ASPEK PELAYANAN DAN FISIK PERILAKU PEMBELI

ANTARA BALAI KURAITAJI DENGAN MINIMARKET

DI KECAMATAN PARIAMAN SELATAN KOTA PARIAMAN

PROPOSAL PENELITIAN

Oleh:

ELSA MAULID TAHAR YANTI

BP. 2010812012

DEPARTEMEN SOSIOLOGI

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

UNIVERSITAS ANDALAS

PADANG

2023
 Lembar Pengesahan Seminar Proposal

Nama : Elsa Maulid Tahar Yanti

Nomor Induk Pokok : 2010812012

Judul Proposal Penelitian : Aspek Pelayanan dan Fisik Perilaku Pembeli

antara Balai Kuraitaji dengan Minimarket di

Kecamatan Pariaman Selatan Kota Pariaman

Proposal ini telah disetujui oleh Dosen Pembimbing Skripsi untuk diajukan ke

Sidang Seminar Proposal

Pembimbing I Pembimbing II

Drs. Ardi Abbas M.T Dr. Azwar M.Si

NIP. 196601161994031002 NIP.196712261993031001

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 DAFTAR ISI

LEMBAR PENGESAHAN ........................................................................... ii

DAFTAR ISI ................................................................................................... iii

DAFTAR TABEL .......................................................................................... iv

1. Latar Belakang .................................................................................. 1

2. Rumusan Masalah .............................................................................. 13
3. Tujuan Penelitian ............................................................................... 15
3.1 Tujuan Umum ................................................................................ 15
3.2 Tujuan Khusus................................................................................ 15
4. Manfaat Penelitian ............................................................................. 16
4.1 Manfaat Akademis ......................................................................... 16
4.2 Manfaat Praktis .............................................................................. 16
5. Tinjauan Pustaka ............................................................................... 16
5.1 Tinjauan Konseptual ...................................................................... 16
5.1.1 Pasar ................................................................................... 16
5.1.2 Perilaku Pembeli ................................................................ 18
5.2 Tinjauan Sosiologi ......................................................................... 21
6. Metode Penelitian ............................................................................... 23
6.1 Pendekatan Penelitian .................................................................... 23
6.2 Informan Penelitian dan Teknik Menentukan Informan ................ 24
6.3 Sumber Data ................................................................................... 25
6.4 Teknik Pengumpulan Data ............................................................. 25
6.5 Unit Analisis ................................................................................... 26
6.6 Analisis Data .................................................................................. 26
6.7 Lokasi Penelitian ............................................................................ 28
6.8 Rancangan Jadwal Penelitian ......................................................... 39

DAFTAR PUSTAKA ..................................................................................... 40

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 DAFTAR TABEL

1.1 Perbedaan Pasar Tradisional dan Pasar Modern .................................. 3

1.2 Data Minimarket di Kecamatan Pariaman Selatan .............................. 4

1.3 Tabel Rancangan Jadwal Penelitian .................................................... 27

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