BAB 3

VISI,MISI DAN TUJUAN

PERUSAHAAN
PENGERTIAN VISI
Vision

Fred David,
Visi merupakan :
Agreement on the basic vision for which the firm strives to achieve
in the long run is critically important to the firm’s success.
Vision (cont’)

“What do we want to become?”

Vision (cont’)

Clear Business
Vision

Comprehensive
Mission Statement
Vision Statement Examples

A national organization which represents its members in all aspects

of poultry and eggs on both a national and international level.

-- U.S. Poultry & Egg Association

CONTOH VISI, MISI DAN TUJUAN PNJ
 PENGERTIAN MISI

Menurut Pearche dan Robinson (1991) adalah sbb:

“ The fundamental purpose that sets firm apart of other firms of its
type and indentifies the scope of its operations in product and
market terms.”
Pengertian Misi
(lanjutan)

Misi perusahaan merupakan jawaban

terhadap apa bisnis kita saat ini dan
masa yang akan datang.
Dengan demikian MISI dapat
didefinisikan sebagai suatu sasaran
(pernyataan) organisasi/perusahaan yang
membedakan organisasi (perusahaan)
dengan organisasi yang lain.
Tujuan PNJ
Mission Statement Examples

John Deere has grown and prospered

through a long-standing partnership with
the world’s most productive farmers.
Today, John Deere is a global company
with several equipment operations and
complementary service businesses.
These businesses are closely
interrelated, providing the company with
significant growth opportunities and
other synergistic benefits.

-- John Deere, Inc.

Mission Statement Examples
 Menjaga keterkaitan dan relevansi seluruh kegiatan
pendidikan dengan kebutuhan pembangunan sosial
ekonomis dan industri secara global
 Melakukan kerjasama dengan berbagai pihak, baik
di dalam maupun di luar negeri, agar pengetahuan
dan keterampilan yang diajarkan selalu mutakhir
dan tepat guna penerapannya
 Membangun komunita BiNusian yang menganut
budaya, nilai-nilai dan ethos kerja Bina Nusantara”.

Universitas Bina Nusantara,

Jakarta
Fungsi Misi :

1. Membantu memfokuskan kemampuan sumber

daya manusia pada arah yang jelas.
 
2. Mencegah organisasi menghadapi konflik
antar tujuan masing-masing bagian.
 
3. Memberikan alasan yang jelas dalam
pengalokasian sumber daya
 
Fungsi Misi (lanjutan):

4. Menetapkan sejumlah tanggung jawab yang

luas dalam organisasi
 
5. Berfungsi sebagai dasar dalam penyusunan
tujuan - tujuan organisasi
 Faktor-faktor Yang Mempengaruhi
Penyusunan Misi
1.   Kekuatan lingkungan eksternal
 
2.   Sumber daya perusahaan dan
lingkungan
intern:
 
a. Hubungan kekuatan di kalangan intern
 
b. Kekuatan potensial dari peserta level bawah
dalam menahan informasi dan gagasan
Sumber daya perusahaan dan lingkungan intern
(lanjutan):

c. Hubungan politik internal

 
d. Sistem nilai pada eksekutif puncak

e. Kesadaran manajemen tentang keputusan

masa lampau dan perkembangan
perusahaan
Misi PNJ
Tujuan PNJ
Visi dan Misi Bank Mandiri

Visi Bank Mandiri

Menjadi Lembaga Keuangan Indonesia yang paling dikagumi dan

selalu Progresif.

Misi Bank Mandiri

1. Berorientasi pada pemenuhan kebutuhan pasar
2. Mengembangkan sumber daya manusia professional
3. Memberi keuntungan yang maksimal bagi stakholder
4. Melaksanakan manajemen terbuka
5. Peduli terhadap kepentingan masyarakat dan lingkungan
Faktor-faktor Yang Mempengaruhi Perubahan Misi
Importance of Mission

Benefits from a strong mission

Unanimity of Purpose

Resource Allocation
Mission
Organizational Climate

Focal point for work

structure
Effective Missions

Broad in scope
Broad in scope
Generate strategic alternatives
Generate strategic alternatives
Not overly specific
Not overly specific
Reconciles interests among
Reconciles interests among
diverse
diversestakeholders
stakeholders
Finely balanced between
Finely balanced between
specificity
specificity&&generality
generality
Effective Missions

Arouse positive feelings &

Arouse positive feelings &
emotions
emotions
Motivate readers to action
Motivate readers to action
Generate favorable impression
Generate favorable impression
of
ofthe
thefirm
firm
Effective Missions

Reflect future growth

Reflect future growth
Provide criteria for strategy
Provide criteria for strategy
selection
selection
Basis for generating &
Basis for generating &
evaluating
evaluatingstrategic
strategicoptions
options
Are dynamic in nature
Are dynamic in nature
Mission & Customer Orientation – Vern
McGinnis

 Define what the organization is

 Define what it aspires to be

 Limited to exclude some ventures

 Broad enough to allow for growth

 Distinguishes firm from all others
 Stated clearly – understood by all
Mission & Customer Orientation

An Effective Mission Statement --

 Anticipates customer needs

 Identifies customer needs

 Provides product/service to satisfy needs

Social Policy & Mission

Managerial philosophy shapes social policy --

Affects development of vision & mission

Responsibilities to –
 Consumers
 Environmentalists
 Minorities
 Communities
Social Policy & Mission

Social policy should be integrated in all

strategic-management activities.

Mission should convey the social responsibility

of the firm
 Products
Services Markets
Customers

Technology

Employees
Mission
Elements

Survival
Growth
Profit
Public
Image
Self-Concept Philosophy
CONTOH: THE ESQ WAY 165

ZERO MIND PROCESS

1

MENTAL BUILDING
6
6 PRINSIP
MISSION STATEMENT
PENETAPAN MISI

CHARACTER BUILDING
PEMBANGUNAN
KARAKTER
5
SELF CONTROL
PENGENALAN DIRI

STRATEGIC
COLLABORATION SINERGI

TOTAL ACTION
LANGKAH TOTAL
32