REVISIT DUFAN INTENTION

Disusun oleh Kelompok 1 :

ATHIRA VIONA IRADITA 1705622176

NYI RADEN SEKAR KEDATON 1705622174
 DAFTAR ISI

DAFTAR ISI..............................................................................................................................2
BAB I - PENDAHULUAN........................................................................................................3
1.1. Latar Belakang Penelitian...............................................................................................3
1.2. Pertanyaan Penelitian......................................................................................................3
1.3. Tujuan Penelitian.............................................................................................................3
1.4. Manfaat Penelitian...........................................................................................................3
BAB II – KAJIAN PUSTAKA..................................................................................................4
2.1. Teori Pendukung.............................................................................................................4
2.1.1.1. Customer Experience......................................................................................4
2.1.1.2. Customer Satisfication....................................................................................4
2.1.1.3. Brand Image....................................................................................................4
2.1.1.4. Customer Loyalty............................................................................................4
2.2. Kerangka Teori Dan Pengembangan Hipotesis..............................................................4
2.2.1.1. Customer Experience dan Customer Satisfication..........................................4
2.2.1.2. Customer Experience dan Brand Image..........................................................4
2.2.1.3. Customer Experience dan Customer Loyalty..................................................4
2.2.1.4. Customer Satisfication dan Revisit Intention..................................................4
2.2.1.5. Brand Imaget dan Revisit Intention.................................................................4
2.2.1.6. Customer Loyalty dan Revisit Intention..........................................................4
1.1. Hipotesis................................................................................................................4
BAB III – METODE PENELITIAN..........................................................................................5
3.1. Waktu Dan Tempat Penelitian.....................................................................................5
3.2. Desain Penelitian..........................................................................................................5
3.3. Populasi Dan Sampel...................................................................................................5
3.1.1. Populasi dan Sampel..........................................................................................5
3.3.2 Teknik Pengambilan Sampel...............................................................................5
3.4. Pengembangan Instrumen............................................................................................5
3.4.1.1. Customer Experience......................................................................................5
3.4.1.2. Customer Satisfication....................................................................................5
3.4.1.3. Brand Image....................................................................................................5
3.4.1.4. Customer Loyalty............................................................................................5
3.4.1.5. Revisit Intention...............................................................................................5
3.5. Metode Analisis Data...................................................................................................5
3.5.1.1. Uji Validitas Data............................................................................................5
3.5.1.2. Uji Realibilitas Data........................................................................................5
3.5.1.3. Uji Hipotesis....................................................................................................5
DAFTAR PUSTAKA................................................................................................................6
 BAB I - PENDAHULUAN

1.1. Latar Belakang Penelitian

1.2. Pertanyaan Penelitian

Penelitian ini memiliki enam pertanyaan yang meliputi :
a. Apakah customer experience berpengaruh secara signifikan terhadap customer
satisfication?
b. Apakah customer experience berpengaruh secara signifikan terhadap brand image?
c. Apakah customer experience berpengaruh secara signifikan terhadap customer
loyalty?
d. Apakah customer satisfication berpengaruh secara signifikan terhadap revisit
intention?
e. Apakah brand image berpengaruh secara signifikan terhadap revisit intention?
f. Apakah customer loyalty berpengaruh secara signifikan terhadap revisit intention?

1.3. Tujuan Penelitian

Penelitian ini bertujuan untuk menguji:
a. Pengaruh customer experience terhadap customer satisfication.
b. Pengaruh customer experience terhadap brand image.
c. Pengaruh customer experience terhadap customer loyalty.
d. Pengaruh customer satisfication terhadap revisit intention.
e. Pengaruh brand image terhadap revisit intention.
f. Pengaruh customer loyalty terhadap revisit intention.

1.4. Manfaat Penelitian

 BAB II – KAJIAN PUSTAKA

2.1. Teori Pendukung

2.1.1.1. Customer Experience

2.1.1.2. Customer Satisfication
2.1.1.3. Brand Image
2.1.1.4. Customer Loyalty

2.2. Kerangka Teori Dan Pengembangan Hipotesis

2.2.1.1. Customer Experience dan Customer Satisfication.

2.2.1.2. Customer Experience dan Brand Image.
2.2.1.3. Customer Experience dan Customer Loyalty.
2.2.1.4. Customer Satisfication dan Revisit Intention.
2.2.1.5. Brand Imaget dan Revisit Intention.
2.2.1.6. Customer Loyalty dan Revisit Intention.

Gambar 2. 1 Kerangka Teori

1.1. Hipotesis
Dalam penelitian ini, akan diuji enam hipotesis diantaranya:
H.1: Customer Experience berpengaruh secara signifikan terhadap Customer Satisfication.
H.2 :Customer Experience berpengaruh secara signifikan terhadap Brand Image.
H.3 :Customer Experience berpengaruh secara signifikan terhadap Customer Loyalty.
H.4 :Customer Satisfication berpengaruh secara signifikan terhadap Revisit Intention.
H.5 :Brand Image berpengaruh secara signifikan terhadap Revisit Intention.
H.6 :Customer Loyalty berpengaruh secara signifikan terhadap Revisit Intention.
 BAB III – METODE PENELITIAN

3.1. Waktu Dan Tempat Penelitian

Waktu

Tempat Penelitian

3.2. Desain Penelitian

3.3. Populasi Dan Sampel

3.1.1. Populasi dan Sampel

Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Universitas di Jakarta.
Sampel dalam penelitian ini mahasiswa Universitas Negeri Jakarta, yang sudah pernah pergi
ke Dufan. Dufan adalah Taman Rekreasi dan destinasi wisata yang ada di Jakarta (deskripsi
objek penelitian).
3.3.2 Teknik Pengambilan Sampel
Teknik pengambilan sampel yang digunakan pada penelitian ini adalah convenient sampling
method. Calon responden didekati dan ditawarkan secara pribadi untuk mengisi quesioner
dalam bentuk Google form.

3.4. Pengembangan Instrumen

3.4.1.1. Customer Experience

3.4.1.2. Customer Satisfication
3.4.1.3. Brand Image
3.4.1.4. Customer Loyalty
3.4.1.5. Revisit Intention

3.5. Metode Analisis Data

3.5.1.1. Uji Validitas Data
3.5.1.2. Uji Realibilitas Data
3.5.1.3. Uji Hipotesis
DAFTAR PUSTAKA