Pengantar

Communication and Ethics

in Pharmacy Practice

Why
What
When
How to do

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Why do we need communication skills??

• Health covers complex aspect

• Patients concern to their health
• Different knowledge, different understanding and different
implementation
• Communication makes problem clearer

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Latar belakang
KepMenKes RI No.1027/Menkes/SK/IX/2004
Tentang standar pelayanan kefarmasian di apotek

Farmasis tidak sekedar meracik obat untuk pasien

Interaksi dengan pasien dan profesi kesehatan lain

Farmasis dituntut meningkatkan pengetahuan,

ketrampilan dan prilaku

Untuk memberikan pelayanan informasi obat dan konseling

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 Pharmacy sebagai professional
Pharmacist is profession responsible for the
appropriate use of medicine, device and services in
order to achieve the optimal therapeutic outcomes

Pharmacy Practice :

• in the direction & administration of pharmaceutical services

• in drug regulation & control
• in the formulation and quality control of pharmaceutical products
• in the inspection and assessment of drug manufacturing facilities
• in the assurance of product quality throughout the distribution chai
• in drug procurement agencies
• in national & institutional formulatory committees 12
What are the journals said?
• Pharmacists are believed as medication consultants
and sources of information for healthcare
professionals (Gade, 2003)
• Pharmacists are the most accessible and trusted
health care profession (Pharm Med, 2002; Europe
Readers’ Digest, 2008)
• Good communication creates better management of
drug use and increase patient satisfaction (Schomer,
2000)
• More contacts, more roles for pharmacists (Jones,
2000; Narhi, 2001; Worley, 2007)

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 What are the journals said?
• Pharmacists tend to less communicate for repeated
prescription or specific drug request (Svarstad et al,
2004; Puumalainen, 2005)
• High Professionalism in western, Low in eastern
(Smith, 2001)

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 TUJUAN KOMUNIKASI

1. MENYAMPAIKAN IDE / INFORMASI / BERITA

2. MEMPENGARUHI ORANG LAIN : komunikasi yang kita lakukan kepada orang lain secara kita
sadari maupun tidak kita sadari akan mempengaruhi perilaku orang lain
3. MENGUBAH PERILAKU ORANG LAIN : komunikasi bertujuan untuk merubah perilaku,
maksudnya jika kita bicara dengan seseorang yang berperilaku berbeda dengan norma yang
ada dan kita inginkan
4. MEMBERIKAN PENDIDIKAN : bertujuan agar lawan bicara (komunikan) memperoleh /
mencapai tingkat pemahaman yang lebih tinggi dan menunjukkan hal yang lebih baik dari
sebelumnya
5. MEMAHAMI (IDE) ORANG LAIN : komunikasi dua orang atau lebih akan efektif jika diantara
komunikator dan komunikan saling memahami ide masing2 dan mereka saling berusaha
memberi makna pada komunikasi yang disampaikan atau diterima
 Attitude
Education process for Knowledge
Pharmacist
Academic capabilities

Academic Communicating ( written & verbal ) to

capabilities
all kind of people (patients, health
care providers, government, etc)

Taking responsibility and being

critical to their work

Working independently and in

cooperation 16
Communication in Pharmacy Practice Education

Providing information about medicine and

medicine use to all relevant target groups

To have knowledge of communication and

education skills

Awareness of the position of the pharmacist in

the society

Able to communicate (written & verbal)

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 Goals and Objectives
1. Expose students to the foundation of ethical thought
2. Help students build a more complete model for decision-making
3. Expose students to real world bio-ethical cases and their outcomes
4. Enable the student to become an autonomous learner and team player
5. Expose the student to contemporary ethical dilemmas in pharmacy to
help (him/her) to realize their reactions to tough issues
6. Train the student to become professionally responsible
7. Train the student to broaden (him/her) acceptance to differing points of
view
8. Train the student to seek out information to help in ethical decision-
making
9. Help the student analyze an ethical dilemma and to provide an opinion
grounded in reason
10.Discuss the pharmacy code of ethics 18
11. Explain how the interpersonal communication process relates to
pharmacy practice
12. Define the element of the communication model
13. Identify barriers and potential communication stumbling blocks in
pharmacist-patient, colleague and health care professionals
14. Define the element of non-verbal communication
15. Apply interpersonal communication skills to a pharmacist’s
interactions with patients, colleague and health care professionals
16. Explain how the interpersonal communication competency relates to
other facets of pharmacy practice
17. Demonstrate competency in the use of interpersonal skills in listening,
interviewing, sending group interaction and relationship development
18. Identify cultural issues and strategies for effective communication
19. Discuss the element of effective written and verbal communication
models
20. Identify the factors that determine how one person perceives another
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 The pharmacists code of ethics
• Principle I
Seorang apoteker menghormati hubungan perjanjian antara
pasien dan apoteker
Principle II
Seorang apoteker mempromosikan kebaikan setiap pasien dengan
cara yang penuh perhatian, penuh kasih sayang, dan rahasia
Principle III
Seorang apoteker menghormati otonomi & martabat setiap pasien
Principle IV
Seorang apoteker bertindak dengan kejujuran dan integritas dalam
hubungan profesional

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The pharmacists code of ethics (cont)
Principle V
Seorang apoteker mempertahankan kompetensi professional
Principle VI
Seorang apoteker menghormati nilai-nilai dan kemampuan rekan
kerja dan profesional kesehatan lainnya
Principle VII
Seorang apoteker melayani kebutuhan individu dan
masyarakat
Principle VIII
Seorang apoteker mencari keadilan dalam distribusi sumber
daya kesehatan

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PUSTAKA

1.Beardsley RS, et al. Communication Skills

in Pharmacy Practice. 6th Ed. Lippincott
Williams & Wilkins. Philadelphia. 2012
2.Berger BA. Communication Skills for
Pharmacists: Building Relationships,
Improving Patient Care. 2nd Ed. American
Pharmacists Association. Washington DC.
2005
3.Pharmacist talking with patient
4. Community Pharmacy Practice
5. Patient Assessment in Pharmacy Practice
6. dll
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Terima Kasih !

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