Laporan Penelitian

Efek Literasi Budaya Ramah Lingkungan Hidup

Terhadap Perilaku ASN di Tempat Kerja dan di Rumah
Your Picture Here

Anastasia
Designer
 01 PENDAHULUAN

Agenda 02 TINJAUAN PUSTAKA

Style
03 METODE PENELITIAN

04 HASIL DAN PEMBAHASAN

05 KESIMPULAN DAN SARAN

PENDAHULUAN
Latar Belakang
PENDAHULUAN
Tantangan besar yang dihadapi masyarakat global :
1. Ketersediaan Bahan Pangan Sumber daya Terbatas, sehingga harus
2. Ketersediaan Sumber Energi
dipergunakan dengan efektif dan efisien
3. Ketersediaan Air dan Udara Bersih

Cara mengatasi masalah efisiensi sumber daya :

1. Peningkatan Kualitas Teknologi
2. Perubahan Perilaku : Melakukan Literasi Budaya Ramah Lingkungan Hidup
3. Menggabungkan Peningkatan Teknologi dan Perubahan Perilaku

Tujuan Penelitian Manfaat Penelitian

1. Mengidentifikasi literasi budaya ramah lingkungan hidup
yang diterima oleh ASN
2. Menjelaskan perbedaan perilaku ramah lingkungan hidup
dari ASN ketika berada di kantor dengan di rumah
3. Menjelaskan faktor yang mendukung dan menghalangi
ASN untuk menerapkan perilaku ramah lingkungan hidup
Secara teorits, penelitian ini bermanfaat dalam
pengembangan studi perilaku. Secara paraktis, hasil
penelitian bermanfaat untuk menyusun strategi penghematan
penggunaan sumber daya alam di lingkungan instansi
pemerintah
TINJAUAN PUSTAKA
 T
Literasi Budaya Ramah Lingkungan
INJAUAN
PUSTAKA
Pengetian :
Kemampuan individu dalam mengolah informasi dan pengetahuan tentang
kesatuan ruang, daya dan keadaan diluar organisme hidup (dalam hal ini
manusia) dengan menggunakan secara terus menerus, aman dan
menguntungkan.
Manfaat :
1. Meningkatkan integrasi sosial dengan meningkatkan kesadaran akan
nilai-nilai kearifan lokal (Sutarso 2020).
2. Meningkatkan kualitas sumber daya manusia (Devianty 2019).
3. Bermanfaat untuk perseorangan dan komunitas (Effendy, Amin, and
Kusuma 2019)
Faktor Pendukung dan Penghambat (Nurlaila 2020) :
1. Faktor-faktor yang terkait dengan penerima literasi.
2. Faktor-faktor terkait dengan pemberi literasi.
3. Faktor-faktor yang terkait dengan lingkungan
penerimaan literasi.
4. Faktor-faktor yang terkait dengan lingkungan sosial.
Teori Perilaku
Teori Perilaku Terencana
Niat untuk melakukan berbagai jenis perilaku dapat diprediksi
dengan akurasi tinggi dari sikap terhadap perilaku, norma
subjektif, dan kontrol perilaku yang dirasakan; dan niat ini,
bersama-sama dengan persepsi pengendalian perilaku,
menjelaskan perbedaan yang cukup besar dalam perilaku
aktual. Sikap, norma subjektif, dan kontrol perilaku yang
dirasakan terbukti memiliki hubungan rangkaian tetapi sifat
sebenarnya dari hubungan ini masih belum pasti (Ajzen 1991)
Teori Identitas Sosial
Mempertimbangkan bagaimana kepentingan untuk menjadi
bagian kelompok dapat menyebabkan seseorang mengadopsi
norma/nilai kelompok untuk menjadi bagian dari konsep diri dan
bagaimana hal ini memengaruhi pandangan individu tentang
anggota lain dan bukan anggota kelompok (Tajfel 1986)
Penelitian Sebelumnya
T INJAUAN
PUSTAKA
Kerangka Penelitian
Komponen dalam jaringan komunikasi tersebut dapat dikenali
berdasarkan interaksinya seperti klik (kelompok komunitas), jembatan
penghubung (yaitu individu-individu yang memiliki hubungan terhadap
dua atau lebih kelompok) dan isolate (yaitu individu yang tidak terpapar
pesan).
(Lasinta, Pandjaitan, and Sarwoprasodjo 2019)
Media pesan diketahui dapat berfungsi sebagai sarana kampanye yang
meningkatkan kesadaran dan merubah pola pikir, sebagai sarana edukasi
dengan mengenalkan pengetahuan-pengetahuan baru maupun sebagai
media promosi yang mendorong seseorang untuk membeli barang atau
menggunakan jasa tertentu (Pambudi 2016)
Secara khusus literasi budaya ramah lingkungan hidup dalam
Pemberi pesan memiliki peran yang penting. Penyampai pesan dapat penelitian ini dimaknai sebagai kemampuan ASN dalam
berfungsi sebagai pembina, pembimbing dan pemberi motivasi. Pemberi menerima dan mengolah informasi hemat energi/hemat air,
pesan terkadang juga merupakan seorang evaluator yang memberikan menyampaikan informasi tersebut dan menerapkannya dalam
penilaian perilaku secara langsung. (Nirmalasari and Widiastuti 2018) keseharian di kantor dan atau di rumah.
METODE PENELITIAN
 METODE PENELITIAN
Jenis dan Sifat Penelitian
Penelitian ini merupakan penelitian potong lintang yang dilaksanakan tahun 2020 dan bersifat
kuantitatif deskriptif yaitu penjelasan berdasarkan nilai persentase

