Rakamin Academy

Market Research
Created by: • Dewi Nur
• Adi Yana
• Arum Sekar
• Nobel Winardi
• Safitri Febriyani
 Agenda

01 02 03
Qualitative Research Question Create User Persona Get Insight
 Qualitative Method

We discuss with the client and the client objective is his market target to retailers and he wants to know the
behavior of potential buyers in buying bedsheets from online store.

We use qualitative research method to dig dive and get the picture of the potential buyers behavior and
interview our client about his past buyers demographic so we know what the effective strategy to get the
potential buyer attention to buy our client products.

We asked to 7 youngsters and 6 adults for this research.

 Qualitative Question

We asked question about:

• Their perception when buying bedsheet from online store
• Their preference in determining buying bedsheet product
• Their intensity in buying bedsheet
• Their behavior as they go through buying from online store
• Their daily consume times related in bedroom
 Qualitative Question

1. Berapa usia Anda?

2. Domisili tempat tinggal Anda?
3. Apa profesi Anda saat ini?
4. Berapa kira-kira pendapatan Anda perbulan?
5. Berapa lama waktu yang dihabiskan di kamar?
6. Apa saja yang biasanya dilakukan di kamar, selain tidur?
7. Apa yang membuat Anda percaya kepada akun bisnis dalam membeli suatu produk?
8. Apa yang menjadi prioritas Anda dalam membeli sprei?
9. Apakah Anda termasuk orang yang membeli sprei sesuai domisili Anda?
10. Seberapa sering anda membeli sprei dalam 1 tahun?
 Cu s t o m e r p e r s o n a

Aruna
Berapa lama waktu yang dihabiskan di kamar? 11 Jam
Apa saja yang biasanya dilakukan di kamar, selain tidur? Mendengarkan Musik, Main Handphone,
Bekerja
Apa yang membuat Anda percaya kepada akun bisnis dalam membeli suatu produk? Testimoni &
foto produknya yang meyakinkan
Apa yang menjadi prioritas Anda dalam membeli sprei? Harga dan bahan
Apakah Anda termasuk orang yang membeli sprei sesuai domisili Anda? Iya
Seberapa sering anda membeli sprei dalam 1 tahun? 2 Kali

Goals: Harga yang terjangkau dengan kualitas yang oke

Frustrations: Testimoni yang kurang dan foto produk yang kurang meyakinkan

Age: 24
Brand Influence:

Location: Jakarta, Indonesia

Job: Business Staff

Hobby: Eat, Update socmed

Personality: Introvert
SES: B
 Cu s t o m e r p e r s o n a

Nur
Berapa lama waktu yang dihabiskan di kamar? 4 Jam
Apa saja yang biasanya dilakukan di kamar, selain tidur? Main HP, Bekerja
Apa yang membuat Anda percaya kepada akun bisnis dalam membeli suatu produk? Testimoni &
fast respon
Apa yang menjadi prioritas Anda dalam membeli sprei? Bahan dan motif
Apakah Anda termasuk orang yang membeli sprei sesuai domisili Anda? Iya
Seberapa sering anda membeli sprei dalam 1 tahun? 4 Kali

Goals: Bahan sprei nya bagus, harganya murah

Frustrations: Testimoni yang kurang dan motifnya kurang variatif

Brand Influence:
Age: 35

Location: Bandung, Indonesia

Job: Housewife

Hobby: Watch TV
Personality: Extrovert
SES: B
 Insight

• There are two types Homey.yk buyers, youngsters and adults

• People have many activities and spend a lot of time on the bed so they need a comfy bedsheet
• Most people read testimonials first to trust the online shop
• Price and bedsheet materials into consideration for buying
• For the youngsters, they brand influence are Instagram while adults prefer from Facebook and commonly they
choose Shopee to buy a products.
 How to Improve

• We targeting to both type Homey.yk buyers with Instagram and optimize the Shopee
• We need to gather buyers testimonials so the potential buyers can believe Homey.yk store
• We have to more promote the Homey.yk selling point (cheap price and comfy)
• We need to make an eye catchy photo product so people can considered to buy