A Mengenal Ekonomi Kreatif,

Industri Kreatif, dan Sektor

Usaha
Secara garis besar, ada tiga gambaran ciri-ciri era Revolusi Industri 4.0, antara lain
sebagai berikut.

1. Inovasi dapat dikembangkan dan menyebar jauh lebih cepat

dibandingkan sebelumnya

2. Penurunan biaya produksi yang marginal dan munculnya platform

yang dapat menyatukan dan mengonsentrasikan beberapa bidang
keilmuan, serta terbukti dapat meningkatkan output pekerjaan.

3. Revolusi secara global akan memiliki pengaruh besar dan terbentuk

di hampir semua negara di dunia.
Sementara itu, tantangan utama para wirausaha pada era Revolusi Industri 4.0 tersebut adalah VUCA World.
Secara terperinci, VUCA dapat dijelaskan sebagai berikut.

1. Volatility, yaitu perubahan kejadian yang sangat cepat dalam berbagai

hal, seperti sosial, ekonomi, dan politik.

2. Uncertainty, yaitu sulitnya memprediksi isu dan peristiwa, baik yang

terjadi saat ini maupun di masa yang akan datang.

3. Complexity, yaitu adanya gangguan dan kekacauan yang mengelilingi

setiap organisasi.

4. Ambiguity, yaitu beban berat realitas dan makna yang berbaur dari
berbagai kondisi yang ada atau sebuah keadaan yang terasa
mengambang dan kejelasan yang masih dipertanyakan.

VUCA secara tidak langsung menciptakan suatu tren baru yang penting untuk dipahami oleh wirausaha. Jika
dulu orang mencari perusahaan yang akan memberinya kerja, kini justru sebaliknya, perusahaanlah yang
mencari orang terbaik untuk bekerja di tempatnya.
Berikut adalah empat langkah persiapan untukmenghadapi VUCA yang direkomendasikan oleh Prof.
AndreasRaharso dari INSEAD dan dihubungkan dengan dunia usaha.
1. From best practises to next practises. Kita tidak perlu lagi menganalisis hal-hal
yang pernah dilakukan oleh usaha- usaha sebelumnya selama bertahun-tahun.
Wirausaha juga perlu melakukan eksperimen baru dan mempersiapkan tantangan di
masa depan.
2. From fear to brave. Wirausaha harus berani untuk membuat keputusan dan
melakukan eksperimen langkah baru, walaupun langkah tersebut belum tentu
berhasil. Jika gagal, wirausaha harus dapat belajar banyak strategi baru dan
melangkah kembali.
3. From "know it all" to "learn it all". Wirausaha harus mengubah pola pikir dari cukup mengetahui
sebuah bidang menjadi mempelajari berbagai bidang yang berhubungan dengan cakupan
usaha.
4. From "we are under threats" to "we have opportunities". Wirausaha harus mengubah pandangan
pada suatu hal yang awalnya dianggap sebuah ancaman bagi usaha menjadi suatu peluang yang
potensial.

Siapa pun yang ingin menekuni dunia usaha saat ini, perlu mengantisipasi dan menyiasati adanya VUCA dan
salah satu caranya adalah menjadi wirausaha yang kreatif. Berikut akan dijelaskan pengertian secara umum dari
ekonomi kreatif, industri kreatif, dan subsektor industri kreatif yang sedang berkembang di kalangan masyarakat.
1. Ekonomi Kreatif
Ekonomi kreatif adalah sebuah konsep yang menempatkan kreativitas dan
pengetahuan sebagai aset utama dalam menggerakkan ekonomi.

