Contents

1. BUSINESS DESCRIPTION ........................................................................................................... 3

1.1 General Description of Business (MUHAN) ............................................................................... 3
1.2 Industry Background (MUHAN) .................................................................................................. 3
1.3 Goals Potential Business and Milestone (IFA) ............................................................................. 3
1.4 Uniqueness of Product or Service (IFA) ....................................................................................... 3
2. MARKETING................................................................................................................................. 3
2.1 Research and Analysis (IRUN) ..................................................................................................... 3
2.2 Market Size and Trends (IRUN) ................................................................................................... 3
2.2.1 Market Size ............................................................................................................................ 3
2.2.2 Market Trend ......................................................................................................................... 3
2.3 Kompetitor (IA) ............................................................................................................................ 3
2.4 Estimasi Market Share (REINHART) .......................................................................................... 4
2.5 Marketing Plan (RARA) ............................................................................................................... 4
3. OPERATION .................................................................................................................................. 4
3.1 Location ........................................................................................................................................ 4
3.2 Proximity to Supplier .................................................................................................................... 4
3.3 Access to Transportation............................................................................................................... 4
4. MANAGEMENT ............................................................................................................................ 4
4.1 Management Team........................................................................................................................ 4
4.2 Legal Structure .............................................................................................................................. 5
4.3 Board of Director, Advisor, and Consultant ................................................................................. 5
5. FINANCIAL ................................................................................................................................... 5
5.1 Financial Forecast ......................................................................................................................... 5
5.2 Cash Flow ..................................................................................................................................... 5
5.3 Breakeven Analysis ...................................................................................................................... 5
6. CRITICAL RISK ........................................................................................................................ 5
6.1 Potential Problem .......................................................................................................................... 5
6.2 Obstacle and Risk ......................................................................................................................... 5
6.3 Alternative Course of Action ........................................................................................................ 6
7. HARVEST STRATEGY ................................................................................................................ 6
7.1 Transfer Aset ................................................................................................................................. 6
7.2 Continuou Business and Strategy ................................................................................................. 6
 7.3 Identity of Succesor ...................................................................................................................... 6
8. MILESTONE SCHEDULE ............................................................................................................ 6
8.1 Timing and Objectives .................................................................................................................. 6
8.2 Deadline and Milestone ................................................................................................................ 6
8.3 Relationship and Event ................................................................................................................. 6
9. APENDIX AND BIBLIOGRAPHY ............................................................................................... 6
9.1 Appendix ....................................................................................................................................... 6
9.2 Bibliography ................................................................................................................................. 6
 TEPUNG MOCAF PREMIUM

Rasidi Group

PT Rasidi Pangan Sejahtera

1. BUSINESS DESCRIPTION
(isinya rangkuman poin-poin penting usaha anda (upayakan bisa 1 lembar)
- gambarkan apasih bisnis anda
- permasalahan2 pasar, solusinya seperti apa

1.1 General Description of Business (MUHAN)

Ada latar belakangnya, produknya apa, deskripsi umum cita-cita, perusahaannya
mau seperti apa

1.2 Industry Background (MUHAN)

Gambarkan five force of model (liat slide)

1.3 Goals Potential Business and Milestone (IFA)

Goals nya apa? Ingin menjadi penyedia makanan sehat? Ingin menjadi ...

1.4 Uniqueness of Product or Service (IFA)

Uniknya apa? Visi misi perusahaan : penyedia pangan yang mensejahterakan
asyaraka

2. MARKETING

2.1 Research and Analysis (IRUN)

-STP

2.2 Market Size and Trends (IRUN)

2.2.1 Market Size

-Ceritakan potential marketnya
Contoh : mahasiswa yang tinggal dibiayai sama orangtuanya ada berapa
banyak, mahasiswa yang uang sakunya lebih dari sekian berapa banyak
(definisikan lebih detail lagi), biar kita tau orang-orang yang punya duit
sekian itu dimana, behaviornya dimana

2.2.2 Market Trend

Seringkali bisnis itu umurnya pendek apalagi makanan, kira-kira di
makanan trend ini tahan berapa lama? Ganti berapa kali?

2.3 Kompetitor (IA)

- Kompetitor 1 siapa, bandingin
- Kompetitor 2 siapa, bandingin
 - Apa keunggulan kita

2.4 Estimasi Market Share (REINHART)

Market potentialnya berapa orang, dari angka segitu, anda dapat brapa?

2.5 Marketing Plan (RARA)

-online gimana
-offline gimana

3. OPERATION (Muhan)

3.1 Location
Cari tempat perkebunan (garut) dan bikin pabrik deket situ aja biar nggak tinggi
cost transportationnya.
-lokasin produksinya dimana, tempat menjualnya dimana? Kasih mapnya
(screenshot di google), pertimbangannya apa pilih lokasi itu?

3.2 Proximity to Supplier

- Misalnya bandung, tukang jaitnya ada gak di bandung, benangnya ada gak di
bandung

3.3 Access to Transportation

- Pengirimannya tersedia ga? Kargonya berapa kira-kira untuk ukuran besar

4. MANAGEMENT (Reinhart)

4.1 Management Team

-buat struktur organisasi, ga ada wakil direkturnya juga ga masalah, sebisa
mungkin strukturnya ramping : berlima
Pre
 presdir
Reinhart

Production HRD Marketing finance

Ifa Muhan rara Irun

4.2 Legal Structure

Pt. Rasidi Pangan Sejahtera (Persero)
-perusahaannya mau berbentuk apa? CV? Harus ada aktanya, NPWP, intinya
izin apa sih yang harus diperlukan

4.3 Board of Director, Advisor, and Consultant

-bisa pemilik usaha yang sebelumnya, penasehat bisnis. Kunci keberhasilan
bisnis itu punya advisor dan consultant

5. FINANCIAL (Rara)

5.1 Financial Forecast

-harus membuat perkiraan financialya, pendanaannya

5.2 Cash Flow

5.3 Breakeven Analysis

- Berapa lama balik modalnya
- Bagaimana mengontrol pengeluarannya

6. CRITICAL RISK (Ia)

6.1 Potential Problem

(general)

6.2 Obstacle and Risk

(spesifik)
6.3 Alternative Course of Action

7. HARVEST STRATEGY (Ifa)

Bisnis kalo
udah jalan bisa diduplikasi di kota lain, ada yang namanya francise, bisa dijual 80%
nya atau 100%

7.1 Transfer Aset

gimana momennya

7.2 Continuous Business and Strategy

strateginya gimana sih biar sustain?

7.3 Identity of Succesor

nah ini siapa nih?

8. MILESTONE SCHEDULE (Irun)

8.1 Timing and Objectives

Taun pertama mau ngapain, kedua mau ngapain, ketiga mau ngapain

8.2 Deadline and Milestone

8.3 Relationship and Event

9. APENDIX AND BIBLIOGRAPHY

9.1 Appendix

9.2 Bibliography