NURSYADAR AKBAR

18TIA452
3B

KUPI Ice
Ice Cream Kulit Pisang
 Business LATAR
Plan
BELAKANG
Tim Universitas Kedokteran Taichung Chung Shan, Taiwan membuktikan
kulit pisang yang diambil ekstraknya bermanfaat mengurangi gejala depresi. Hal
ini disebabkan adanya kandungan serotonin pada kulit buah pisang. Tidak itu
saja, hasil penelitian menyebutkan ekstrak kulit buah pisang bermanfaat untuk
menjaga kesehatan retina mata. Buah ini mengandung vitamin C, vitamin A,
sejumlah serat dan berbagai mineral yang penting untuk tubuh.. Kandungan gizi
kulit pisang masih cukup tinggi. Berdasarkan sejumlah penelitian terungkap
bahwa kulit pisang mengandung vitamin C, vitamin B, kalsium, protein,
karbohidrat dan serat yang baik untuk tubuh. Es krim adalah salah satu camilan
yang biasa dikonsumsi oleh masyarakat Indonesia untuk berbagai usia dan kelas
ekonomi. Dengan adanya produk olahan es krim dari kulit pisang ini diharapkan
dapat menjadi salah satu alternatif bagi masyarakat sebagai produk cemilan
yang memiliki nilai gizi yang tinggi baik gizi yang berasal dari kulit pisang.
 PROFIL PERUSAHAAN

NAMA PERUSAHAAN AKUN MEDIA SOSIAL

KUPI ice (perseorangan) @KUPI_ice
Ice Cream KULIT PISANG

TANGGAL BERDIRINYA ALAMAT WEBSITE dan GMAIL

1 Desember 1999 www.KUPI.com
icekulitpisang@gmail.com

ALAMAT KANTOR NOMOR TELEPON

Jln. Sultan Alauddin 082211234433
 Visi & Misi Perusahaan
VISI
Pada tahun 2019 mengoptimalkan
sumber daya alam dan membuat
KUPIice menjadi tempat menciptakan MISI
ice cream unik, sehingga pada tahun Menjadikan KUPIice
2020 dapat disukai oleh semua sebagai salah satu produsen es
kalangan masyarakat ataupun semua krim terbaik dibidangnya,
umur pada umumnya serta menjalankan senantiasa mengutamakan
usaha dengan memperhatikan kepuasan pelanggan, serta
lingkungan. senantiasa memegang tegung
prinsip usaha yang bersahabat
dengan lingkungan.
 Segmenting
Targetting
SEGMENTING
Positioning Jika dilihat dari aspek geografis,
produk es krim kulit pisangdipasarkan sekitar
wilayah Kota Makassar. Dari segi demografis
ditujukan kepada semua golongan ekonomi,
baik laki-laki maupun perempuan dengan
usia 5-55 tahun dan dari segi psikografis
ditujukan kepada penyuka es krim.

TARGETTING
Adapun yang menjadi target pemasaran untuk tahap awal
berfokus pada pasar yang ada di Kota Makassar dengan
konsumen potensial dalam rentan usia 15-50 tahun dengan
asumsi bahwa rentan usia tersebut adalah yang paling
memungkinkan menyukai es krim dari kulit pisang.
POSITIONING
Es krim kulit pisang memiliki rasa dan aroma yang khas pisang raja
yang membedakannya dengan es krim yang beredar dipasaran. Es krim ini
banyak mengandung manfaat yang baik bagi kesehatan juga aroma wangi
yang dihasilkan yang menarik perhatian konsumen. Es krim ini aman
dikonsumsi karena tidak mengandung zat kimia berbahaya, pemanis
buatan maupun bahan pengawet.
 DESAIN

CONTOH
KEMASAN
Desain produk yang akan digunakan adalah CUP
sekali pake. Untuk model desainnya seperti
gambar disamping ini :

CONTOH
LABEL ATAU STIKER

Untuk desain kemasannya seperti diatas dimana

dibuat di kertas stiker kemudian di tempelkan
pada tempat produk yaitu cup es krim.
 Your Picture Here

Meet Our
Cara mengendalikan produksi ES KRIM KULIT PISANG adalah dengan melakukan perencanaan dan
pengadaan persediaan bahan baku yaitu setiap sebulan sekali serta menggunakan metode pemakaian First in

Team
first out untuk menghindari juga terjadinya kerusahakan atau pembusukan pada bahan baku akibat disimpan
terlalu lama.

