PRE-THESIS
NIM : 2440109751
Nim : 2440109751
Mahasiswa,
KATA PENGANTAR.................................................................................................i
DAFTAR ISI..............................................................................................................iii
DAFTAR TABEL......................................................................................................iv
DAFTAR GAMBAR..................................................................................................v
BAB I............................................................................................................................1
1.1 Latar belakang.....................................................................................................1
1.2 Rumusan masalah.............................................................................................12
1.3 Ruang Lingkup..................................................................................................12
1.4 Tujuan penelitian...............................................................................................12
1.5 SOTA (State of The Art)...................................................................................12
1.6 Manfaat penelitian.............................................................................................17
BAB II........................................................................................................................19
2.1 Grand Theory....................................................................................................19
2.1.1 Strategic Management................................................................................19
2.2 Middle Theory...................................................................................................20
2.2.1 Dynamic Capabilities.................................................................................20
2.3 Applied Theory..................................................................................................21
2.3.1 Innovation Entrepreneurship Theory..........................................................21
2.4 Variable.............................................................................................................22
2.4.1 Business Survival.......................................................................................22
2.4.2 Adaptive Capability....................................................................................23
2.4.3 Process Innovation.....................................................................................23
2.4.4 Social Media Agility..................................................................................24
2.5 Kerangka Pemikiran..........................................................................................25
2.6 Hipotesis............................................................................................................26
2.6.1 Hubungan Adaptive Capability dengan Business Survival........................26
2.6.2 Hubungan Social Media Agility dengan Business Survival......................27
2.6.3 Hubungan Adaptive Capability dengan Process Innovation......................27
2.6.4 Hubungan Social Media Agility dengan Process Innovation.....................28
2.6.5 Hubungan Process Innovation dengan Business Survival.........................28
2.6.6 Hubungan Process Innovation sebagai variable mediasi antara Adaptive
Capability terhadap Business Survival................................................................29
2.6.7 Hubungan Process Innovation sebagai variable mediasi antara Social Media
Agility terhadap Business Survival.....................................................................29
2.6.8 Rumusan Hipotesis.....................................................................................30
BAB III......................................................................................................................32
3.1 Metode Analisis Data...................................................................................32
3.2 Populasi Penelitian.......................................................................................32
3.3 Sampel Penelitian.........................................................................................33
3.4 Jenis dan Sumber Data Penelitian................................................................33
REFERENSI............................................................................................................35
RIWAYAT HIDUP..................................................................................................41
Mengetahui,
Pembimbing
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Absensi Konsultasi
Tgl Materi Saran Paraf
Pengajuan
Arah panah variable
Model
Government Support
19 Januari 2023 Penelitian
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Hasil Revisi
lanjut penulisan Bab 1.1
Kedua
Nim : 2440109751
Nama : Farestu Aprilia Kurnianti
Jurusan : Management
Judul : Pengaruh Adaptive Capability, Process Innovation, dan Social Media
Agility terhadap Business Survival UMKM Kuliner Khas Indonesia
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