Populasi dan Sampel

Populasi penelitian adalah seluruh Aparatur Sipil Negara yang berada dalam lingkup Pemerintah
Provinsi Sumatera Selatan. Sampel penelitian direncanakan paling sedikit 30 orang yang dipilih
secara acak sederhana. Responden penelitian direncanakan dari berbagai organisasi perangkat
daerah di lingkup Pemerintah Provinsi Sumatera Selatan

Pengumpulan, Pengolahan dan Interpretasi Data

- Data dikumpulkan melalui metode survei menggunakan googleform dan wawancara
- Data yang terkumpul diolah dengan menghitung nilai proporsi (%) dan pembobotan dari setiap jawaban
responden
- Data identifikasi penerimaan literasi ramah lingkungan hidup dianalisis dan diinterpretasikan dengan
pendekatan perbandingan proporsi ketika berada di kantor dan di rumah.
 METODE PENELITIAN
Variabel Penelitian
No Nama Variabel Pengertian Variabel Cara pengukuran
Responden pernah membaca dan atau mendengar pesan- Diukur berdasarkan kategori: Pernah,
1 Penerimaan pesan pesan penghematan air/listrik Tidak Pernah

Tipe penyampai pesan Media asal dimana responden menerima pesan (medsos, pilihan terbuka (boleh pilih lebih dari
2 cetak, radio, tv, atasan/sejawat) satu)
literasi
Pemberi pesan di Orang yang memberikan himbauan hemat energi/hemat air di diukur berdasarkan kategori:
3 kantor Pimpinan, Rekan kerja, pihak lainnya
kantor
Orang yang memberikan himbauan hemat energi/hemat air di diukur berdasarkan kategori:
Pemberi pesan di rumah Suami/istri, anak/keluarga, pihak
4
rumah lainnya
Persepsi responden terhadap pesan penghematan yang Diukur berdasarkan peringkat:
5 Urgensi pesan diterima Penting, biasa saja, tidak penting
Responden pernah menyebarkan pesan penghematan Diukur berdasarkan kategori: Pernah,
air/listrik baik dalam bentuk himbauan ataupun teguran Tidak Pernah
6 Memberikan pesan
terhadap orang lain/anggota keluarga

Responden segera melakukan tindakan penghematan air/listrik Diukur berdasarkan kategori: Ya,
dengan segera mematikan keran air/saklar listrik ketika tidak Tidak
7 Tindakan
digunakan

Kendala yang dihadapi responden dalam melakukan tindakan pilihan terbuka (boleh pilih lebih dari
8 Kendala penghematan air/listrik satu)
HASIL DAN PEMBAHASAN
Distribusi Penerimaan Pesan Literasi
Melalui Himbauan Langsung
Distribusi Penerimaan Pesan Literasi
Melalui Spanduk/Poster
Responden pernah membaca spanduk/poster himbauan
hemat energi/hemat air saat di lingkungan kerja atau di
Variabel rumah? (dalam satuan %)
Kantor Rumah
Ya Tidak Total Ya Tidak Total
Jenis kelamin
Perempuan 85,0 15,0 100 70,0 30,0 100
Laki-laki 85,7 14,3 100 81,0 19,0 100
Tingkat pendidikan
Setara Sarjana (S1/D4) 83,3 16,7 100 76,7 23,3 100
Setara Pascasarjana (S2/S3) 90,9 9,1 100 72,7 27,3 100
 Perilaku Budaya Ramah Lingkungan Hidup DI KANTOR

Apakah saudara pernah menghimbau Apakah saudara mematikan

orang lain di lingkungan kerja untuk lampu/komputer/alat elektronik lainnya
berperilaku hemat energi/hemat air? apabila sudah tidak dipergunakan lagi?
Variabel
(dalam satuan %) (dalam satuan %)

Ya Tidak Total Kadang-kadang Selalu Total

Apakah saudara pernah
mendengar himbauan Tidak 0 100 100 0 100 100
hemat energi/hemat air
saat di lingkungan kerja? Ya 100 0 100 17,5 82,5 100

