Fiona Suwana1, Alila Pramiyanti2, Ira Mayangsari3, Reni Nuraeni4, Yasinta Firdaus5
alilapramiyanti@telkomuniversity.ac.id2
ABSTRACT
This study examines the depth (frequency), and width (different types) of digital media use related to COVID-19 pandemic
by Indonesian Gen Z. Participants consist of Gen Z that born between 1995-2010 and come from several regions. A survey
towards 326 participants found that WhatsApp, Instagram, and YouTube are platforms that were used by Gen Z in their
daily life. Meanwhile, this generation chose WhatsApp as the platform to share information on COVID-19 and other
platforms like Instagram and Twitter to receive and post information, image, video, opinion, and personal experiences
related to COVID-19. Findings also show that in daily life, the participants can be categorised as heavy users because they
spent more than four hours a day to use digital media. In contrast, they only spent less than an hour per day to find and
share information about COVID-19. Therefore, this study argues that there are differences of media preferences in daily
life and toward information related to COVID-19.
ABSTRAK
Penelitian ini mengkaji kedalaman (frekuensi), dan luasnya (jenis-jenis) penggunaan media digital terkait pandemi
COVID-19 oleh Generasi Z Indonesia. Responden terdiri dari Gen Z yang lahir antara tahun 1995-2010 dan berasal dari
beberapa daerah di Indonesia. Survei terhadap 326 responden menemukan bahwa WhatsApp, Instagram, dan YouTube
merupakan platform yang digunakan oleh Gen Z dalam kesehariannya. Sementara itu, generasi ini memilih WhatsApp
sebagai platform untuk berbagi informasi tentang COVID-19 dan platform lain seperti Instagram dan Twitter untuk
menerima dan memposting informasi, gambar, video, opini, dan pengalaman pribadi terkait COVID-19. Temuan juga
menunjukkan bahwa dalam kehidupan sehari-hari, para partisipan termasuk kategori pemakai frekuensi tinggi (heavy
user) karena mereka menghabiskan waktu lebih dari empat jam sehari untuk menggunakan media digital. Sebaliknya,
mereka hanya menghabiskan waktu kurang dari satu jam per hari untuk mencari dan berbagi informasi tentang
COVID-19. Oleh karena itu, penelitian ini berpendapat bahwa terdapat perbedaan preferensi media dalam kehidupan
sehari-hari dan terhadap informasi terkait COVID-19.
“D - Digital – generation”, “R - Responsibility using the term of depth (frequency) and width
– generation” (Csobanka, 2016, p. 67). Gen (different types) with “depth is defined as the
Z uses digital media for varied purposes, e.g., amount or frequency of use and width as the
“developing and maintaining connections, number of different uses” (Gatignon & Roberston,
building self-image, expressing thoughts and 1991 in Correa, 2016, p. 2). Meanwhile, the
emotions, and seeking entertainment” (Nuzulita survey is adapted from Park, Kee, & Valenzuela
& Subriadi, 2020, p. 1). Gen Z also makes the (2009) and Kim, Wang, & Oh (2016) with this
internet as their main source of information, and following questions: how frequently they use
its use is reflected in the large number of social social network sites for the following activities:
networking sites on which they have accounts “sharing or reposting stories, images, or videos
and frequently interact with others (Dabija, related to school events”; ‘ ‘discuss school
Bejan, & Tipi, 2018). Gen Z has adopted the events”; “posting personal experiences related to
internet as their way of life and can be described school events”; “sending messages/information
as mobile natives that have significant differences to classmates or other colleagues”; “sharing
digital media habits from older generations or reposting messages of classmates or other
(Fietkiewicz, Lins, Baran, & Stock, 2016). Gen colleagues”; and “sharing experiences about the
Z’s differences in media habit are important to school’s sporting events or activities.
explore in order to understand the affordance of There are many widely opened
digital media in youth perspectives. opportunities for developing countries through
Additionally, Indonesia is home to 160 digital media, and the government must stand
million digital media users with Youtube, on those opportunities. The high number of
WhatsApp, Facebook, Instagram, and Twitter Internet users, especially young productive
as their five primary platforms (Kemp, 2020), users, is a crucial investment to develop. Pippa
with Gen Z as the generation that dominates Norris (2001) argues that developing countries
the use of digital media. Nevertheless, there is are at significant advantages to elevate economic
little knowledge on the depth (frequency) and development and minimise their poverty
width (different types) of digital media use numbers with the help of digital technology.