Bahan yang Digunakan. Alat yang Digunakan. Adonan 1 Adonan 2

 Analisis SWOT

•
•
•
•
•
Produk yang alami
Banyaknya manfaat dari produk kami
Pabrik yang terintegrasi dan steril
Pemasaran yang luas
Kemasan produk yang menarik dan harga
S W • Pesaing dari produk Es KrimKulit
Pisanglain yang menjual secara
kecil-kecilan.
yang kompetitif • Memerlukan promosi lebih luas.
• Memiliki rasa yang khas dan berbeda dari • Lokasi produksi yang jauh dari
produk lain. tempat bahan baku.
• Bahan baku yang mudah didapatkan.
• Inovasi rasa yang beragam.
Ice Cream
• Semakin meningkatnya kesadaran masyarakat
akan kesehatan.
KULIT PISANG
• Konsumen beralih ke produk yang
• Semakin sadarnya masyarakat akan produk-
produk alami ketimbang kimia. dimiliki pesaing.
• Produk Es Krim Kulit Pisang yang masih jarang • Adanya pesaing yang membuat
ditemui sehingga berpeluang untuk produk kulit pisang dengan inovasi
mengembangkan usaha besar.
• Banyak bahan baku tersedia.
yang lebih menarik dan memasang

O T
• Produk es krim banyak digemari masyarakat. iklan yang lebih besar.
• Bekerja sama dan memasarkan di sekolah-
sekolah.
Price Fixing

Ice Cream
Kulit Pisang
Strategi dasar dalam penentuan harga yang akan diterapkan
oleh produsen yaitu penetrasi pasar dengan menetapkan harga
serendah-rendahnya untuk mecapai volume penjualan yang setinggi-
tingginya disegmen pasar serta kondisi persaingan yang ketat atau
telah menunjukkan kejenuhan. Produk es krim kulit pisang ini
dibandrol dengan harga Rp. 8,000/cup. Setiap cup berisi 200 ml es
krim.
M 01 02 03 04
a
STRATEGI PRODUK STRATEGI HARGA STRATEGI DISTRIBUSI STRATEGI PROMOSI
Spesifikasi produk : Price Distribusi Produk Promosion

r Berikut ini akan diuraikan Strategi dasar dalam penentuan Es krim kulit pisang ini
a. Advertising, yaitu melalui media
sosial seperti WhatsApp, Facebook
dan Instagram.

k
harga yang akan diterapkan oleh didistribusikan ke SMP maupun
spesifikasi produk es krim kulit
produsen yaitu penetrasi pasar SMA yang ada di Kota Makassar b. Personal selling, yaitu
pisang berikut ini : mempromosikan produk secara

e
dengan menetapkan harga sekaligus rumah produksi yang lisan dalan suatu pembicaraan
Nama produk :Es Krim Kulit serendah-rendahnya untuk mecapai beralamat di Jalan Pettarani, Kota dengan calon pembeli.

t
Pisang volume penjualan yang setinggi- Makassar. Selain itu, sistem c. Public Relation, yaitu pelayanan
informasi melalui media sosial
Ukuran : 1 cup berisi 200 ml tingginya disegmen pasar serta pendistribusian es krim kulit pisang
apabila konsumen menanyakan

i
Daya tahan : 2 hari kondisi persaingan yang ketat atau ini melalui pengantaran produk yang ditawarkan dan juga
dengan cara menyiapkan kuis-kuis
telah menunjukkan kejenuhan. menggunakan kendaraan roda dua dengan hadiah menarik untuk
Harga : Rp. 8,000

n
Produk es krim kulit pisang ini milik perusahaan. Pengkajian ulang menarik minat konsumen melalui
Kemasan :Cup kertas sekali media sosial.
dibandrol dengan harga Rp. akan terus-menerus dilakukan untuk

g
pakai 8,000/cup. Setiap cup berisi 200 ml menjamin kualitas produk tetap
d. Melakukan promosi penjualan
(sales promotion), seperti mengikuti
Merek :Es KUPI es krim. terjaga sampai ditangan konsumen. pameran yang diadakan oleh
pemerintah.

M
i
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01 02
Alat
No. Bahan Yang
Digunakan
Mesin Pembuat Es Krim
(15 liter/ jam)
03 04
1. Susu sapi murni Baskom berbagai ukuran
2. Santan Mixer
3. Susu full cream Freezer
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