CORPORATE STRATEGY

Segmentasi Bisnis,
Kompetensi Inti &
Konsep Scale and Scope

Kelompok 1
Fauzan Ramadhanu
Rahmatullah Sidik
Tio Evan
Corporate Strategy
 Segmentasi Bisnis
Segmentasi Pasar
The way customers can be grouped based on important differences in their needs or
preferences

Main Approaches to Segmenting Markets

1. Ignore differences in customer segments – Make a product for the typical or average
customer
2. Recognize differences between customer groups – Make products that meet the needs
of all or most customer groups
3. Target specific segments – Choose to focus on and serve just one or two selected segments
Segmentasi Bisnis
 Core Competencies
What is Core Competency?
“A harmonized combination of multiple resources and skills that
distinguish a firm in the marketplace”
How To Identify Core Competency in Company?
1. Provides potential access to a wide variety of markets
2. Should make a significant contribution to the perceived customer benefits
of the end product
3. Should be difficult for competitors to imitate
Competencies : The Root of Competitiveness

The Root of Competitiveness

“The corporation, like a tree,

grows from its roots. Core
Products are nourished by
competencies and engender
business units, whose fruit are
end products.”

In Short, Well targeted core products

can lead to economic of scale and
scope
 Economic of Scale
What is Economic of Scale
Ketika biaya rata-rata produksi menurun karena jumlah produksi barang atau
jasa yang banyak, hal ini dapat ditemui di berbagai industri.

2 Cara dalam melakukan Economic of Scale, yaitu:

● Single site economies: yaitu meningkatkan jumlah produksi dengan
memaksimalkan alat produksi dan teknologi pada perusahaan tersebut.
● Multiple site economies: yaitu meningkatkan jumlah produksi dengan
memproduksi produk pada beberapa pabrik, biasanya terdapat pabrik yang
lebih dominan dibandingkan yang lainnya.
 Economic of Scope
What is Economic of Scope
Ketika biaya yang dikeluarkan lebih rendah / murah pada saat memproduksi 2
produk atau lebih dalam perusahaan secara terpisah.

Network Externalities
Ketika permintaan konsumen bergantung pada pembelian konsumen
lainnya. Eksternalitas jaringan dapat berwujud positif atau negatif. Contoh:
ketika suatu toko online memiliki rating & record penjualan yang baik,
maka konsumen akan melakukan transaksi di toko tersebut
Kesimpulan

Bisnis atau Segmentasi Kompetensi

Visi & Misi
Perusahaan Bisnis Inti

Economic of
Core Product
Scale & Scope
Thank You