by Indonesian Gen Z during the COVID-19 Therefore, the government needs to seriously
pandemic. Therefore, an investigation on pay attention to developing the country through
digital media practice during the pandemic in digital media use. Providing access to all levels
Indonesia becomes essential to understand Gen of society and improving the literacy of digital
Z preferences in posting and sharing information media use are some of the examples. However,
on COVID-19. In this research, digital the area of improvement is not always about
media use is limited to Facebook, Instagram, infrastructure and distribution only. Paying
Twitter, Youtube, TikTok, WhatsApp, Line, attention to building the digital access and skills
and Blog. These preferences could become of online users as well as offering pieces of
recommendations for Indonesian authorities to training for young people also become crucial.
create more effective communication channels. Moreover, many scholars argue that some
of the basic, yet most important, digital media
Digital Media Use literacy for civic life in the 21st century, are
Pew Research Centre has reported that social the ability to understand, analyse, and evaluate
media is used in working, politics and political online information and online news (Burroughs,
deliberation, communication patterns around Brocato, Hopper, & Sanders, 2009; E. Kim &
the globe, getting and sharing information Yang, 2016; Martens & Hobbs, 2015). Moreover,
about health, civic life, news consumption, Martens and Hobbs add that reading and writing
communities, teenage life, parenting, dating and abilities are essential to increase young people’s
even people’s level of stress (Perrinn, 2015). In critical skill of analysis in a digital age (Martens
the previous study, digital media use is defined & Hobbs, 2015). As they recommend that: “In
330 Jurnal Sosioteknologi Volume 19, No 3, Desember 2020
developing programs that support adolescent provides a space for Indonesian young people
civic engagement, it will be important to ensure to participate not only as consumers but also
that digital and media literacy programs provide as producers of ideas, knowledge and culture
rich and sustained learning opportunities for (Lim, 2013), to have freedom of expression,
engagement in reading comprehension, textual citizenship skills, and political mobilisation
analysis, close reading and writing composition (Ramli, 2012), and to join communities in
activities” (Martens & Hobbs, 2015, p. 134). The discussions for disseminating online (Author,
digital media literacy skills of reading, analysing, 2018, 2019). Indonesian young people prefer
evaluating, and creating online information information from the internet (new media) to
that is needed during global pandemic like newspapers and television as they believe online
COVID-19. Moreover, active digital media users more than conventional media (Author, 2013,
could serve as bridges between different social 2018), and online sources are more reliable for
media communities as they can help successful them (Gazali, 2014; Author, 2018)
public information in the pandemic. Also in Indonesia, even digital media
opens an opportunity for public discussions and
Digital Media Use And Indonesian Young more freedom compared to traditional media;
People moreover, online campaigns (blogs, Facebook,
Digital media have been increasingly used by and YouTube) have gained much broader
Indonesian society. Indonesia is the world’s awareness, in particular fundraising among
third-largest democracy and an emerging or students (Weiss, 2014) and Indonesian Muslim
developing country (Poushter, Bishop, & Chwe, women (Baulch & Author, 2018). However, there
2018) and is in the top five countries when is still a contradiction between digital media use
it comes to the number of social media users, and Indonesian youth, especially around issues
with the fourth-largest number of Facebook and digital access, use and expression. Therefore,
Instagram users respectively (Statista, 2020) young people should be given opportunities to
(Statista, 2020). Digital platforms like WhatsApp, learn and improve their digital media use and
Facebook and Instagram are now critical sources literacy, particularly those relating to positive
of news for Indonesians (Freedom House, 2019; effect from online content. These digital abilities
Author, 2018). Recent data from We Are Social are important as they would enable young people
and Hootsuite shows that YouTube has become to access, analyze and disseminate truthful
Indonesia’s most active social media platform information and useful content during global,
(88%), followed by Facebook (82%) and national, and local crisis during the pandemic of
Instagram (79%). In comparison, WhatsApp COVID-19.
