PROPOSAL PROGRAM KREATIVITAS MAHASISWA

OTW JEK OJEK ONLINE LHOKSEUMAWE BERBASIS APLIKASI

CHATTING WHATSAPP

BIDANG KEGIATAN
PKM PENGABDIAN KEPADA MASYARAKAT

Diusulkan oleh:
Arif Maulana NIM. 190140009 Tahun Angkatan : 2019
Ardiansyah NIM. 170140053 Tahun Angkatan : 2017
Zakenia Khairunnisa Falah NIM. 170140004 Tahun Angkatan : 2017
Nurrahmat Arif NIM. 170140094 Tahun Angkatan : 2017
Muhammad Rizky Simamora NIM. 180140167 Tahun Angkatan : 2018
Dinda Humaira NIM. 190140092 Tahun Angkatan : 2019

UNIVERSITAS MALIKUSSALEH
LHOKSEUMAWE
2020

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 DAFTAR ISI
Halaman Sampul ................................................................................................ i
Halaman Pengesahan ......................................................................................... ii
Daftar Isi ............................................................................................................. iii
Daftar Tabel ........................................................................................................ iv
Daftar Gambar ................................................................................................... iv
BAB I PENDAHULUAN ................................................................................... 1
1.1 Latar Belakang ....................................................................................... 1
1.2 Prioritas Masalah ................................................................................... 3
1.3 Manfaat Kegiatan .................................................................................... 3
1.6 Luaran yang Diharapkan ........................................................................ 3
BAB II GAMBARAN UMUM RENCANA USAHA ...................................... 3
2.1 Gambaran Usaha Jasa Otw Jek .............................................................. 3
2.2 Potensi Sumber Daya dan Peluang Pasar ............................................... 4
2.3 Analisa Kelayakan Usaha ...................................................................... 5
2.4 Cash Flow dan Benefit/Cost Ratio Keberlanjutan Usaha ....................... 6
BAB III METODOLOGI PELAKSANAAN ................................................... 6
3.1 Tahap Persiapan ...................................................................................... 6
3.2 Tahap Menciptakan ................................................................................. 6
3.3 Analisis SWOT ....................................................................................... 6
3.4 Strategi Pemasaran .................................................................................. 7
3.5 Tahap Akhir ............................................................................................ 8
BAB IV BIAYA DAN JADWAL KEGIATAN ................................................ 9
4.1 Anggaran Biaya ...................................................................................... 9
4.2 Jadwal Kegiatan ..................................................................................... 9
DAFTAR PUSTAKA ......................................................................................... 10
LAMPIRAN – LAMPIRAN
Lampiran 1. Biodata Ketua dan Anggota, Biodata Dosen Pembimbing ....... 11
Lampiran 2. Justifikasi Anggaran Kegiatan .................................................... 22
Lampiran 3. Susunan Organisasi Tim Pelaksana dan Pembagian Tugas ..... 23
Lampiran 4. Surat Pernyataan Ketua Pelaksana ............................................ 24
Lampiran 5. Surat Pernyataan Kesediaan Kerjasama dari mitra ................. 25
Lampiran 6. Denah Detail Lokasi Mitra Kegiatan .......................................... 26

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 DAFTAR TABEL

Tabel 2.1 Biaya Operasional OTW – Jek ........................................................... 5

Tabel 3.1 Analisis Produk OTW – Jek ............................................................... 7
Tabel 3.2 Bisnis Model Canvas usaha jasa OTW – Jek ..................................... 8
Tabel 4.1 Ringkasan Anggaran Biaya PKM – M .............................................. 9
Tabel 4.2 Jadwal Kegiatan PKM – M ............................................................... 9

DAFTAR GAMBAR

Gambar 2.1a Logo Otw Jek berbasis chatting whatsapp ................................... 4

Gambar 2.1b Ojek online menambah penghasilan masyarakat sekitar dalam hal
pendapatan utama driver ............................................................... 5
Gambar 2.1c Salah satu driver Otw Jek.............................................................. 5

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