Istilah "Ekonomi Kreatif" mulai dikenal secara global sejak munculnya buku
"The Creative Economy: How People Make Money from Ideas" (2001) oleh John
Howkins. Howkins menyadari lahirnya gelombang ekonomi baru berbasis
kreativitas setelah melihat Amerika Serikat menghasilkan produk-produk Hak
Kekayaan Intelektual (HKI) senilai 414 miliar Dolar Amerika dan menjadikan
HKI sebagai produk ekspor nomor satu di Amerika Serikat pada tahun
1997.Dalam sebuah wawancara oleh Donna Ghelfi dari World Intellectual
Property Organization (WIPO) di tahun 2005, John Howkins secara sederhana
menjelaskan ekonomi kreatif sebagai suatu kegiatan ekonomi dalam masyarakat
yang menghabiskan sebagian besar waktunya untuk menghasilkan ide dan tidak
hanya melakukan hal-hal yang rutin dan berulang.
Studi ekonomi kreatif terbaru yang dilakukan United Nations Conference on Trade and
Development (UNCTAD) pada tahun 2010 menjabarkan ekonomi kreatif sebagai berikut.
a. Ekonomi kreatif mendorong peningkatan pendapatan, penciptaan
pekerjaan, dan pendapatan ekspor sekaligus mempromosikan
kepedulian sosial, keragaman budaya, dan pengembangan
manusia.
b. Ekonomi kreatif mengikutsertakan aspek sosial, budaya, dan
ekonomi dalam pengembangan teknologi, Hak Kekayaan
Intelektual, serta pariwisata.
c. Ekonomi kreatif merupakan kumpulan aktivitas ekonomi berbasis
pengetahuan dengan dimensi pengembangan dan keterhubungan lintas
sektoral pada level ekonomi mikro dan makro secara keseluruhan.
d. Ekonomi kreatif merupakan suatu pilihan strategipengembangan
yang membutuhkan tindakan lintas kementerian dan kebijakan yang inovatif.
e. Pada jantung ekonomi kreatif terdapat industri kreatif.
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 01
About us
Our company
Who are you? What market do you focus on? Why
do clients keep choosing you? Here’s a paragraph
you can use to describe what makes you unique. Tell
a compelling story about how your company was
born and how it has developed to become what it is
today
 Competitor analysis

Features Pricing Customer feedback

Compare features and benefits of Analyze competitor’s pricing and Examine the feedback
your product offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their offers and Identify emerging trends in your How are your competitors
launches industry optimizing their SEO?
333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages for more reach
 Market share

Here’s the market share

of our industry
Market share is the percentage of a
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particular company or industry. It is
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revenue of a company by the total
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 Key actions items
First quarter Second quarter Third quarter

Monitor and review Measure the

Key action 1 Create detailed procedures
process performance effectiveness of processes

Use data analytics Develop strategies to reduce Stay up to date with new
Key action 2 to gain insights waste technologies and trends

Invest in technology Establish control of spend Foster an environment

Key action 3 solutions for automation and reduce overhead of collaboration

Focus on continuous Ensure proper management Research best practises from

Key action 4 improvement of resources outside
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 Buyer persona infographic
Jane Doe
“This is a quote, words full of
Age: 30
Occupation: Designer
wisdom that can inspire anyone who
Genre: Female reads them”
Country: Spain

Aspirations Personality Motivations

Finish your master's degree and find ● Strong ideas in favor of

a good job in your field. Would like ecology, sustainability,
to have more financial stability to recycling and upcycling
buy an apartment in 2 years at the ● Avid user of social media,
most specifically Tiktok Organization Wellness
 Roadmap infographic
Initiative Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Objective

Analyze and understand the needs of

Understanding
your target audience

Research existing products in the

Conduct research industry and analyze how successful
they are

Generate ideas based on user

Brainstorm ideas
feedback and research findings

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Develop a prototype
to show investors

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testing processes to ensure that it
Test for usability
reliably meets
user requirements

Analyze feedback Analyze feedback

 Market size overview
Outer circle
Include the total size of the market, which represents
the entire potential customer base for the product or $100M
service

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which may be a subset of the total market. This could $20M
be based on factors such as demographics, geography,
or specific needs

Inner circle
Indicate the current market size, which represents the
portion of the target market that the company has $5M
successfully captured
 Social media stats
Worldwide reach Platforms with most users

Xxx billion Xh xmin Xx

Users worldwide Average Number of
time spent platforms used

Xxx billion Xxx billion

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 Case studies
Approach
● Preparing a set of posts and stories we can share
on Instagram to let more people know about our
Instagram giveaway brand
● We can get shared more and mabe reach virality
A product giveaway for our second anniversary if our content is attractive and easy to share

Results Key takeaway 1

Content posted on weekdays is more shared
23% 80% +10%
Key takeaway 2
Increase in shares Increase in Increase in clicks We must design new content to keep new users
followers
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