(84%) has become the most active messenger or
chat application (88%), followed by Line (50%) METHODS
and Facebook Messenger (50%) (Kemp, 2020). This study is a descriptive quantitative research
Thus, Indonesia has become one of the top that queried digital media use among Indonesian
countries with the most prominent social media Gen Z. Data were collected by posting an online
users in the world. questionnaire link through several platforms
Based on data from the Ministry of including Twitter, Facebook, WhatsApp in
Information, Communication and Technology the beginning of the pandemic in Indonesia,
(KOMINFO, 2014) and Indonesian National March 2020. Then, the data were analyzed
Survey of Internet Users (APJII, 2018), using SPSS 25 program in order to obtain the
Indonesian young people are still the majority depth (frequency) and width (different types) of
of Internet and social media users. Indonesia digital media use. The data were examined by
also enjoys a thriving blogosphere among calculating Pearson Chi-square to find significant
the members of the growing urban middle differences between male and female of Gen
class (Freedom House, 2019). Digital media Z in using digital media. A cross tabulation
DIGITAL MEDIA USE OF... Suwana, Pramiyanti, Mayangsari, Nuraeni, Firdaus 331
Indonesian higher degree students (Athor, 2019) They were also sometimes using Twitter,
and Indonesian Muslim young women (Author, Line, online news portal. Surprisingly, not many
2018) showed that there is the digital migration of them are using TikTok daily. This generation
from Twitter and Facebook to Instagram. This spent more than 4 hours a day using WhatsApp,
is similar to previous research about Indonesian Instagram, and YouTube. The duration of using
young people who have shown they are more the other platforms is only between 1-2 hours.
interested in visual and audiovisual contents There is a familiarity of visual content like
(Author, 2018, 2019). The combination of young people sharing content with their friends
text and visual information in Indonesian using digital platforms (Tumblr, Facebook,
digital landscape has been growing to include or Instagram) and uploading photos or videos
animations, digital posters, memes, photos, and to platforms or YouTube (Hobbs, 2017).
videos (Lim, 2013; Yasih & Alamsyah, 2014). Meanwhile, YouTube has been the most popular
Therefore, digital media platforms with visual digital platforms in Indonesia lately (Kemp,
and audiovisual content have become more 2020)
prevalent in Indonesia. Figure 3 below shows Gen Z is familiar with technological
that WhatsApp, Instagram, and YouTube are advances in multimedia. A study from Ahmed
the most preferred media by male and female of (2019) shows that more than 50% of Gen Z use
Gen Z in their daily life. more than 9 hours in their smartphone. Further,
Supratman (2018) explains a similar Turner (2018) shows that Gen Z interacts and
result about Gen Z preferences of media use. communicates through the internet, and they
Instagram, Line, YouTube, WhatsApp, and have a digital bond with high emotional intensity
Facebook are ranked as the most popular to the to the internet.
less popular. YouTube is a global platform that In this study, Gen Z has confirmed they
can be used actively on a daily basis because have more time using the internet, and they like
it supports people to produce and distribute to have activity in their smartphone. Regarding
content. Another study (García Jiménez & COVID-19, Gen Z prefers to use Instagram and
Montes Vozmediano, 2019) describes that Twitter to receive, post, repost information,
YouTube becomes a new platform that enables image, video, opinion, personal experience.
young people to get knowledge and build a This also confirms a study that has revealed that
relationship with others. Besides, a study about Gen Z has turned their back on Facebook and
YouTube from Balakrishnan & Griffiths (2017) chose digital photo-sharing platform Instagram
(2017) shows that content creation and content (Fietkiewicz, Baran, Stock, & Lins, 2016).
viewing has a relationship with addiction for Table 3 below illustrates the participants’
users. This study may explain why the majority preference in consuming twelve different types
of young people spend a lot of time on YouTube. of media. Among 326 persons who are 62%
are women and 38% are men, the differences
of consuming media appear in Tiktok and
Facebook media based on person chi-square
score (sig 0,01 and no cell count less than 5). It
is shown that the majority of female never use
Facebook; however, 49% of male consumes it
rarely. Then, in Tiktok, more than 80% of male
never use it. In female respondents, the result is
slightly different. Around 60% of female never
use it, and 20% of them rarely use it.
According to Table 3, ten media are used
by both female and male similarly. Instagram is
Figure 3. Media Preferences in Gen Z Daily Life always used by around 40% of male and female.
DIGITAL MEDIA USE OF... Suwana, Pramiyanti, Mayangsari, Nuraeni, Firdaus 333
In twitter, around 25% of female and male Besides, in printed news, magazine and radio,
use it often. More than 60% of female always it is interesting to note that the majority of
uses Whatsapp, and the majority of male use female and male do not consume it. Also, online
it always and often. Further, less than 50% of news use rarely by the respondents. In the last,
male and female rarely use Line. In youtube, television is used rarely and often use by around
around 40% of male and female use it always. 40% female and male, respectively.