Apakah saudara pernah

membaca spanduk/poster Tidak 83,3 16,7 100 16,7 83,3 100
himbauan hemat
energi/hemat air saat di Ya 100 0 100 17,1 82,9 100
lingkungan kerja?
 Perilaku Budaya Ramah Lingkungan Hidup DI RUMAH

Apakah saudara pernah menghimbau Apakah saudara mematikan

orang lain di lingkungan rumah untuk lampu/komputer/alat elektronik lainnya
Apakah saudara
pernah menghimbau Apakah saudara
mematikan
orang lain di lampu/komputer/alat
lingkungan rumah elektronik lainnya
untuk berperilaku apabila sudah tidak
hemat energi/hemat dipergunakan lagi?
air? (dalam satuan
%) (dalam satuan %)

Variabel

berperilaku hemat energi/hemat air? apabila sudah tidak dipergunakan lagi?

Variabel
(dalam satuan %) (dalam satuan %)

Ya Tidak Total Kadang-kadang Selalu Total

Kadan
g-
Ya Tidak Total kadan Selalu Total
g

Apakah saudara pernah

Apaka Tidak 0 0 100 0 0 100
h
saudar
a
pernah
mende
ngar
himba
uan
hemat
energi
/hema

Tidak 0 0 100 0 0 100

t air
saat di
lingku

mendengar himbauan
ngan
rumah
?

hemat energi/hemat air

saat di lingkungan
Ya 97,6 2,4 100 17,1 82,9 100

Ya 97,6 2,4 100 17,1 82,9 100

rumah?
Apakah saudara pernah
membaca spanduk/poster Tidak 90,0 10,0 100 20,0 Apaka
h
saudar
a
pernah
memb
aca
spandu
k/post
er
Tidak 90,0 10,0 100 20,0 80,0 100

80,0 100
himba
uan
hemat
energi

himbauan hemat
/hema
t air
saat di
lingku
ngan
rumah
?

energi/hemat air saat di Ya 100,0 0 100 16,1 83,9 100

lingkungan rumah? Ya 100,0 0 100 16,1 83,9 100
 Tabulasi Silang Perilaku Ramah
Lingkungan ASN di Kantor dan di
Rumah
Apakah saudara mematikan lampu/komputer/alat
elektronik lainnya di rumah apabila sudah tidak
dipergunakan lagi? (dalam satuan %)

Kadang-kadang Selalu Total

Apakah saudara mematikan

lampu/komputer/alat elektronik Kadang-kadang 85,7 14,3 100,0
lainnya di kantor apabila sudah
tidak dipergunakan lagi? Selalu 2,9 97,1 100,0

Total 17,1 82,9 100,0

Uji beda proporsi menunjukkan bahwa terdapat perbedaan perilaku ramah lingkungan ASN saat
berada di kantor dan saat di rumah (nilai Pearson chi-square = 28,09; nilai signifikansi p < 0,05)
 Jumlah dan proporsi alasan ASN tidak
Alasan ASN mematikan peralatan listrik mematikan perlatan listrik saat tidak
saat tidak digunakan lagi digunakan lagi
 Sikap terhadap perilaku:
mencegah pemborosan
mencegah bahaya
Faktor pendukung (kotak hijau) dan penghambat (kotak merah)
perilaku ramah lingkungan hidup

Norma subjektif:
Perilaku Mematikan peralatan milik orang lain
Peralatan Listrik peralatan digunakan bersama
faktor keamanan
kemalasan

Sikap kontrol perilaku:

lupa
listrik sedang padam saat
pulang kerja/pergi keluar rumah
sedang berada diluar
ruangan/rumah
 Sikap ASN terhadap manfaat yang dihasilkan dari perubahan
perilaku sebagai faktor pendukung perilaku ASN, secara umum

Pembahasan
sesuai dengan temuan penelitian sebelumnya yang dilakukan di
Aceh (Usman 2018). Namun demikian, untuk memastikan bahwa
perilaku bermanfaat tersebut berkesinambungan perlu didukung oleh
aturan yang tegas dan pengawasan yang memadai (Rahmawati
2007). Aturan yang tegas ini setidaknya dapat meredam faktor norma
subjektif yang dimiliki oleh ASN. Secara empirik ASN memiliki
keleluasaan dalam melakukan aktivitas ramah lingkungan hidup di
rumah dibandingkan di kantor dikarenakan kejelasan kepemilikan
dari peralatan listrik yang digunakan.

