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Mendefenisikan Misi

01
Misi berorientasi pasar Misi berorientasi produk
 Untuk meninghasilkan PT Indofood menjual
kualitas tinggi dan Indomie,Indomilk,Ichi
terjangkau ocha,Bimoli, Kecap
 Untuk memastikan manis,Chitato,Chiki balls
produk-produk kami
kepada pelanggan
domestik maupun
internasional
 Memberikan kontribusi
pada peningkatan
kualitas hidup
masyarakt indonesia
dengan penekanan
pada gizi
 Untuk meningkatakan
stakeholder value.
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 Menetapkan tujuan sasaran
Tujuan bisnis Tujuan pemasaran
• memperluas bidang • untuk memperluas
usaha secara terus jangkaun layanan
menerus melalui bidang pemasaran produk
usaha internal maupun kepada konsumen
pengembangan usaha • Untuk memberikan
strategis, layanan dan kepuasan
• mengurangi biaya bagi para konsumen
transportasi, .
• selalu meningkatkan
kesejahteraan karyawan,
• mensuplai daerah lain
yang selalu kekurangan
persediaan barang,
• berperan serta dalam
pelestarian lingkungan
hidup dan peningkatan
kesejahteraan
masyarakat.
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Contents
 Define The Business Portofolio
Mie
Berawal dari produksi satu pabrik tunggal di
Ancol, Jakarta, Divisi Mie Indofood CBP saat ini
mengoperasikan 16 pabrik yang mampu
memproduksi lebih dari 15 miliar bungkus per
tahun untuk memenuhi permintaan yang terus
meningkat.
Susu
Produk Dairy Division, seperti susu cair
pasteurisasi Indomilk terbuat dari susu segar
berkualitas tinggi, diproses dan dikemas dalam
fasilitas modern untuk mempertahankan manfaat
alaminya
Makanan ringan
Divisi Makanan Ringan telah menyediakan pasar
dengan berbagai macam keripik dan makanan
ringan non-keripik termasuk biskuit yang terbuat
dari kentang, singkong, dan tepung terigu
berkualitas tinggi. Dengan banyak merek terkenal,
seperti Chitato, Qtela, dan Trenz, produk kami
diproduksi di beberapa pabrik di Pulau Jawa.
Bumbu makanan
Bertujuan untuk memberikan solusi yang nyaman
bagi konsumennya, Divisi Penyedap Makanan
didirikan sebagai produsen: bumbu bubuk dan
cair, bumbu dan sirup, dengan cita rasa khas
Indonesia.
Nutrisi & makanan khusus
Divisi Nutrisi & Makanan Khusus dibentuk untuk
membantu menyehatkan anak Indonesia, melalui
produk makanan bernutrisi untuk bayi, balita dan
minuman susu bergizi untuk ibu hamil dan ibu
menyusui.
Minuman
Divisi Minuman dikelola oleh PT Anugerah Indofood
Barokah Makmur ("AIBM"), anak perusahaan yang
kepemilikannya 99,9% ICBP. Rangkaian produknya
meliputi teh siap minum ("RTD"), air kemasan, dan
minuman rasa buah dengan merek Ichi Ocha, Club,
dan Fruitamin
Menganalisis Portofolio Saat Ini
Mengembangkan strategi
Untuk pertumbuhan dan perampingan

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 Existing Products New Products
Market Penetration
Existing Market

• Dengan melonjaknya permintaan

Product Development
• Menciptakan dan memperkenalkan
berbagai jenis produk indofood baik
domestic dan internasional, Mayora berbai jenis produk dengan varian rasa
terus tingkatkan produksi dan saluran yang lebih banyak lagi.
• Melakukan modifikasi produk yang telah
distribusinya.
• Melakukan promosi yang intens untuk ada dengan merubah kemasan atau
meningkatkan penjualan, seperti menambah size pada produk. Seperti
menggunakan Brand Ambassador Extra 20%
public figure.
New Market

Market Development Diversification

Terus melakukan ekspansi ke beberapa Melakukan inovasi dan menciptakan
negara. Saat ini produk indofood telah produk-produk baru. Beberapa produk baru
diekspor kurang lebih ke 100 yaitu promina pasta, supermi nutrimi,
indomie hype abis.

Product/Market
Expansion Grid
 Value Chain

Inbound Operations Outbond Marketi

Logistic Logistics Service
ng &
Sales
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Perusahaan Adanya terus Untuk menjaga

Dalam mencari Indofood memiliki mencoba inovasi yang kualitas produk dan
bahan baku proses produksi menyesuaikan diberikan oleh menjaga
indofood yang berjalan ketat, saluran distribusinya perusahaan pada kepercayaan
menggunakan pemilihan bahan dengan kebutuhan produk-produk konsumen
supplier eksternal baku yang bagus, pelanggan, saluran yang sesuai perusahaan
dan juga berusaha penggunaan distribusi menjadi kebutuhan pasar membuat sebuah
menyediakan fasilitas yang keunggulan dan terus menjadi layanan pengaduan,
sendiri bahan baku. modern dengan bersaingnya. Agar pelopor pada kritik dan saran
kapasitas yang produk mudah kategorinya masing yang dapat diakses
besar. didapatkan masing (Market dengan mudah via
Leader) telepon dan Email
Strategi
marketing
 Strategi pemasaran
Startegi pemasaran yang dilakukan oleh
indofood yaitu dengan cara mempelajari
gaya maupun budaya konsumen secara
berkala dan terus berinovasi untuk
memenuhi kebutuhan yang dinginan
konsumen dengan membuat produk baru Pangsa pasar yang tepat dimana
dengan target market yang tepat. agar semua golongan masyarakat
dapat menerima segala produk
yang di pasarkan dan memenuhi
segala kebutuhan konsumen

Sementara untuk menunjang penjualan,

perusahaan melaksanan promosi sesuai
dengan masing-masing target pasar.
Indofood melakukan promosi melalui
beberapa media seperti berita acara/ acara
TV, video, foto, iklan dan lain-lain.
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