RENCANA BISNIS BIDAN & SPA KITA PRAKTIK MANDIRI BIDAN DENGAN LAYANAN

TAMBAHAN SPA
MARWAN HAKIM, Bayu Sutikno, S.E., Cand. Merc., Ph.D
Universitas Gadjah Mada, 2018 | Diunduh dari http://etd.repository.ugm.ac.id/

Daftar Isi

Lembar Judul.................................................................................................... i

Lembar Pengesahan ......................................................................................... ii

Lembar Pernyataan........................................................................................... iii

Kata Pengantar ................................................................................................. iv

Daftar Isi........................................................................................................... vi

Daftar Tabel ..................................................................................................... x

Daftar Gambar .................................................................................................. xi

Daftar Lampiran ............................................................................................... xiii

Intisari .............................................................................................................. xiv

Abstract ............................................................................................................ xv

Bab I Pendahuluan ........................................................................................... 1

1.1 Lingkungan Eksternal ............................................................................... 1

1.2 Lingkungan Internal .................................................................................. 7

1.3 Rumusan Masalah ..................................................................................... 9

1.4 Tujuan Penelitian ...................................................................................... 9

1.5 Manfaat Penelitian .................................................................................... 9

1.6 Sistematika Penulisan ............................................................................... 10

Bab II Landasan Teori ...................................................................................... 12

2.1 Praktik Mandiri Bidan ............................................................................... 12

2.1.1 Bidan ................................................................................................ 12

2.1.2 Praktik Mandiri Bidan ..................................................................... 12

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 RENCANA BISNIS BIDAN & SPA KITA PRAKTIK MANDIRI BIDAN DENGAN LAYANAN
TAMBAHAN SPA
MARWAN HAKIM, Bayu Sutikno, S.E., Cand. Merc., Ph.D
Universitas Gadjah Mada, 2018 | Diunduh dari http://etd.repository.ugm.ac.id/

2.1.2.1 Izin Penyelenggaraan Praktik Mandiri Bidan ...................... 13

2.1.2.2 Layanan Praktik Mandiri Bidan ........................................... 17

2.2 Spa............................................................................................................. 23

2.2.1 Spa Anak ......................................................................................... 24

2.2.1.1 Renang Bayi ......................................................................... 25

2.2.1.2 Berendam Anak ................................................................... 25

2.2.1.3 Pijat Anak ............................................................................ 26

2.2.2 Spa Ibu ............................................................................................. 27

2.2.2.1 Lulur/ Scrub ......................................................................... 27

2.2.2.2 Mandi Susu .......................................................................... 28

2.2.2.3 Pijat Ibu ................................................................................ 29

2.2.2.4 Perawatan Kulit Wajah ........................................................ 29

2.2.2.4.1 Totok Wajah ........................................................ 29

2.2.2.4.2 Facial .................................................................. 30

2.2.2.4.3 Oxy Nutrision ...................................................... 31

2.2.2.4.4 Peeling ................................................................. 31

2.2.2.4.5 Mikrodermabrasi ................................................. 32

2.2.2.4.6 Golden Lifting ..................................................... 32

2.2.2.4.7 Dermarolling ....................................................... 33

2.2.2.4.8 BB Glow Skin ...................................................... 33

2.3 Rencana Bisnis .......................................................................................... 34

2.3.1 Definisi Rencana Bisnis .................................................................. 34

2.3.2 Manfaat Rencana Bisnis .................................................................. 35

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 RENCANA BISNIS BIDAN & SPA KITA PRAKTIK MANDIRI BIDAN DENGAN LAYANAN
TAMBAHAN SPA
MARWAN HAKIM, Bayu Sutikno, S.E., Cand. Merc., Ph.D
Universitas Gadjah Mada, 2018 | Diunduh dari http://etd.repository.ugm.ac.id/

2.3.3 Tujuan Rencana Bisnis .................................................................... 37

2.3.4 Komponen Rencana Bisnis.............................................................. 38

2.4 Analisis Sensitivitas ................................................................................. 48

2.5 Analisis Kelayakan bisnis ......................................................................... 48

2.6 Strategi Keluar .......................................................................................... 50

Bab III Metodologi Penelitian .......................................................................... 52

3.1 Tingkat Analisis ........................................................................................ 52

3.2 Sumber dan Metode Pengumpulan Data ................................................... 52

3.3 Teknik Analisis Data ................................................................................. 53

Bab IV Strategi dan Rencana Bisnis ................................................................ 55

4.1 Deskripsi Bisnis ........................................................................................ 55

4.1.1 Layanan .......................................................................................... 57

4.1.1.1 Layanan Kebidanan ............................................................. 57

4.1.1.2 Layanan Spa Anak ............................................................... 61

4.1.1.3 Layanan Spa Ibu .................................................................. 64

4.1.1.4 Layanan Kunjungan ke Rumah ........................................... 69

4.1.2 Fasilitas ........................................................................................... 70

4.1.3 Lokasi .............................................................................................. 71

4.2 Rencana Pemasaran .................................................................................. 72

4.2.1 Pasar Sasaran .................................................................................. 72

4.2.2 Strategi Harga .................................................................................. 73

4.2.3 Strategi Promosi dan Media Promosi ............................................. 75

4.3 Rencana Kerja Sama ................................................................................ 82

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 RENCANA BISNIS BIDAN & SPA KITA PRAKTIK MANDIRI BIDAN DENGAN LAYANAN
TAMBAHAN SPA
MARWAN HAKIM, Bayu Sutikno, S.E., Cand. Merc., Ph.D
Universitas Gadjah Mada, 2018 | Diunduh dari http://etd.repository.ugm.ac.id/

4.4 Rencana Operasi ....................................................................................... 83

4.4.1 Rencana Produksi ............................................................................ 84

4.4.2 Alur Pemesanan Layanan Bidan & Spa Kita................................... 85

4.4.2 Denah ............................................................................................... 86

4.4.3 Pemilihan Interior ............................................................................ 89

4.5 Rencana Organisasi ................................................................................... 91

4.5.1 Sumber Daya Manusia .................................................................... 91

4.5.2 Pelatihan dan Pengembangan .......................................................... 95

4.5.3 Kesepakatan Karyawan ................................................................... 95

4.6 Rencana Keuangan .................................................................................... 96

4.6.1 Asumsi dan Proyeksi Biaya ............................................................. 96

4.6.2 Proyeksi Pendapatan ........................................................................ 99

4.6.3 Proyeksi Laba Rugi ......................................................................... 100

4.6.4 Proyeksi Arus Kas ........................................................................... 100

4.6.5 Kelayakan Investasi ......................................................................... 101

4.7 Manajemen Risiko .................................................................................... 102

4.8 Strategi Keluar .......................................................................................... 104

Bab V Rencana Aksi ........................................................................................ 106

5.1 Waktu dan Kegiatan .................................................................................. 106

5.2 Penanggungjawab ..................................................................................... 108

5.3 Ukuran Kinerja.......................................................................................... 109

Daftar Pustaka .................................................................................................. 110

Lampiran .......................................................................................................... 114

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