BSE – 3.7/4.7.1-4.7.

2/2/8 2017

It’s time to sell

1. Identity
a. Nama Mata Pelajaran : BAHASA & SASTRA INGGRIS
b. Semester :2
c. Kompetensi Dasar :

3.7 Membedakan fungsi sosial, struktur teks, dan unsur kebahasaan

beberapa teks khusus dalam bentuk iklan dengan memberi dan
meminta informasi terkait kegiatan (event), sesuai dengan konteks
penggunaannya
4.7 Iklan kegiatan (event)
4.7.1 Menangkap makna secara kontekstual terkait fungsi sosial, struktur
teks dan unsur kebahasaan teks khusus dalam bentuk iklan kegiatan
(event)
4.7.2 Menyusun teks khusus dalam bentuk iklan kegiatan (event), lisan
dan tulis, dengan memperhatikan fungsi sosial, struktur teks, dan
unsur kebahasaan, secara benar dan sesuai konteks

d. Materi Pokok : Iklan (advertisement)

e. Alokasi Waktu : 6 JP
f. Tujuan Pembelajaran :
Setelah belajar UKB
ini, kalian bisa
apa??

Dalam pembelajaran ini, kalian akan mempelajari

beberapa bentuk iklan. Kalian diharapkan bisa membedakan
fungsi sosial, struktur teks, unsur kebahasaan dan informasi
yang ada dalam iklan yang kalian baca, kemudian
menangkap makna dan menyusun teks khusus dalam
bentuk iklan. Kalian juga diharapkan dapat mengakses,
memahami, dan menggunakan informasi dengan cerdas,
serta dapat mengembangkan keterampilan Abad 21 seperti
berpikir kritis, berkomunikasi, berkolaborasi, berkreasi.
 g. Materi Pembelajaran
 Faktual :
Fungsi sosial, struktur teks, unsur kebahasaan, dan informasi yang ada dalam iklan
(advertisement)
 Konseptual :
Definisi, jenis, dan tujuan iklan (advertisement)
 Prosedural :
Penggunaan iklan (advertisement) dalam kehidupan sehari-hari
Materi tersebut dapat kalian baca antara lain pada Buku Teks Pelajaran
tentang iklan (advertisement), yaitu Theresia Sudarwati.2013.Path way
to english 1.Jakarta: Penerbit Erlangga, dan sumber lain yang terkait
dengan materi iklan kegiatan (event advertisement).

2. Mind Map

PURPOSE SOSIAL FUNCTION

EVENT
KINDS ADVERTISEMENT STRUCTURE

DEFINITION LANGUAGE FEATURE

CHARACTERISTICS

3. Learning Activity
1) Read and learn the materials
about advertisement from
different sources
BAGAIMANA 2) Complete all the tasks in this
CARA “UKB”
BELAJAR 3) You can work individually or
dengan with your friend(s), and if you
have finished with all the tasks,
UKB ini? you may take the formative test
and continue to the next “UKB.”
a. Brain Storming

Before learning the material, observe the picture below and answer the
questions.

Observe the picture and answer the following

questions.
Have you ever been to any comedy show?
How do you usually get the information
about the show?
If you see the flier entitled “Comedy Night,”
what information that you will see?
Do you need to get a ticket into the show?

WHAT’S After answering the questions above,

learn some vocabularies related to the
NEXT? topic.

In order to understand the material, first you learn these words

Read and learn some words that are used in this section.

WORD DEFINITION
Advertisement A piece of writing that tries to persuade people to buy a product or
service, or a piece of text that tells people about a job, etc
Persuasive able to cause people to do or believe something
Eye catching Attractive
Job vacancy Job that is available for someone new to do

To check your understanding on the words, fill in the blanks with the most appropriate
words you have just learnt.
1. We weren't shown any … evidence that he had committed the crime.
2. I applied for the position as soon as I read … on the newspaper yesterday.
3. Before deciding to buy this product, I have already well-informed by its ….
b. Main Activity

TASK 1
Observe these two pictures and match them with the words available under the
pictures. It is suitable product being advertised.

Movie Comedy performance Beauty mask Beauty cream

Finish?
Now, you understand well what products are being advertised by
the two pictures above.
Next, read and understand the different kinds of advertisement below.

Read and understand the different kinds of advertisement below.

1 2
 3 4

Answer the following questions.

Are all of those pictures above advertisement? Why?
What do you think the purpose of the writer to write those advertisements?
What kinds of advertisements are they?
Do you find the similarity(s) on the pictures above?
If your answer is ‘yes’, answer these questions: how can they be similar? In what way they
are similar?

If you find difficulty in answering the questions above, read the

guidance below.

In order to help you answer the questions above, read these following guidelines.
1. Read the definition of advertisement.
2. Read the information found on the pictures.
3. Note down important information from each picture.
4. Categorize the information you have collected.