KODE MKA.1210452
SISTEMATIKA
PERANCANGAN PRODUK
Sri Wahyu Murni
Marketing
Marketing
Research
Research Core Engineering
team
Engineering
Sales Manufacturing
Manufacturing
Sales
• Sequential
Responsible directly
• Slow
to senior manager
• Big company
CORPORATE STRATEGY
• Market pull:
inspirations come from market
contoh: sabun, bensin dll
• Technology push:
emphasize services and technology
contoh: rompi anti peluru, obat kanker dll
CaO H O
Ca(OH)
2 2
kapur padam
Ca(OH) Na CO
CaCO 2 NaOH
2 2 3 3
hasil sintesis
Konvensional:
• setelah menyerap, larutan di-strip dengan pemanasan
(regenerasi)