestige (PEP) as antecedents of city affective commitment—The
city marketing perspective. Cities, 84, 66–74.
https://doi.org/10.1016/j.cities.2018.04.016
Wang, H., Ko, E., Woodside, A., & Yu, J. (2020). SNS marketing activities as a sustainable
competitive advantage and traditional market equity. Journal of Business Research.
https://doi.org/10.1016/j.jbusres.2020.06.005
Wang, Xinchun, & Lou, T. (2020). The effect of performance feedback on firms’ unplanned
marketing investments. Journal of Business Research, 118, 441–451.
https://doi.org/10.1016/j.jbusres.2020.07.015
Wang, Xiuli, Xiong, Y., & Zhao, W. (2020). Tobacco control challenges in China: Big data
analysis of online tobacco marketing information. International Journal of Nursing
Sciences, 7, S52–S60. https://doi.org/10.1016/j.ijnss.2020.07.002
Wang, Y., Hong, A., Li, X., & Gao, J. (2020). Marketing innovations during a global crisis: A
study of China firms’ response to COVID-19. Journal of Business Research, 116, 214–
220. https://doi.org/10.1016/j.jbusres.2020.05.029
Xiang, Z., & Xu, M. (2020). Dynamic game strategies of a two-stage remanufacturing closed-
loop supply chain considering Big Data marketing, technological innovation and
overconfidence. Computers & Industrial Engineering, 145, 106538.
https://doi.org/10.1016/j.cie.2020.106538
Yang, Z., Jamal, A., & Zhou, L. (2020). Recent advances in identifying and theorizing the role
of immigrant entrepreneurs, ethnicity, and culture in industrial marketing. Industrial
Marketing Management. https://doi.org/10.1016/j.indmarman.2020.04.021
Zephaniah, C. O., Ogba, I.-E., & Izogo, E. E. (2020). Examining the effect of customers’
perception of bank marketing communication on customer loyalty. Scientific
African, 8, e00383. https://doi.org/10.1016/j.sciaf.2020.e00383
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social
media marketing and brand equity: The mediating role of consumers’ benefits and
experience. Journal of Business Research, 117, 256–267.
https://doi.org/10.1016/j.jbusres.2020.05.001
Zubair, M., Wang, X., Iqbal, S., Awais, M., & Wang, R. (2020). Attentional and emotional
brain response to message framing in context of green marketing. Heliyon, 6(9),
e04912. https://doi.org/10.1016/j.heliyon.2020.e04912