Pengertian Komunikasi
Bambang Wahyudi :
1. Informasi (information function),
2. Perintah dan instruksi (command and instructive
function),
3. Pengaruh dan persuasi (influence and persuation
function),
4. Integrasi (integrative function).
Unsur-unsur Komunikasi
1. Komunikator (sources/encoding),
2. Pesan/message,
3. Media/saluran/channel,
4. Komunikan/penerima (receiver/decoding),
5. Akibat/Efek (influence/feedback).
Model Komunikasi
Model Proses Komunikasi
Encoding Decoding
Umpan Balik
(Feed back)