Hasil penelitian yang mengemukakan bahwa penggunaan himbauan

Temuan penelitian ini terkait sikap kontrol perilaku setidaknya jika
langsung lebih efektif dibandingkan dengan penggunaan
dalam bentuk praktik dapat diartikan sebagai jauhnya akses kontrol
spanduk/poster bagi ASN dalam menyerap pesan literasi ini selaras
(sedang berada di luar ruang/rumah), tidak jelasnya keadaan yang
dengan temuan penelitian sebelumnya (Nurrohim and Anatan 2009).
perlu dikontrol (listrik padam menjadikan ketidakjelasan apakah
Penyampaian himbauan langsung memungkinkan penerima pesan
kondisi peralatan dalam kondisi mati/hidup) dan kelemahan internal
merekam gestur, intonasi dan mimik wajah dari pemberi pesan
individu (lupa). Apabila dimaknai dengan cara tersebut, maka temuan
sehingga dapat membantu penerima pesan untuk menilai kualitas
penelitian ini sesuai dengan hasil penelitian Priyanto dkk (Priyanto,
pesan yang disampaikan. Penilaian penerima pesan terhadap
Yunus, and Wiyono 2011). Untuk mengatasi faktor kendala ini
kualitas pesan merupakan salah satu faktor motivasi apakah pesan
diperlukan peningkatan pengetahuan dan mendekatkan akses.
tersebut perlu dilaksanakan atau tidak (Muslih 2020).
Dalam hal mematikan perlatan listrik, hal ini dapat dilakukan dengan
pendekatan kontrol otomatis berbasis aplikasi android (Romoadhon
and Anamisa 2017).
KESIMPULAN DAN SARAN
KESIMPULAN
Penelitian menyimpulkan bahwa untuk menjamin ASN dapat menerima pesan literasi
secara efektif maka perlu mengkombinasikan penggunaan penyampaian pesan
secara himbauan langsung dan spanduk/poster. ASN memiliki perilaku ramah
lingkungan hidup yang berbeda antara saat di kantor dan di rumah yang ditenggarai
oleh adanya kejelasan terhadap kepemilikan dari peralatan yang digunakan. Sikap
terhadap manfaat yang dihasilkan dari suatu perilaku merupakan faktor yang
mendukung terjadinya perubahan perilaku ASN sedangkan norma subjektif dan
lemahnya sikap kontrol perilaku merupakan faktor yang menghambat penerapan
perilaku ramah lingkungan hidup.

SARAN
Penelitian menyarankan untuk menerapkan
teknologi kontrol otomatis untuk meminimalisir
hambatan terhadap akses peralatan yang
digunakan.
 DAFTAR PUSTAKA
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Bahij, Azmi Al, Nadiroh, Sihadi, and Fikri Amrullah. 2020. “Analisis Pengaruh Literasi Energi Terhadap Hemat Energi Pada Siswa Sekolah Dasar.” Edukasi: Jurnal Penelitian Dan Artikel Pendidikan 12 (1).
Devianty, Rina. 2019. “Manfaat Literasi Untuk Meningkatkan Mutu Pendidikan.” Ijtimaiyah Jurnal Ilmu Sosial Dan Budaya 3 (1).
Effendy, Rochmad, Rofikul Amin, and Ginanjar ndra Kusuma. 2019. “Memperkokoh Posisi Tawar Politik Pegiat Sistem Penyediaan Air Minum Berbasis Masyarakat Lewat Komunikasi Lingkungan.” Jurnal Komunikasi Nusantara 2 (1).
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———. 2016b. “Li.Te.Ra.Si.” Kamus Besar Bahasa Indonesia Daring. 2016. https://kbbi.kemdikbud.go.id/entri/literasi.
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———. 2016d. “Ra.Mah.” Kamus Besar Bahasa Indonesia Daring. 2016. https://kbbi.kemdikbud.go.id/entri/ramah.
Lasinta, Megafirmawanti, Nurmala K. Pandjaitan, and Sarwititi Sarwoprasodjo. 2019. “Struktur Jaringan Komunikasi Dalam Membangun Perilaku Ramah Lingkungan.” Sodality: Jurnal Sosiologi Pedesaan.
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Subur, Surya. 2019. “Analisis Gaya Kepemimpinan, Motivasi Dan Budaya Organisasi Terhadap Peningkatan Kinerja ASN BDK Banjarmasin.” Jurnal Kediklatan Widyaborneo 1 (2).
Sutarso, Joko. 2020. “Literasi Media Sosial Berbasis Budaya Lokal: Konten Budaya Lokal Di Media Sosial Sebagai Kekuatan Integrasi Sosial.” Profetik Jurnal Komunikasi 13 (1): 74.
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Usman, Said. 2018. “Pengaruh Promosi Kesehatan Terhadap Perubahan Perilaku Merokok Karyawan (Studi Kasus Di Rumah Sakit Umum Daerah Dr. Zainoel Abidin Banda Aceh).” MaKMA 1 (1).
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