Online Printed
Tiktok
news news
64%; never use; 48% 36% Often
Female 53% never use
21% rarely use Rarely use use
46% 28% Often
Male 83% never use 55% never use
Rarely use use
Pearson chi-square 0,001 Sig 0,159 Ins 0206 inS
Cell count less than 5 12,5% 0% 25%
Sig Person;
Female Male
count less than 5
Twitter 33% Instagram 30% 0,013; 25%
1 Receiving information
Instagram 27% Twitter 23%
Fietkiewicz, K. J., Lins, E., Baran, K. S., & Hobbs, R. (2017). Create to learn: Introduction
Stock, W. G. (2016). Inter-generational to digital literacy. Hoboken, NJ: John
comparison of social media use: Wiley & Sons.
Investigating the online behavior of Hussain, W. (2020). Role of Social Media in
different generational cohorts. Proceedings COVID-19 Pandemic. The International
of the Annual Hawaii International Journal of Frontier Sciences. Retrieved
Conference on System Sciences, from https://doi.org/10.37978/tijfs.
2016-March, 3829–3838. https://doi. v4i2.144
org/10.1109/HICSS.2016.477 Huynh, T. L. D. (2020). The COVID-19 risk
Freedom House. (2019). Indonesia Freedom perception: A survey on socioeconomics
on the net 2019. Retrieved July 20, 2020, and media attention. Economics Bulletin,
from https://www.freedomonthenet. 40(1), 758–764.
org/country/indonesia/freedom-on-the- Jambulingam, M., Francis, J., & Dorasamy, M.
net/2019 (2018). What is Generation Zs’ Preferred
Frenkel, S., Alba, D., & Zhong, R. (2020, Social Media Network? In Proceedings
May 30). Surge of Virus Misinformation - 2018 4th International Conference on
Stumps Facebook and Twitter. The New Advances in Computing, Communication
York Times. Retrieved from https://www. and Automation, ICACCA 2018 (pp. 2018–
nytimes.com/2020/03/08/technology/ 2021). IEEE. https://doi.org/10.1109/
coronavirus-misinformation-social- ICACCAF.2018.8776817
media.htm James, T., & Cinelli, B. (2003). Exploring
García Jiménez, A., & Montes Vozmediano, gender-based communication styles.
M. (2019). Subject matter of videos for Journal of School Health. American
teens on YouTube. International Journal School Health Association. https://doi.
of Adolescence and Youth, 25(1), 63–78. org/10.1111/j.1746-1561.2003.tb06559.x
https://doi.org/10.1080/02673843.2019.1 Jayasekara, K. (2020). Usage of social
590850 media in finding information related to
Garfin, D. R., Silver, R. C., & Holman, E. COVID-19 Usage of social media in
A. (2020). The novel coronavirus finding information related to COVID-19,
(COVID-2019) outbreak: Amplification (June), 8–11. https://doi.org/10.5281/
of public health consequences by media zenodo.3885120
exposure. Health Psychology : Official Jones, K. (2020). How COVID-19 Has Impacted
Journal of the Division of Health Media Consumption, by Generation.
Psychology, American Psychological Retrieved July 20, 2020, from https://www.
Association, 39(5), 355–357. https://doi. visualcapitalist.com/media-consumption-
org/10.1037/hea0000875 covid-19/
Gazali, E. (2014). Learning by clicking: Kemp, S. (2020). Digital 2020: Indonesia.
An experiment with social media Retrieved May 27, 2020, from https://
democracy in Indonesia. International datareportal.com/reports/digital-2020-
Communication Gazette. https://doi. indonesia
org/10.1177/1748048514524119 Kim, E., & Yang, S. (2016). Internet literacy and
Global Web Index. (2020). Coronavirus digital natives’ civic engagement: Internet
Research April 2020 Series 4 : Media skill literacy or Internet information
Consumption and Sport. Retrieved literacy? Journal of Youth Studies, 19(4),
from https://www.globalwebindex.com/ 438–456.
hubfs/1. Coronavirus Research PDFs/ Kim, Y., Wang, Y., & Oh, J. (2016). Digital Media
GWI coronavirus findings April 2020 - Use and Social Engagement: How Social
Media Consumption (Release 4).pdf Media and Smartphone Use Influence
DIGITAL MEDIA USE OF... Suwana, Pramiyanti, Mayangsari, Nuraeni, Firdaus 339