PROPOSAL USAHA

“SWEET BROWNIES”

Disusun oleh :
Virdha Agustine
XII – Bisnis Daring dan Pemasaran

Yayasan Pendidikan SMK Perwira Jakarta

Rt.05/007, ulujami Jakarta Selatan JL. H. Dilun No. 04
Telp : 021-7379886
Smk.perwira.jkt@gmail.com
 LEMBAR PENGESAHAN PROPOSAL

NAMA : Virdha Agustine

NIS/NISN :
PROGRAM STUDI : Bisnis Daring Pemasaran

Telah disahkan dan di setujui :

Pembimbing Peserta Uji

( Rochman, S.Pd ) ( Virdha Agustine )

Kepala Sekolah Kepala

( Parguno, S.T )
 DAFTAR ISI

HALAMAN JUDUL..................................................................................... I
LEMBAR PENGESAHAN............................................................................. II
LEMBAR PENGUJI..................................................................................... III
DAFTAR ISI............................................................................................... IV
KATA PENGANTAR................................................................................... V

BAB I PENDAHULUAN
1.1 Latar Belakang......................................................................................... 1
1.2 Konsep Usaha.......................................................................................... 1
1.3 Visi dan Misi............................................................................................. 1

BAB II ANALISA PELUANG USAHA DAN MARKETING MIX

2.1 Analisis Peluang Usaha............................................................................2
2.1.1 Analis SWOT ........................................................................................2
2.1.2 STP....................................................................................................... 2
2.1.3 Strategi Pemasaran..............................................................................3
2.2 Marketing Mix......................................................................................... 3
2.2.1 Bauran Pemasaran................................................................................3
BAB III PERHITUNGAN KEUANGAN
3.1 Perhitungan Modal dan Harga Jual.......................................................... 4
3.2Harga Pokok Produksi............................................................................. 5
3.3 Presentasi Laba...................................................................................... 5
3.4 Break Event Point (BEP).......................................................................... 5
3.5 Analisis Laba Rugi................................................................................... 5
3.6 Analisis Keuangan.................................................................................. 5