Advertising Related Contract,

Important Clauses & Negotiation:

Practical Guide and Knowledge

Presented by : Valery Sarumpaet
Co-hosted : Eugenio Gigih
 CONTRACT NEGOTIATION

Contract Negotiation/Negosiasi Kontrak = Contract/Kontrak + Negotiation/Negosiasi

 KONTRAK/PERJANJIAN DALAM KERANGKA
HUKUM INDONESIA: DASAR HUKUM & PASAL
PENTING
• Definisi: Pasal 1313 KUH Perdata
"Suatu perjanjian adalah suatu perbuatan dimana satu orang atau lebih mengikatkan dirinya
terhadap satu orang lain atau lebih."
KONTRAK/PERJANJIAN DALAM KERANGKA HUKUM
INDONESIA: DASAR HUKUM & PASAL PENTING
(continued)
• Syarat Sahnya Kontrak/Perjanjian: Pasal 1320 KUH Perdata
1. Kesepakatan antara para pihak
Adanya kesesuaian kehendak bebas (baik dinyatakan tegas maupun diam-diam) antara para pihak
mengenai hal-hal yang diatur dalam perjanjian.
2. Cakap
Cakap mencerminkan kewenangan, kapasitas atau status dari pihak yang membuat perjanjian.
Jika Badan Hukum, maka yang berwenang adalah perwakilan yang sah sesuai dengan anggaran
dasar (Misal: Direktur untuk Perseroan Terbatas)
3. Suatu Hal Tertentu
Harus mempunyai obyek atau pokok tertentu yang sekurang-kurangnya kemudian dapat ditentukan
atau diukur.
4. Causa/sebab yang halal
Berkaitan dengan isi perjanjian atau tujuan yang hendak dicapai oleh para pihak - tidak boleh
bertentangan dengan undang-undang, kesusilaan, maupun dengan ketertiban umum.
 NEGOTIATION
• Negotiation is a special kind of communication to reach a bargain or deal.
• In the context of contract, a successful negotiation usually marked by the inclusion of certain
clauses that are in favor of the proponent (or exclusion of non-favorable clauses).
Things to Consider for Successful Negotiation
• Clarity about what you want will contribute significantly on increasing the chance of succesful
negotiation.
• Ask yourself: what is your interests? what is your counterparty's interests?
• Understand
✔ the context (eg. contract with major client or minor, subcontract, vendor contract; perspective (eg. buyer/seller,
receiver of service/service provider)
✔ what must (non-negotiable), what should, what would be nice.
Common Terms/Aspects in Advertising-related
Agreements
1. Scope of Work
• Deliverables: specific services the contractor is expected to deliver as part of the contract, timing requirement
• Content Creation: the form, quantity, quality of output

2. Compensation and Terms of Payment

3. IPR & Materials Ownership
To consider: source of materials or who's responsible in providing the 'raw material'.
4. Exclusivity
To consider: can the demand for exclusivity be accommodated? have you had similar demand
or have you engaged with client in similar industry?
5. Liability and Indemnity (Tanggung Jawab dan Ganti Rugi)
Things to consider: who provide the materials, who control the production?
 BOILERPLATE CLAUSES
Boilerplate clauses are standard, ready-made, generic, reusable, legal clauses that are usually found toward
the end of a written contract. Sometimes they are referred to as Miscellaneous Provisions.
Samples of Boilerplate Clauses:
∙ Representation & Warranties (Pernyataan & Jaminan)
∙ Language
∙ Governing Law
∙ Dispute Settlement
∙ Confidentiality
∙ Notice
∙ Severability (Keterpisahan)
∙ Force Majeure
∙ Counterparts
 CASE STUDY 1

Commred (a service provider company engaging in social media support services) is negotiating a contract with
Singsong (an electronic appliances manufacturer) for operating and maintaining its marketplace platform for a
period of 2 years. Commred will be paid upon achievement of certain amount of sales and/or new subscribers.
Commred wants to include a termination right if the sales and acquisition of subscribers is below a certain
amount per month, but Singsong refuses.
What should Commred do?
a. Commred insist on including the termination clause and back out from the deal if not accommodated.
b. Commred should consider a strict indemnity clause upon failure to achieve certain amount of sales and/or
new subscribers, instead of termination clause.
c. Others (give your answer).
Suggested answer: Commred should first ask for due
diligence of the past history of sales and clarify its KPI,
along with other details.
 CASE STUDY 2

PT Percumaseni (a company engaging in website development services) and PT XXL Maksiata (a newly
established company which has not obtained operating license from the Government) are exploring a
contract where PT XXL Maksiata wants to have its website fully up and running in 3 months. PT
Percumaseni wants to include a right to walk away from the negotiation and even the contract without
having to compensate, if PT XXL Maksiata fails to secure license from the Government.
What should PT Percumaseni do?
a) PT Percumaseni should push for the right to walk away without having to compensate PT XXL
Maksiata since this is a must have.
b) PT Percumaseni should insist on including penalty, on top of compensation and termination.
c) PT Percumaseni can alternatively consider an indemnity clause.
d) PT Percumaseni should insist on including both (b) and (c).
Suggested answer: Option (a)
e) Others (give your answer).
 THANK YOU FOR
ATTENDING
For further enquiry please contact us at
Valery Sarumpaet : valery.sarumpaet@arkanantalaw.co.id
Eugenio Gigih : eugenio.gigih@arkanantalaw.co.id